{"id":6249,"date":"2026-02-04T08:56:09","date_gmt":"2026-02-04T00:56:09","guid":{"rendered":"https:\/\/guides.visual-paradigm.com\/vn\/complete-guide-to-the-business-model-canvas-bmc\/"},"modified":"2026-02-04T08:56:09","modified_gmt":"2026-02-04T00:56:09","slug":"complete-guide-to-the-business-model-canvas-bmc","status":"publish","type":"post","link":"https:\/\/guides.visual-paradigm.com\/vn\/complete-guide-to-the-business-model-canvas-bmc\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC)"},"content":{"rendered":"<h2>Gi\u1edbi thi\u1ec7u v\u1ec1 S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC)<\/h2>\n<p>S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap tr\u1ef1c quan h\u00f3a c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a m\u1ed9t m\u00f4 h\u00ecnh kinh doanh. \u0110\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Alexander Osterwalder, n\u00f3 cung c\u1ea5p m\u1ed9t khung r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch cho c\u00e1c doanh nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch h\u1ecd t\u1ea1o ra, cung c\u1ea5p v\u00e0 khai th\u00e1c gi\u00e1 tr\u1ecb.<\/p>\n<h3>Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a BMC:<\/h3>\n<ul>\n<li><strong>Khung h\u00ecnh \u1ea3nh<\/strong>: BMC bao g\u1ed3m ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng li\u00ean k\u1ebft v\u1edbi nhau, gi\u00fap d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y c\u00e1ch c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a m\u1ed9t doanh nghi\u1ec7p li\u00ean h\u1ec7 v\u1edbi nhau.<\/li>\n<li><strong>C\u00f4ng c\u1ee5 h\u1ee3p t\u00e1c<\/strong>: N\u00f3 khuy\u1ebfn kh\u00edch l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 th\u1ea3o lu\u1eadn \u00fd t\u01b0\u1edfng, cho ph\u00e9p c\u00e1c g\u00f3c nh\u00ecn \u0111a d\u1ea1ng \u0111\u1ecbnh h\u00ecnh m\u00f4 h\u00ecnh kinh doanh.<\/li>\n<li><strong>Linh ho\u1ea1t v\u00e0 d\u1ec5 \u0111i\u1ec1u ch\u1ec9nh<\/strong>: S\u01a1 \u0111\u1ed3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh d\u1ec5 d\u00e0ng, gi\u00fap doanh nghi\u1ec7p thay \u0111\u1ed5i h\u01b0\u1edbng \u0111i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c khi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i.<\/li>\n<\/ul>\n<h3>Ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng ch\u00ednh:<\/h3>\n<ol>\n<li><strong>C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/strong>: X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ee5c v\u1ee5.<\/li>\n<li><strong>C\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/strong>: M\u00f4 t\u1ea3 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>K\u00eanh ph\u00e2n ph\u1ed1i<\/strong>: N\u00eau r\u00f5 c\u00e1ch b\u1ea1n cung c\u1ea5p \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>M\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/strong>: X\u00e1c \u0111\u1ecbnh lo\u1ea1i m\u1ed1i quan h\u1ec7 b\u1ea1n thi\u1ebft l\u1eadp v\u1edbi t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/strong>: Li\u1ec7t k\u00ea c\u00e1c h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/li>\n<li><strong>C\u00e1c ngu\u1ed3n l\u1ef1c ch\u00ednh<\/strong>: X\u00e1c \u0111\u1ecbnh c\u00e1c t\u00e0i s\u1ea3n thi\u1ebft y\u1ebfu c\u1ea7n c\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>C\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c ch\u00ednh<\/strong>: Nh\u1ea5n m\u1ea1nh c\u00e1c t\u1ed5 ch\u1ee9c b\u00ean ngo\u00e0i gi\u00fap doanh nghi\u1ec7p v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>C\u1ea5u tr\u00fac chi ph\u00ed<\/strong>: Ph\u00e2n t\u00edch c\u00e1c chi ph\u00ed ch\u00ednh li\u00ean quan \u0111\u1ebfn m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>C\u00e1c d\u00f2ng doanh thu<\/strong>: Chi ti\u1ebft c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ea1o ra doanh thu.