{"id":6247,"date":"2026-02-04T08:52:04","date_gmt":"2026-02-04T00:52:04","guid":{"rendered":"https:\/\/guides.visual-paradigm.com\/vn\/business-model-canvas-case-study-lego-factory\/"},"modified":"2026-02-04T08:52:04","modified_gmt":"2026-02-04T00:52:04","slug":"business-model-canvas-case-study-lego-factory","status":"publish","type":"post","link":"https:\/\/guides.visual-paradigm.com\/vn\/business-model-canvas-case-study-lego-factory\/","title":{"rendered":"Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh: Nh\u00e0 m\u00e1y LEGO"},"content":{"rendered":"<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC)<\/h2>\n<p>B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c cung c\u1ea5p khung h\u00ecnh \u1ea3nh \u0111\u1ec3 ph\u00e1t tri\u1ec3n, m\u00f4 t\u1ea3 v\u00e0 ph\u00e2n t\u00edch m\u1ed9t m\u00f4 h\u00ecnh kinh doanh. \u0110\u01b0\u1ee3c t\u1ea1o ra b\u1edfi Alexander Osterwalder v\u00e0 Yves Pigneur, BMC \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn r\u1ed9ng r\u00e3i nh\u1edd v\u00e0o t\u00ednh \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c ghi l\u1ea1i c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p trong m\u1ed9t c\u00e1i nh\u00ecn th\u1ed1ng nh\u1ea5t v\u00e0 r\u00f5 r\u00e0ng.<\/p>\n<h3>M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec?<\/h3>\n<p>M\u1ed9t m\u00f4 h\u00ecnh kinh doanh n\u00eau r\u00f5 c\u00e1ch m\u1ed9t c\u00f4ng ty t\u1ea1o ra, cung c\u1ea5p v\u00e0 khai th\u00e1c gi\u00e1 tr\u1ecb. N\u00f3 bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, bao g\u1ed3m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, kh\u00e1ch h\u00e0ng, ngu\u1ed3n thu v\u00e0 c\u00e1c quy tr\u00ecnh v\u1eadn h\u00e0nh. Hi\u1ec3u r\u00f5 m\u00f4 h\u00ecnh kinh doanh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c n\u00e0o, v\u00ec n\u00f3 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3>C\u1ea5u tr\u00fac c\u1ee7a BMC<\/h3>\n<p>BMC bao g\u1ed3m ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng ch\u00ednh, m\u1ed7i kh\u1ed1i \u0111\u1ea1i di\u1ec7n cho m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong m\u00f4 h\u00ecnh kinh doanh:<\/p>\n<ol>\n<li><strong>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/strong>: X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn ph\u1ee5c v\u1ee5. Vi\u1ec7c hi\u1ec3u r\u00f5 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/li>\n<li><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong>: M\u00f4 t\u1ea3 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ho\u1eb7c cung c\u1ea5p l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/li>\n<li><strong>K\u00eanh ph\u00e2n ph\u1ed1i<\/strong>: N\u00eau r\u00f5 c\u00e1ch doanh nghi\u1ec7p cung c\u1ea5p gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ph\u00e2n ph\u1ed1i v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau.<\/li>\n<li><strong>M\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/strong>: X\u00e1c \u0111\u1ecbnh c\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 m\u00e0 doanh nghi\u1ec7p thi\u1ebft l\u1eadp v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ebfn c\u00e1c t\u01b0\u01a1ng t\u00e1c t\u1ef1 \u0111\u1ed9ng.<\/li>\n<li><strong>Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/strong>: Li\u1ec7t k\u00ea c\u00e1c h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 v\u1eadn h\u00e0nh th\u00e0nh c\u00f4ng. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y l\u00e0 thi\u1ebft y\u1ebfu \u0111\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/li>\n<li><strong>Ngu\u1ed3n l\u1ef1c ch\u00ednh<\/strong>: X\u00e1c \u0111\u1ecbnh c\u00e1c t\u00e0i s\u1ea3n then ch\u1ed1t c\u1ea7n thi\u1ebft \u0111\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m t\u00e0i s\u1ea3n v\u1eadt ch\u1ea5t, tr\u00ed tu\u1ec7, con ng\u01b0\u1eddi v\u00e0 t\u00e0i ch\u00ednh.<\/li>\n<li><strong>C\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c ch\u00ednh<\/strong>: Nh\u1ea5n m\u1ea1nh c\u00e1c t\u1ed5 ch\u1ee9c ho\u1eb7c th\u1ef1c th\u1ec3 b\u00ean ngo\u00e0i gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro. C\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m nh\u00e0 cung c\u1ea5p, li\u00ean minh v\u00e0 c\u00e1c c\u00f4ng ty li\u00ean doanh.<\/li>\n<li><strong>C\u1ea5u tr\u00fac chi ph\u00ed<\/strong>: Ph\u00e2n t\u00edch c\u00e1c chi ph\u00ed ch\u00ednh li\u00ean quan \u0111\u1ebfn vi\u1ec7c v\u1eadn h\u00e0nh m\u00f4 h\u00ecnh kinh doanh. Hi\u1ec3u r\u00f5 chi ph\u00ed l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho l\u1eadp k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh v\u00e0 t\u00ednh b\u1ec1n v\u1eefng.<\/li>\n<li><strong>Ngu\u1ed3n thu nh\u1eadp<\/strong>: Chi ti\u1ebft c\u00e1ch doanh nghi\u1ec7p t\u1ea1o ra doanh thu t\u1eeb kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m b\u00e1n h\u00e0ng, \u0111\u0103ng k\u00fd, c\u1ea5p ph\u00e9p v\u00e0 c\u00e1c m\u00f4 h\u00ecnh t\u1ea1o doanh thu kh\u00e1c.<\/li>\n<\/ol>\n<h3>L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng BMC<\/h3>\n<ol>\n<li><strong>R\u00f5 r\u00e0ng v\u00e0 t\u1eadp trung<\/strong>: BMC cung c\u1ea5p c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch v\u1ec1 m\u00f4 h\u00ecnh kinh doanh, gi\u00fap c\u00e1c nh\u00f3m t\u1eadp trung v\u00e0o c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh v\u00e0 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa ch\u00fang.