<\/li>\n<\/ol>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn chi ti\u1ebft s\u1eed d\u1ee5ng v\u00ed d\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p, c\u00f3 v\u1ebb t\u1eadp trung v\u00e0o m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 sinh h\u1ecdc tham gia v\u00e0o t\u1ed5ng h\u1ee3p gen v\u00e0 nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n (Nghi\u00ean c\u1ee9u &amp; Ph\u00e1t tri\u1ec3n).<\/p>\n<p><img alt=\"Pandemic Business Model Canvas\" decoding=\"async\" src=\"https:\/\/guides.visual-paradigm.com\/wp-content\/uploads\/2024\/10\/pandemic-business-model-canvas.png\"\/><\/p>\n<h2>Ch\u00edn th\u00e0nh ph\u1ea7n c\u1ee7a BMC<\/h2>\n<h3>1. \u0110\u1ed1i t\u00e1c ch\u00ednh<\/h3>\n<p><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> C\u00e1c t\u1ed5 ch\u1ee9c ho\u1eb7c th\u1ef1c th\u1ec3 b\u00ean ngo\u00e0i gi\u00fap m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li><strong>Nh\u00e0 cung c\u1ea5p thu\u1ed1c l\u00e1<\/strong> cho c\u00e1c th\u00e0nh ph\u1ea7n t\u1ed5ng h\u1ee3p gen.<\/li>\n<li><strong>CMOs (C\u00e1c t\u1ed5 ch\u1ee9c s\u1ea3n xu\u1ea5t theo h\u1ee3p \u0111\u1ed3ng)<\/strong> cho n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t.<\/li>\n<li><strong>C\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd<\/strong> (v\u00ed d\u1ee5: FDA) \u0111\u1ec3 tu\u00e2n th\u1ee7 v\u00e0 ph\u00ea duy\u1ec7t.<\/li>\n<li><strong>\u0110\u1ed1i t\u00e1c th\u1eed nghi\u1ec7m l\u00e2m s\u00e0ng<\/strong> \u0111\u1ec3 h\u1ed7 tr\u1ee3 th\u1eed nghi\u1ec7m v\u00e0 x\u00e1c nh\u1eadn.<\/li>\n<\/ul>\n<h3>2. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh<\/h3>\n<p><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> Nh\u1eefng h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t m\u00e0 c\u00f4ng ty b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 v\u1eadn h\u00e0nh th\u00e0nh c\u00f4ng.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li><strong>Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n<\/strong>: Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ec3 \u0111\u1ed5i m\u1edbi v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m.<\/li>\n<li><strong>S\u1ea3n xu\u1ea5t<\/strong>: Ph\u00e1t tri\u1ec3n v\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed5ng h\u1ee3p gen.<\/li>\n<li><strong>Ph\u00ea duy\u1ec7t quy \u0111\u1ecbnh<\/strong>: \u0110i\u1ec1u ph\u1ed1i qu\u00e1 tr\u00ecnh ph\u00ea duy\u1ec7t cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi.<\/li>\n<li><strong>Marketing<\/strong>: Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 c\u00e1c b\u00ean li\u00ean quan.