<\/li>\n<li><strong>C\u00f4ng c\u1ee5 h\u1ee3p t\u00e1c<\/strong>: N\u00f3 khuy\u1ebfn kh\u00edch s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m, cho ph\u00e9p thu th\u1eadp \u00fd ki\u1ebfn \u0111a d\u1ea1ng v\u00e0 th\u1ea3o lu\u1eadn s\u00e1ng t\u1ea1o trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n.<\/li>\n<li><strong>T\u00ednh linh ho\u1ea1t<\/strong>: BMC c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh d\u1ec5 d\u00e0ng \u0111\u1ec3 ph\u1ea3n \u00e1nh nh\u1eefng thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c kinh doanh, bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 linh ho\u1ea1t cho c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c.<\/li>\n<li><strong>Bi\u1ec3u di\u1ec5n tr\u1ef1c quan<\/strong>: \u0110\u1ecbnh d\u1ea1ng tr\u1ef1c quan c\u1ee7a n\u00f3 gi\u00fap vi\u1ec7c truy\u1ec1n \u0111\u1ea1t \u00fd t\u01b0\u1edfng v\u00e0 kh\u00e1i ni\u1ec7m \u0111\u1ebfn c\u00e1c b\u00ean li\u00ean quan, bao g\u1ed3m nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e2n vi\u00ean, tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/li>\n<li><strong>S\u1ef1 \u0111\u1ed3ng b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c<\/strong>: B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 m\u00f4 h\u00ecnh kinh doanh, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh ph\u1ea7n \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a m\u00ecnh.<\/li>\n<\/ol>\n<h2>T\u1ed5ng quan nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/h2>\n<p>LEGO Factory l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 do LEGO cung c\u1ea5p, cho ph\u00e9p kh\u00e1ch h\u00e0ng thi\u1ebft k\u1ebf c\u00e1c b\u1ed9 LEGO t\u00f9y ch\u1ec9nh ri\u00eang c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a kh\u00e1ch h\u00e0ng, LEGO t\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia v\u00e0 t\u1ea1o ra c\u00e1c ngu\u1ed3n doanh thu b\u1ed5 sung. Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p n\u00e0y kh\u00e1m ph\u00e1 BMC cho LEGO Factory, l\u00e0m n\u1ed5i b\u1eadt c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh, m\u1eb9o, th\u1ee7 thu\u1eadt v\u00e0 h\u01b0\u1edbng d\u1eabn tri\u1ec3n khai.<\/p>\n<p><img alt=\"Business Model Canvas - Lego example\" decoding=\"async\" src=\"https:\/\/guides.visual-paradigm.com\/wp-content\/uploads\/2024\/10\/business-model-canvas-lego-example.png\"\/><\/p>\n<h2>S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh<\/h2>\n<h3>1. \u0110\u1ed1i t\u00e1c ch\u00ednh<\/h3>\n<ul>\n<li><strong>Kh\u00e1ch h\u00e0ng<\/strong>: Nh\u1eefng c\u00e1 nh\u00e2n thi\u1ebft k\u1ebf v\u00e0 \u0111\u0103ng t\u1ea3i c\u00e1c b\u1ed9 LEGO t\u00f9y ch\u1ec9nh c\u1ee7a h\u1ecd.<\/li>\n<li><strong>Nh\u00e0 cung c\u1ea5p logistics<\/strong>: C\u00e1c \u0111\u1ed1i t\u00e1c ch\u1ecbu tr\u00e1ch nhi\u1ec7m s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i.<\/li>\n<li><strong>Nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7<\/strong>: C\u00e1c c\u00f4ng ty h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n web v\u00e0 \u1ee9ng d\u1ee5ng.<\/li>\n<\/ul>\n<h3>2. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/h3>\n<ul>\n<li><strong>Ph\u00e1t tri\u1ec3n web<\/strong>: T\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn cho c\u00e1c thi\u1ebft k\u1ebf t\u00f9y ch\u1ec9nh.<\/li>\n<li><strong>S\u1ea3n xu\u1ea5t v\u00e0 logistics<\/strong>: \u0110\u1ea3m b\u1ea3o s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 c\u00e1c b\u1ed9 LEGO t\u00f9y ch\u1ec9nh.<\/li>\n<li><strong>T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/strong>: T\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n<h3>3. Ngu\u1ed3n l\u1ef1c ch\u00ednh<\/h3>\n<ul>\n<li><strong>N\u1ec1n t\u1ea3ng web<\/strong>: Giao di\u1ec7n tr\u1ef1c tuy\u1ebfn n\u01a1i kh\u00e1ch h\u00e0ng thi\u1ebft k\u1ebf c\u00e1c b\u1ed9 c\u1ee7a h\u1ecd.<\/li>\n<li><strong>C\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf<\/strong>: Ph\u1ea7n m\u1ec1m gi\u00fap kh\u00e1ch h\u00e0ng t\u1ea1o v\u00e0 tr\u1ef1c quan h\u00f3a c\u00e1c thi\u1ebft k\u1ebf c\u1ee7a h\u1ecd.<\/li>\n<li><strong>C\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng<\/strong>: C\u00e1c c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 LEGO cung c\u1ea5p th\u00f4ng tin v\u00e0 \u00fd t\u01b0\u1edfng.<\/li>\n<\/ul>\n<h3>4. C\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/h3>\n<ul>\n<li><strong>T\u00f9y ch\u1ec9nh<\/strong>: Cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u1ea1o c\u00e1c b\u1ed9 LEGO \u0111\u1ed9c \u0111\u00e1o \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh theo s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/li>\n<li><strong>T\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia<\/strong>: T\u1ea1o ra m\u1ed1i li\u00ean k\u1ebft s\u00e2u s\u1eafc h\u01a1n gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Chia s\u1ebb c\u1ed9ng \u0111\u1ed3ng<\/strong>: Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u01b0ng b\u00e0y thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi kh\u00e1c.<\/li>\n<\/ul>\n<h3>5. C\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/h3>\n<ul>\n<li><strong>T\u01b0\u01a1ng t\u00e1c c\u1ed9ng \u0111\u1ed3ng<\/strong>: T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua di\u1ec5n \u0111\u00e0n v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<li><strong>H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/strong>: Cung c\u1ea5p h\u1ed7 tr\u1ee3 cho c\u00e1c y\u00eau c\u1ea7u thi\u1ebft k\u1ebf v\u00e0 \u0111\u1eb7t h\u00e0ng.<\/li>\n<li><strong>V\u00f2ng ph\u1ea3n h\u1ed3i<\/strong>: Ch\u1ee7 \u0111\u1ed9ng thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u1ec1n t\u1ea3ng.<\/li>\n<\/ul>\n<h3>6. C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/h3>\n<ul>\n<li><strong>Ng\u01b0\u1eddi h\u00e2m m\u1ed9 LEGO<\/strong>: Nh\u1eefng c\u00e1 nh\u00e2n \u0111am m\u00ea LEGO v\u00e0 thi\u1ebft k\u1ebf.<\/li>\n<li><strong>Cha m\u1eb9<\/strong>: T\u00ecm ki\u1ebfm nh\u1eefng m\u00f3n qu\u00e0 \u0111\u1ed9c \u0111\u00e1o cho tr\u1ebb em.<\/li>\n<li><strong>Gi\u00e1o vi\u00ean<\/strong>: S\u1eed d\u1ee5ng LEGO nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u1ea3ng d\u1ea1y trong gi\u00e1o d\u1ee5c s\u00e1ng t\u1ea1o v\u00e0 STEM.<\/li>\n<\/ul>\n<h3>7. K\u00eanh ph\u00e2n ph\u1ed1i<\/h3>\n<ul>\n<li><strong>N\u1ec1n t\u1ea3ng web<\/strong>: K\u00eanh ch\u00ednh \u0111\u1ec3 kh\u00e1ch h\u00e0ng thi\u1ebft k\u1ebf v\u00e0 \u0111\u1eb7t mua c\u00e1c b\u1ed9 s\u1ea3n ph\u1ea9m.<\/li>\n<li><strong>C\u1eeda h\u00e0ng b\u00e1n l\u1ebb<\/strong>: C\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00e1m ph\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m LEGO.<\/li>\n<li><strong>M\u1ea1ng x\u00e3 h\u1ed9i<\/strong>: C\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec3 tr\u01b0ng b\u00e0y thi\u1ebft k\u1ebf v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng.<\/li>\n<\/ul>\n<h3>8. C\u1ea5u tr\u00fac chi ph\u00ed<\/h3>\n<ul>\n<li><strong>Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/strong>: Chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1ea3n xu\u1ea5t c\u00e1c b\u1ed9 t\u00f9y ch\u1ec9nh.<\/li>\n<li><strong>B\u1ea3o tr\u00ec web<\/strong>: Chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c duy tr\u00ec n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li><strong>Logistics<\/strong>: Chi ph\u00ed v\u1eadn chuy\u1ec3n v\u00e0 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng.<\/li>\n<\/ul>\n<h3>9. C\u00e1c ngu\u1ed3n thu nh\u1eadp<\/h3>\n<ul>\n<li><strong>B\u00e1n c\u00e1c b\u1ed9 t\u00f9y ch\u1ec9nh<\/strong>: Doanh thu t\u1eeb vi\u1ec7c b\u00e1n c\u00e1c b\u1ed9 LEGO \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Ph\u00ed th\u00e0nh vi\u00ean<\/strong>: C\u00e1c m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd ti\u1ec1m n\u0103ng cho c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 t\u00ednh n\u0103ng thi\u1ebft k\u1ebf \u0111\u1ed9c quy\u1ec1n.<\/li>\n<li><strong>B\u00e1n h\u00e0ng b\u1ed5 sung<\/strong>: B\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m LEGO b\u1ed5 sung c\u00f9ng v\u1edbi c\u00e1c b\u1ed9 t\u00f9y ch\u1ec9nh.<\/li>\n<\/ul>\n<h2>M\u1eb9o v\u00e0 th\u1ee7 thu\u1eadt \u0111\u1ec3 tri\u1ec3n khai BMC<\/h2>\n<ol>\n<li><strong>Tham gia c\u00e1c b\u00ean li\u00ean quan<\/strong>: Thu h\u00fat c\u00e1c th\u00e0nh vi\u00ean trong \u0111\u1ed9i ng\u0169 t\u1eeb nhi\u1ec1u b\u1ed9 ph\u1eadn kh\u00e1c nhau \u0111\u1ec3 thu th\u1eadp nh\u1eefng g\u00f3c nh\u00ecn \u0111a d\u1ea1ng.<\/li>\n<li><strong>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 tr\u1ef1c quan<\/strong>: T\u1ea1o m\u1ed9t b\u1ea3ng tr\u1ef1c quan l\u1edbn \u0111\u1ec3 h\u1ed7 tr\u1ee3 t\u01b0 duy s\u00e1ng t\u1ea1o v\u00e0 h\u1ee3p t\u00e1c.<\/li>\n<li><strong>L\u1eb7p l\u1ea1i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/strong>: Th\u01b0\u1eddng xuy\u00ean xem x\u00e9t v\u00e0 c\u1eadp nh\u1eadt BMC khi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i.<\/li>\n<li><strong>T\u1eadp trung v\u00e0o nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/strong>: \u01afu ti\u00ean hi\u1ec3u r\u00f5 nh\u1eefng \u0111i\u1ec3m \u0111au v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng khi x\u00e1c \u0111\u1ecbnh c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/li>\n<li><strong>T\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7<\/strong>: S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 s\u1ed1 \u0111\u1ec3 thi\u1ebft k\u1ebf v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3.<\/li>\n<\/ol>\n<h2>H\u01b0\u1edbng d\u1eabn cho vi\u1ec7c tri\u1ec3n khai th\u00e0nh c\u00f4ng<\/h2>\n<ul>\n<li><strong>B\u1eaft \u0111\u1ea7u \u0111\u01a1n gi\u1ea3n<\/strong>: B\u1eaft \u0111\u1ea7u v\u1edbi phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a BMC v\u00e0 t\u1eeb t\u1eeb \u0111i\u1ec1n th\u00eam chi ti\u1ebft.<\/li>\n<li><strong>: \u0110\u1ea3m b\u1ea3o m\u1ed7i th\u00e0nh ph\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c hi\u1ec3u b\u1edfi t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan.<\/strong>: \u0110\u1ea3m b\u1ea3o m\u1ed7i th\u00e0nh ph\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c hi\u1ec3u b\u1edfi t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan.<\/li>\n<li><strong>Khuy\u1ebfn kh\u00edch s\u00e1ng t\u1ea1o<\/strong>: T\u1ea1o m\u00f4i tr\u01b0\u1eddng m\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong \u0111\u1ed9i c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i chia s\u1ebb nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o.<\/li>\n<li><strong>\u0110o l\u01b0\u1eddng Th\u00e0nh c\u00f4ng<\/strong>: X\u00e2y d\u1ef1ng c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u00f4 h\u00ecnh kinh doanh v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/li>\n<li><strong>Tham gia c\u1ed9ng \u0111\u1ed3ng<\/strong>: Tham gia t\u00edch c\u1ef1c v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c s\u1edf h\u1eefu v\u00e0 l\u00f2ng trung th\u00e0nh.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 cho c\u00e1c startup, doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh l\u1eadp v\u00e0 b\u1ea5t k\u1ef3 ai \u0111ang t\u00ecm ki\u1ebfm c\u00e1ch \u0111\u1ed5i m\u1edbi ho\u1eb7c tinh ch\u1ec9nh m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u00f3 c\u1ea5u tr\u00fac nh\u01b0ng linh ho\u1ea1t, n\u00f3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh r\u00f5 chi\u1ebfn l\u01b0\u1ee3c, n\u00e2ng cao s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a n\u1ed7 l\u1ef1c nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. D\u00f9 b\u1ea1n \u0111ang kh\u1edfi nghi\u1ec7p m\u1ed9t d\u1ef1 \u00e1n m\u1edbi hay t\u00ecm c\u00e1ch t\u1ed1i \u01b0u h\u00f3a m\u1ed9t doanh nghi\u1ec7p hi\u1ec7n c\u00f3, BMC \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u00f4ng c\u1ee5 n\u1ec1n t\u1ea3ng cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p Nh\u00e0 m\u00e1y LEGO minh h\u1ecda c\u00e1ch s\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh kinh doanh l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o t\u00f9y ch\u1ec9nh, tham gia c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7, LEGO \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c n\u00e2ng cao c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh trong khi duy tr\u00ec m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c tu\u00e2n theo c\u00e1c l\u1eddi khuy\u00ean v\u00e0 h\u01b0\u1edbng d\u1eabn \u0111\u01b0\u1ee3c cung c\u1ea5p c\u00f3 th\u1ec3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c tri\u1ec3n khai s\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh c\u1ee7a ri\u00eang m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng v\u00e0 \u0111\u1ed5i m\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u v\u1ec1 B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c cung c\u1ea5p khung h\u00ecnh \u1ea3nh \u0111\u1ec3 ph\u00e1t tri\u1ec3n, m\u00f4 t\u1ea3 v\u00e0 ph\u00e2n t\u00edch m\u1ed9t m\u00f4 h\u00ecnh kinh doanh. \u0110\u01b0\u1ee3c t\u1ea1o ra b\u1edfi Alexander Osterwalder v\u00e0 Yves Pigneur, BMC \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn r\u1ed9ng r\u00e3i nh\u1edd v\u00e0o t\u00ednh \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c ghi l\u1ea1i c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p trong m\u1ed9t c\u00e1i nh\u00ecn th\u1ed1ng nh\u1ea5t v\u00e0 r\u00f5 r\u00e0ng. M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec? M\u1ed9t m\u00f4 h\u00ecnh kinh doanh n\u00eau r\u00f5 c\u00e1ch m\u1ed9t c\u00f4ng ty t\u1ea1o ra, cung c\u1ea5p v\u00e0 khai th\u00e1c gi\u00e1 tr\u1ecb. N\u00f3 bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, bao g\u1ed3m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, kh\u00e1ch h\u00e0ng, ngu\u1ed3n thu v\u00e0 c\u00e1c quy tr\u00ecnh v\u1eadn h\u00e0nh. Hi\u1ec3u r\u00f5 m\u00f4 h\u00ecnh kinh doanh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c n\u00e0o, v\u00ec n\u00f3 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u1ea5u tr\u00fac c\u1ee7a BMC BMC bao g\u1ed3m ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng ch\u00ednh, m\u1ed7i kh\u1ed1i \u0111\u1ea1i di\u1ec7n cho m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong m\u00f4 h\u00ecnh kinh doanh: Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn ph\u1ee5c v\u1ee5. Vi\u1ec7c hi\u1ec3u r\u00f5 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i: M\u00f4 t\u1ea3 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ho\u1eb7c cung c\u1ea5p l\u1ee3i th\u1ebf c\u1ea1nh tranh. K\u00eanh ph\u00e2n ph\u1ed1i: N\u00eau r\u00f5 c\u00e1ch doanh nghi\u1ec7p cung c\u1ea5p gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ph\u00e2n ph\u1ed1i v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau. M\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng: X\u00e1c \u0111\u1ecbnh c\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 m\u00e0 doanh nghi\u1ec7p thi\u1ebft l\u1eadp v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ebfn c\u00e1c t\u01b0\u01a1ng t\u00e1c t\u1ef1 \u0111\u1ed9ng. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh: Li\u1ec7t k\u00ea c\u00e1c h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 v\u1eadn h\u00e0nh th\u00e0nh c\u00f4ng. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y l\u00e0 thi\u1ebft y\u1ebfu \u0111\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. Ngu\u1ed3n l\u1ef1c ch\u00ednh: X\u00e1c \u0111\u1ecbnh c\u00e1c t\u00e0i s\u1ea3n then ch\u1ed1t c\u1ea7n thi\u1ebft \u0111\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m t\u00e0i s\u1ea3n v\u1eadt ch\u1ea5t, tr\u00ed tu\u1ec7, con ng\u01b0\u1eddi v\u00e0 t\u00e0i ch\u00ednh. C\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c ch\u00ednh: Nh\u1ea5n m\u1ea1nh c\u00e1c t\u1ed5 ch\u1ee9c ho\u1eb7c th\u1ef1c th\u1ec3 b\u00ean ngo\u00e0i gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro. C\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m nh\u00e0 cung c\u1ea5p, li\u00ean minh v\u00e0 c\u00e1c c\u00f4ng ty li\u00ean doanh. C\u1ea5u tr\u00fac chi ph\u00ed: Ph\u00e2n t\u00edch c\u00e1c chi ph\u00ed ch\u00ednh li\u00ean quan \u0111\u1ebfn vi\u1ec7c v\u1eadn h\u00e0nh m\u00f4 h\u00ecnh kinh doanh. Hi\u1ec3u r\u00f5 chi ph\u00ed l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho l\u1eadp k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh v\u00e0 t\u00ednh b\u1ec1n v\u1eefng. Ngu\u1ed3n thu nh\u1eadp: Chi ti\u1ebft c\u00e1ch doanh nghi\u1ec7p t\u1ea1o ra doanh thu t\u1eeb kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m b\u00e1n h\u00e0ng, \u0111\u0103ng k\u00fd, c\u1ea5p ph\u00e9p v\u00e0 c\u00e1c m\u00f4 h\u00ecnh t\u1ea1o doanh thu kh\u00e1c. L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng BMC R\u00f5 r\u00e0ng v\u00e0 t\u1eadp trung: BMC cung c\u1ea5p c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch v\u1ec1 m\u00f4 h\u00ecnh kinh doanh, gi\u00fap c\u00e1c nh\u00f3m t\u1eadp trung v\u00e0o c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh v\u00e0 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa ch\u00fang. C\u00f4ng c\u1ee5 h\u1ee3p t\u00e1c: N\u00f3 khuy\u1ebfn kh\u00edch s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m, cho ph\u00e9p thu th\u1eadp \u00fd ki\u1ebfn \u0111a d\u1ea1ng v\u00e0 th\u1ea3o lu\u1eadn s\u00e1ng t\u1ea1o trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n. T\u00ednh linh ho\u1ea1t: BMC c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh d\u1ec5 d\u00e0ng \u0111\u1ec3 ph\u1ea3n \u00e1nh nh\u1eefng thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c kinh doanh, bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 linh ho\u1ea1t cho c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. Bi\u1ec3u di\u1ec5n tr\u1ef1c quan: \u0110\u1ecbnh d\u1ea1ng tr\u1ef1c quan c\u1ee7a n\u00f3 gi\u00fap vi\u1ec7c truy\u1ec1n \u0111\u1ea1t \u00fd t\u01b0\u1edfng v\u00e0 kh\u00e1i ni\u1ec7m \u0111\u1ebfn c\u00e1c b\u00ean li\u00ean quan, bao g\u1ed3m nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e2n vi\u00ean, tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. S\u1ef1 \u0111\u1ed3ng b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c: B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 m\u00f4 h\u00ecnh kinh doanh, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh ph\u1ea7n \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a m\u00ecnh. T\u1ed5ng quan nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p LEGO Factory l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 do LEGO cung c\u1ea5p, cho ph\u00e9p kh\u00e1ch h\u00e0ng thi\u1ebft k\u1ebf c\u00e1c b\u1ed9 LEGO t\u00f9y ch\u1ec9nh ri\u00eang c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a kh\u00e1ch h\u00e0ng, LEGO t\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia v\u00e0 t\u1ea1o ra c\u00e1c ngu\u1ed3n doanh thu b\u1ed5 sung. Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p n\u00e0y kh\u00e1m ph\u00e1 BMC cho LEGO Factory, l\u00e0m n\u1ed5i b\u1eadt c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh, m\u1eb9o, th\u1ee7 thu\u1eadt v\u00e0 h\u01b0\u1edbng d\u1eabn tri\u1ec3n khai. S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh 1. \u0110\u1ed1i t\u00e1c ch\u00ednh Kh\u00e1ch h\u00e0ng: Nh\u1eefng c\u00e1 nh\u00e2n thi\u1ebft k\u1ebf v\u00e0 \u0111\u0103ng t\u1ea3i c\u00e1c b\u1ed9 LEGO t\u00f9y ch\u1ec9nh c\u1ee7a h\u1ecd. Nh\u00e0 cung c\u1ea5p logistics: C\u00e1c \u0111\u1ed1i t\u00e1c ch\u1ecbu tr\u00e1ch nhi\u1ec7m s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i. Nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7: C\u00e1c c\u00f4ng ty h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n web v\u00e0 \u1ee9ng d\u1ee5ng. 2. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh Ph\u00e1t tri\u1ec3n web: T\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn cho c\u00e1c thi\u1ebft k\u1ebf t\u00f9y ch\u1ec9nh. S\u1ea3n xu\u1ea5t v\u00e0 logistics: \u0110\u1ea3m b\u1ea3o s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 c\u00e1c b\u1ed9 LEGO t\u00f9y ch\u1ec9nh. T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng: T\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5. 