<\/li>\n<\/ul>\n<h3>3. Ngu\u1ed3n l\u1ef1c ch\u00ednh<\/h3>\n<p><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> C\u00e1c t\u00e0i s\u1ea3n thi\u1ebft y\u1ebfu c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li><strong>S\u1edf h\u1eefu tr\u00ed tu\u1ec7 (IP)<\/strong>: B\u1ea3n quy\u1ec1n s\u00e1ng ch\u1ebf v\u00e0 b\u00ed m\u1eadt th\u01b0\u01a1ng m\u1ea1i mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/li>\n<li><strong>Ngu\u1ed3n nh\u00e2n l\u1ef1c<\/strong>: C\u00e1c nh\u00e0 khoa h\u1ecdc v\u00e0 k\u1ef9 s\u01b0 c\u00f3 tay ngh\u1ec1 cao v\u1edbi chuy\u00ean m\u00f4n v\u1ec1 c\u00f4ng ngh\u1ec7 sinh h\u1ecdc.<\/li>\n<li><strong>B\u00ed m\u1eadt th\u01b0\u01a1ng m\u1ea1i<\/strong>: C\u00e1c quy tr\u00ecnh ho\u1eb7c c\u00f4ng th\u1ee9c \u0111\u1ed9c quy\u1ec1n gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<h3>4. \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/h3>\n<p><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> Gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li><strong>Hi\u1ec7u qu\u1ea3 chi ph\u00ed<\/strong>: Cung c\u1ea5p gi\u00e1 c\u1ea1nh tranh cho c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed5ng h\u1ee3p gen.<\/li>\n<li><strong>\u0110\u1ed9 b\u1ec1n<\/strong>: Cung c\u1ea5p s\u1ea3n ph\u1ea9m \u0111\u00e1ng tin c\u1eady v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao.<\/li>\n<li><strong>T\u00f9y ch\u1ec9nh<\/strong>: \u0110i\u1ec1u ch\u1ec9nh gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h3>5. M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/h3>\n<p><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> C\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 b\u1ea1n thi\u1ebft l\u1eadp v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li><strong>H\u1ee3p \u0111\u1ed3ng d\u00e0i h\u1ea1n<\/strong>: Tham gia v\u00e0o c\u00e1c h\u1ee3p t\u00e1c li\u00ean t\u1ee5c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 c\u01a1 quan ch\u00ednh ph\u1ee7.<\/li>\n<li><strong>H\u1ee3p t\u00e1c<\/strong>: L\u00e0m vi\u1ec7c s\u00e1t sao v\u1edbi kh\u00e1ch h\u00e0ng trong c\u00e1c d\u1ef1 \u00e1n v\u00e0 nghi\u00ean c\u1ee9u chung.<\/li>\n<\/ul>\n<h3>6. C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/h3>\n<p><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> C\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c ri\u00eang bi\u1ec7t m\u00e0 b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn ph\u1ee5c v\u1ee5.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li><strong>C\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7 Hoa K\u1ef3<\/strong>:\n<ul>\n<li><strong>CDC<\/strong> (Trung t\u00e2m Ki\u1ec3m so\u00e1t v\u00e0 Ph\u00f2ng ng\u1eeba D\u1ecbch b\u1ec7nh)<\/li>\n<li><strong>HHS BARDA<\/strong> (C\u01a1 quan Nghi\u00ean c\u1ee9u v\u00e0 Ph\u00e1t tri\u1ec3n C\u00f4ng ngh\u1ec7 Y sinh)<\/li>\n<li><strong>DOD DARPA<\/strong> (C\u01a1 quan Nghi\u00ean c\u1ee9u v\u00e0 Ph\u00e1t tri\u1ec3n D\u1ef1 \u00e1n Ph\u00f2ng th\u1ee7)<\/li>\n<\/ul>\n<\/li>\n<li><strong>C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 sinh h\u1ecdc \u0111\u00e3 th\u00e0nh l\u1eadp v\u00e0 \u0111ang n\u1ed5i l\u00ean<\/strong>: C\u00e1c c\u00f4ng ty \u0111ang t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed5ng h\u1ee3p gen.<\/li>\n<\/ul>\n<h3>7. K\u00eanh ph\u00e2n ph\u1ed1i<\/h3>\n<p><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> C\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li><strong>Ph\u00e2n ph\u1ed1i th\u00f4ng qua c\u00e1c \u0111\u1ed1i t\u00e1c Ch\u00ednh ph\u1ee7 v\u00e0 D\u01b0\u1ee3c ph\u1ea9m<\/strong>: T\u1eadn d\u1ee5ng c\u00e1c m\u1ed1i quan h\u1ec7 hi\u1ec7n c\u00f3 \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<h3>8. C\u1ea5u tr\u00fac chi ph\u00ed<\/h3>\n<p><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> C\u00e1c chi ph\u00ed ch\u00ednh m\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n ph\u1ea3i g\u00e1nh ch\u1ecbu.