3. Ngu\u1ed3n l\u1ef1c ch\u00ednh N\u1ec1n t\u1ea3ng web: Giao di\u1ec7n tr\u1ef1c tuy\u1ebfn n\u01a1i kh\u00e1ch h\u00e0ng thi\u1ebft k\u1ebf c\u00e1c b\u1ed9 c\u1ee7a h\u1ecd. C\u00f4ng c\u1ee5 thi\u1ebft k\u1ebf: Ph\u1ea7n m\u1ec1m gi\u00fap kh\u00e1ch h\u00e0ng t\u1ea1o v\u00e0 tr\u1ef1c quan h\u00f3a c\u00e1c thi\u1ebft k\u1ebf c\u1ee7a h\u1ecd. C\u00e1c nh\u00f3m<a href=\"https:\/\/guides.visual-paradigm.com\/vn\/business-model-canvas-case-study-lego-factory\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh: Nh\u00e0 m\u00e1y LEGO<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_eb_attr":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","fifu_image_url":"https:\/\/online.visual-paradigm.com\/servlet\/editor-content\/knowledge\/business-model-canvas\/what-is-business-model-canvas\/sites\/7\/2019\/08\/business-model-canvas-lego-example.png","fifu_image_alt":"","footnotes":""},"categories":[10,8],"tags":[],"class_list":["post-6247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-process-mapping","category-visual-modeling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh: Nh\u00e0 m\u00e1y LEGO - Visual Paradigm Guides Vietnamese<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guides.visual-paradigm.com\/vn\/business-model-canvas-case-study-lego-factory\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh: Nh\u00e0 m\u00e1y LEGO - Visual Paradigm Guides Vietnamese\" \/>\n<meta property=\"og:description\" content=\"Gi\u1edbi thi\u1ec7u v\u1ec1 B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c cung c\u1ea5p khung h\u00ecnh \u1ea3nh \u0111\u1ec3 ph\u00e1t tri\u1ec3n, m\u00f4 t\u1ea3 v\u00e0 ph\u00e2n t\u00edch m\u1ed9t m\u00f4 h\u00ecnh kinh doanh. \u0110\u01b0\u1ee3c t\u1ea1o ra b\u1edfi Alexander Osterwalder v\u00e0 Yves Pigneur, BMC \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn r\u1ed9ng r\u00e3i nh\u1edd v\u00e0o t\u00ednh \u0111\u01a1n gi\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c ghi l\u1ea1i c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p trong m\u1ed9t c\u00e1i nh\u00ecn th\u1ed1ng nh\u1ea5t v\u00e0 r\u00f5 r\u00e0ng. M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec? M\u1ed9t m\u00f4 h\u00ecnh kinh doanh n\u00eau r\u00f5 c\u00e1ch m\u1ed9t c\u00f4ng ty t\u1ea1o ra, cung c\u1ea5p v\u00e0 khai th\u00e1c gi\u00e1 tr\u1ecb. N\u00f3 bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, bao g\u1ed3m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, kh\u00e1ch h\u00e0ng, ngu\u1ed3n thu v\u00e0 c\u00e1c quy tr\u00ecnh v\u1eadn h\u00e0nh. Hi\u1ec3u r\u00f5 m\u00f4 h\u00ecnh kinh doanh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c n\u00e0o, v\u00ec n\u00f3 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u1ea5u tr\u00fac c\u1ee7a BMC BMC bao g\u1ed3m ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng ch\u00ednh, m\u1ed7i kh\u1ed1i \u0111\u1ea1i di\u1ec7n cho m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong m\u00f4 h\u00ecnh kinh doanh: Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn ph\u1ee5c v\u1ee5. Vi\u1ec7c hi\u1ec3u r\u00f5 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i: M\u00f4 t\u1ea3 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ho\u1eb7c cung c\u1ea5p l\u1ee3i th\u1ebf c\u1ea1nh tranh. K\u00eanh ph\u00e2n ph\u1ed1i: N\u00eau r\u00f5 c\u00e1ch doanh nghi\u1ec7p cung c\u1ea5p gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ph\u00e2n ph\u1ed1i v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau. M\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng: X\u00e1c \u0111\u1ecbnh c\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 m\u00e0 doanh nghi\u1ec7p thi\u1ebft l\u1eadp v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ebfn c\u00e1c t\u01b0\u01a1ng t\u00e1c t\u1ef1 \u0111\u1ed9ng. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh: Li\u1ec7t k\u00ea c\u00e1c h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 v\u1eadn h\u00e0nh th\u00e0nh c\u00f4ng. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y l\u00e0 thi\u1ebft y\u1ebfu \u0111\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. Ngu\u1ed3n l\u1ef1c ch\u00ednh: X\u00e1c \u0111\u1ecbnh c\u00e1c t\u00e0i s\u1ea3n then ch\u1ed1t c\u1ea7n thi\u1ebft \u0111\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m t\u00e0i s\u1ea3n v\u1eadt ch\u1ea5t, tr\u00ed tu\u1ec7, con ng\u01b0\u1eddi v\u00e0 t\u00e0i ch\u00ednh. C\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c ch\u00ednh: Nh\u1ea5n m\u1ea1nh c\u00e1c t\u1ed5 ch\u1ee9c ho\u1eb7c th\u1ef1c th\u1ec3 b\u00ean ngo\u00e0i gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro. C\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m nh\u00e0 cung c\u1ea5p, li\u00ean minh v\u00e0 c\u00e1c c\u00f4ng ty li\u00ean doanh. C\u1ea5u tr\u00fac chi ph\u00ed: Ph\u00e2n t\u00edch c\u00e1c chi ph\u00ed ch\u00ednh li\u00ean quan \u0111\u1ebfn vi\u1ec7c v\u1eadn h\u00e0nh m\u00f4 h\u00ecnh kinh doanh. Hi\u1ec3u r\u00f5 chi ph\u00ed l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho l\u1eadp k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh v\u00e0 t\u00ednh b\u1ec1n v\u1eefng. Ngu\u1ed3n thu nh\u1eadp: Chi ti\u1ebft c\u00e1ch doanh nghi\u1ec7p t\u1ea1o ra doanh thu t\u1eeb kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m b\u00e1n h\u00e0ng, \u0111\u0103ng k\u00fd, c\u1ea5p ph\u00e9p v\u00e0 c\u00e1c m\u00f4 h\u00ecnh t\u1ea1o doanh thu kh\u00e1c. L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng BMC R\u00f5 r\u00e0ng v\u00e0 t\u1eadp trung: BMC cung c\u1ea5p c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch v\u1ec1 m\u00f4 h\u00ecnh kinh doanh, gi\u00fap c\u00e1c nh\u00f3m t\u1eadp trung v\u00e0o c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh v\u00e0 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa ch\u00fang. C\u00f4ng c\u1ee5 h\u1ee3p t\u00e1c: N\u00f3 khuy\u1ebfn kh\u00edch s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m, cho ph\u00e9p thu th\u1eadp \u00fd ki\u1ebfn \u0111a d\u1ea1ng v\u00e0 th\u1ea3o lu\u1eadn s\u00e1ng t\u1ea1o trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n. T\u00ednh linh ho\u1ea1t: BMC c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh d\u1ec5 d\u00e0ng \u0111\u1ec3 ph\u1ea3n \u00e1nh nh\u1eefng thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c kinh doanh, bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 linh ho\u1ea1t cho c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. Bi\u1ec3u di\u1ec5n tr\u1ef1c quan: \u0110\u1ecbnh d\u1ea1ng tr\u1ef1c quan c\u1ee7a n\u00f3 gi\u00fap vi\u1ec7c truy\u1ec1n \u0111\u1ea1t \u00fd t\u01b0\u1edfng v\u00e0 kh\u00e1i ni\u1ec7m \u0111\u1ebfn c\u00e1c b\u00ean li\u00ean quan, bao g\u1ed3m nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e2n vi\u00ean, tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. S\u1ef1 \u0111\u1ed3ng b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c: B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 m\u00f4 h\u00ecnh kinh doanh, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh ph\u1ea7n \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a m\u00ecnh. T\u1ed5ng quan nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p LEGO Factory l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 do LEGO cung c\u1ea5p, cho ph\u00e9p kh\u00e1ch h\u00e0ng thi\u1ebft k\u1ebf c\u00e1c b\u1ed9 LEGO t\u00f9y ch\u1ec9nh ri\u00eang c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a kh\u00e1ch h\u00e0ng, LEGO t\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia v\u00e0 t\u1ea1o ra c\u00e1c ngu\u1ed3n doanh thu b\u1ed5 sung. Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p n\u00e0y kh\u00e1m ph\u00e1 BMC cho LEGO Factory, l\u00e0m n\u1ed5i b\u1eadt c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh, m\u1eb9o, th\u1ee7 thu\u1eadt v\u00e0 h\u01b0\u1edbng d\u1eabn tri\u1ec3n khai. S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh 1. \u0110\u1ed1i t\u00e1c ch\u00ednh Kh\u00e1ch h\u00e0ng: Nh\u1eefng c\u00e1 nh\u00e2n thi\u1ebft k\u1ebf v\u00e0 \u0111\u0103ng t\u1ea3i c\u00e1c b\u1ed9 LEGO t\u00f9y ch\u1ec9nh c\u1ee7a h\u1ecd. Nh\u00e0 cung c\u1ea5p logistics: C\u00e1c \u0111\u1ed1i t\u00e1c ch\u1ecbu tr\u00e1ch nhi\u1ec7m s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i. Nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7: C\u00e1c c\u00f4ng ty h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n web v\u00e0 \u1ee9ng d\u1ee5ng. 2. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh Ph\u00e1t tri\u1ec3n web: T\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn cho c\u00e1c thi\u1ebft k\u1ebf t\u00f9y ch\u1ec9nh. S\u1ea3n xu\u1ea5t v\u00e0 logistics: \u0110\u1ea3m b\u1ea3o s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 c\u00e1c b\u1ed9 LEGO t\u00f9y ch\u1ec9nh. T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng: T\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5. 3. 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M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec? M\u1ed9t m\u00f4 h\u00ecnh kinh doanh n\u00eau r\u00f5 c\u00e1ch m\u1ed9t c\u00f4ng ty t\u1ea1o ra, cung c\u1ea5p v\u00e0 khai th\u00e1c gi\u00e1 tr\u1ecb. N\u00f3 bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, bao g\u1ed3m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, kh\u00e1ch h\u00e0ng, ngu\u1ed3n thu v\u00e0 c\u00e1c quy tr\u00ecnh v\u1eadn h\u00e0nh. Hi\u1ec3u r\u00f5 m\u00f4 h\u00ecnh kinh doanh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c n\u00e0o, v\u00ec n\u00f3 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u1ea5u tr\u00fac c\u1ee7a BMC BMC bao g\u1ed3m ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng ch\u00ednh, m\u1ed7i kh\u1ed1i \u0111\u1ea1i di\u1ec7n cho m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong m\u00f4 h\u00ecnh kinh doanh: Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn ph\u1ee5c v\u1ee5. Vi\u1ec7c hi\u1ec3u r\u00f5 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i: M\u00f4 t\u1ea3 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ho\u1eb7c cung c\u1ea5p l\u1ee3i th\u1ebf c\u1ea1nh tranh. K\u00eanh ph\u00e2n ph\u1ed1i: N\u00eau r\u00f5 c\u00e1ch doanh nghi\u1ec7p cung c\u1ea5p gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ph\u00e2n ph\u1ed1i v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau. M\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng: X\u00e1c \u0111\u1ecbnh c\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 m\u00e0 doanh nghi\u1ec7p thi\u1ebft l\u1eadp v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ebfn c\u00e1c t\u01b0\u01a1ng t\u00e1c t\u1ef1 \u0111\u1ed9ng. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh: Li\u1ec7t k\u00ea c\u00e1c h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 v\u1eadn h\u00e0nh th\u00e0nh c\u00f4ng. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y l\u00e0 thi\u1ebft y\u1ebfu \u0111\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. Ngu\u1ed3n l\u1ef1c ch\u00ednh: X\u00e1c \u0111\u1ecbnh c\u00e1c t\u00e0i s\u1ea3n then ch\u1ed1t c\u1ea7n thi\u1ebft \u0111\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m t\u00e0i s\u1ea3n v\u1eadt ch\u1ea5t, tr\u00ed tu\u1ec7, con ng\u01b0\u1eddi v\u00e0 t\u00e0i ch\u00ednh. C\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c ch\u00ednh: Nh\u1ea5n m\u1ea1nh c\u00e1c t\u1ed5 ch\u1ee9c ho\u1eb7c th\u1ef1c th\u1ec3 b\u00ean ngo\u00e0i gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro. C\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m nh\u00e0 cung c\u1ea5p, li\u00ean minh v\u00e0 c\u00e1c c\u00f4ng ty li\u00ean doanh. C\u1ea5u tr\u00fac chi ph\u00ed: Ph\u00e2n t\u00edch c\u00e1c chi ph\u00ed ch\u00ednh li\u00ean quan \u0111\u1ebfn vi\u1ec7c v\u1eadn h\u00e0nh m\u00f4 h\u00ecnh kinh doanh. Hi\u1ec3u r\u00f5 chi ph\u00ed l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho l\u1eadp k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh v\u00e0 t\u00ednh b\u1ec1n v\u1eefng. Ngu\u1ed3n thu nh\u1eadp: Chi ti\u1ebft c\u00e1ch doanh nghi\u1ec7p t\u1ea1o ra doanh thu t\u1eeb kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m b\u00e1n h\u00e0ng, \u0111\u0103ng k\u00fd, c\u1ea5p ph\u00e9p v\u00e0 c\u00e1c m\u00f4 h\u00ecnh t\u1ea1o doanh thu kh\u00e1c. L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng BMC R\u00f5 r\u00e0ng v\u00e0 t\u1eadp trung: BMC cung c\u1ea5p c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch v\u1ec1 m\u00f4 h\u00ecnh kinh doanh, gi\u00fap c\u00e1c nh\u00f3m t\u1eadp trung v\u00e0o c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh v\u00e0 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa ch\u00fang. C\u00f4ng c\u1ee5 h\u1ee3p t\u00e1c: N\u00f3 khuy\u1ebfn kh\u00edch s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m, cho ph\u00e9p thu th\u1eadp \u00fd ki\u1ebfn \u0111a d\u1ea1ng v\u00e0 th\u1ea3o lu\u1eadn s\u00e1ng t\u1ea1o trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n. T\u00ednh linh ho\u1ea1t: BMC c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh d\u1ec5 d\u00e0ng \u0111\u1ec3 ph\u1ea3n \u00e1nh nh\u1eefng thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c kinh doanh, bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 linh ho\u1ea1t cho c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. Bi\u1ec3u di\u1ec5n tr\u1ef1c quan: \u0110\u1ecbnh d\u1ea1ng tr\u1ef1c quan c\u1ee7a n\u00f3 gi\u00fap vi\u1ec7c truy\u1ec1n \u0111\u1ea1t \u00fd t\u01b0\u1edfng v\u00e0 kh\u00e1i ni\u1ec7m \u0111\u1ebfn c\u00e1c b\u00ean li\u00ean quan, bao g\u1ed3m nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e2n vi\u00ean, tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. S\u1ef1 \u0111\u1ed3ng b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c: B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 m\u00f4 h\u00ecnh kinh doanh, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh ph\u1ea7n \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a m\u00ecnh. T\u1ed5ng quan nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p LEGO Factory l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 do LEGO cung c\u1ea5p, cho ph\u00e9p kh\u00e1ch h\u00e0ng thi\u1ebft k\u1ebf c\u00e1c b\u1ed9 LEGO t\u00f9y ch\u1ec9nh ri\u00eang c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a kh\u00e1ch h\u00e0ng, LEGO t\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia v\u00e0 t\u1ea1o ra c\u00e1c ngu\u1ed3n doanh thu b\u1ed5 sung. Nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p n\u00e0y kh\u00e1m ph\u00e1 BMC cho LEGO Factory, l\u00e0m n\u1ed5i b\u1eadt c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh, m\u1eb9o, th\u1ee7 thu\u1eadt v\u00e0 h\u01b0\u1edbng d\u1eabn tri\u1ec3n khai. S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh 1. \u0110\u1ed1i t\u00e1c ch\u00ednh Kh\u00e1ch h\u00e0ng: Nh\u1eefng c\u00e1 nh\u00e2n thi\u1ebft k\u1ebf v\u00e0 \u0111\u0103ng t\u1ea3i c\u00e1c b\u1ed9 LEGO t\u00f9y ch\u1ec9nh c\u1ee7a h\u1ecd. Nh\u00e0 cung c\u1ea5p logistics: C\u00e1c \u0111\u1ed1i t\u00e1c ch\u1ecbu tr\u00e1ch nhi\u1ec7m s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i. Nh\u00e0 cung c\u1ea5p c\u00f4ng ngh\u1ec7: C\u00e1c c\u00f4ng ty h\u1ed7 tr\u1ee3 ph\u00e1t tri\u1ec3n web v\u00e0 \u1ee9ng d\u1ee5ng. 2. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh Ph\u00e1t tri\u1ec3n web: T\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn cho c\u00e1c thi\u1ebft k\u1ebf t\u00f9y ch\u1ec9nh. S\u1ea3n xu\u1ea5t v\u00e0 logistics: \u0110\u1ea3m b\u1ea3o s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 c\u00e1c b\u1ed9 LEGO t\u00f9y ch\u1ec9nh. T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng: T\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i v\u00e0 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5. 3. 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