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li><strong>\u0110\u1ea7u t\u01b0 v\u1ed1n<\/strong>: Chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng ph\u00f2ng th\u00ed nghi\u1ec7m v\u00e0 c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t.<\/li>\n<li><strong>Chi ph\u00ed s\u1ea3n xu\u1ea5t<\/strong>: C\u00e1c kho\u1ea3n chi li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m t\u1ed5ng h\u1ee3p gen.<\/li>\n<li><strong>Chi ph\u00ed marketing<\/strong>: C\u00e1c kho\u1ea3n ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 \u0111\u1ec3 qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a n\u00f3.<\/li>\n<\/ul>\n<h3>9. C\u00e1c d\u00f2ng doanh thu<\/h3>\n<p><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong> C\u00e1c ngu\u1ed3n thu nh\u1eadp cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n<ul>\n<li><strong>S\u1ea3n xu\u1ea5t theo h\u1ee3p \u0111\u1ed3ng<\/strong>: Doanh thu thu \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m cho c\u00e1c c\u00f4ng ty kh\u00e1c.<\/li>\n<li><strong>Gi\u1ea5y ph\u00e9p (Ph\u00ed b\u1ea3n quy\u1ec1n)<\/strong>: Thu nh\u1eadp t\u1eeb vi\u1ec7c c\u1ea5p ph\u00e9p t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 cho c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c.<\/li>\n<\/ul>\n<h2>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng h\u01b0\u1edbng d\u1eabn n\u00e0y<\/h2>\n<ol>\n<li><strong>Thu th\u1eadp m\u1ed9t \u0111\u1ed9i nh\u00f3m<\/strong>: Bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi \u0111\u1ebfn t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau \u0111\u1ec3 cung c\u1ea5p c\u00e1c g\u00f3c nh\u00ecn \u0111a d\u1ea1ng.<\/li>\n<li><strong>S\u00e1ng t\u1ea1o \u00fd t\u01b0\u1edfng<\/strong>: S\u1eed d\u1ee5ng c\u00e1c v\u00ed d\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn xung quanh t\u1eebng th\u00e0nh ph\u1ea7n.<\/li>\n<li><strong>\u0110i\u1ec1n v\u00e0o b\u1ea3ng bi\u1ec3u<\/strong>: T\u1ea1o m\u1ed9t bi\u1ec3u di\u1ec5n tr\u1ef1c quan b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng gi\u1ea5y ghi ch\u00fa ho\u1eb7c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 ghi l\u1ea1i \u00fd t\u01b0\u1edfng.<\/li>\n<li><strong>Tinh ch\u1ec9nh m\u00f4 h\u00ecnh c\u1ee7a b\u1ea1n<\/strong>: Xem x\u00e9t v\u00e0 l\u1eb7p l\u1ea1i t\u1eebng th\u00e0nh ph\u1ea7n, \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>Th\u1eed nghi\u1ec7m v\u00e0 x\u00e1c minh<\/strong>: T\u00ecm ki\u1ebfm ph\u1ea3n h\u1ed3i t\u1eeb c\u00e1c b\u00ean li\u00ean quan v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 x\u00e1c minh c\u00e1c gi\u1ea3 \u0111\u1ecbnh.<\/li>\n<li><strong>Tri\u1ec3n khai v\u00e0 gi\u00e1m s\u00e1t<\/strong>: S\u1eed d\u1ee5ng BMC \u0111\u00e3 ho\u00e0n thi\u1ec7n \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n kinh doanh v\u00e0 th\u01b0\u1eddng xuy\u00ean xem x\u00e9t l\u1ea1i \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh.<\/li>\n<\/ol>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>BMC l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 cho c\u00e1c startup, doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh l\u1eadp v\u00e0 b\u1ea5t k\u1ef3 ai \u0111ang t\u00ecm c\u00e1ch \u0111\u1ed5i m\u1edbi m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u00f3 c\u1ea5u tr\u00fac nh\u01b0ng linh ho\u1ea1t, n\u00f3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh r\u00f5 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a n\u1ed7 l\u1ef1c nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. B\u1eb1ng c\u00e1ch tu\u00e2n theo h\u01b0\u1edbng d\u1eabn n\u00e0y v\u00e0 s\u1eed d\u1ee5ng v\u00ed d\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch t\u1ea1o ra, cung c\u1ea5p v\u00e0 khai th\u00e1c gi\u00e1 tr\u1ecb trong ng\u00e0nh ngh\u1ec1 ri\u00eang c\u1ee7a m\u00ecnh. C\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac n\u00e0y th\u00fac \u0111\u1ea9y s\u1ef1 h\u1ee3p t\u00e1c, khuy\u1ebfn kh\u00edch t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn ph\u00e1t tri\u1ec3n kinh doanh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gi\u1edbi thi\u1ec7u v\u1ec1 S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap tr\u1ef1c quan h\u00f3a c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a m\u1ed9t m\u00f4 h\u00ecnh kinh doanh. \u0110\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Alexander Osterwalder, n\u00f3 cung c\u1ea5p m\u1ed9t khung r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch cho c\u00e1c doanh nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch h\u1ecd t\u1ea1o ra, cung c\u1ea5p v\u00e0 khai th\u00e1c gi\u00e1 tr\u1ecb. Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a BMC: Khung h\u00ecnh \u1ea3nh: BMC bao g\u1ed3m ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng li\u00ean k\u1ebft v\u1edbi nhau, gi\u00fap d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y c\u00e1ch c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a m\u1ed9t doanh nghi\u1ec7p li\u00ean h\u1ec7 v\u1edbi nhau. C\u00f4ng c\u1ee5 h\u1ee3p t\u00e1c: N\u00f3 khuy\u1ebfn kh\u00edch l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 th\u1ea3o lu\u1eadn \u00fd t\u01b0\u1edfng, cho ph\u00e9p c\u00e1c g\u00f3c nh\u00ecn \u0111a d\u1ea1ng \u0111\u1ecbnh h\u00ecnh m\u00f4 h\u00ecnh kinh doanh. Linh ho\u1ea1t v\u00e0 d\u1ec5 \u0111i\u1ec1u ch\u1ec9nh: S\u01a1 \u0111\u1ed3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh d\u1ec5 d\u00e0ng, gi\u00fap doanh nghi\u1ec7p thay \u0111\u1ed5i h\u01b0\u1edbng \u0111i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c khi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i. Ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng ch\u00ednh: C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ee5c v\u1ee5. C\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb: M\u00f4 t\u1ea3 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. K\u00eanh ph\u00e2n ph\u1ed1i: N\u00eau r\u00f5 c\u00e1ch b\u1ea1n cung c\u1ea5p \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u1ebfn kh\u00e1ch h\u00e0ng. M\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng: X\u00e1c \u0111\u1ecbnh lo\u1ea1i m\u1ed1i quan h\u1ec7 b\u1ea1n thi\u1ebft l\u1eadp v\u1edbi t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh: Li\u1ec7t k\u00ea c\u00e1c h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 th\u00e0nh c\u00f4ng. C\u00e1c ngu\u1ed3n l\u1ef1c ch\u00ednh: X\u00e1c \u0111\u1ecbnh c\u00e1c t\u00e0i s\u1ea3n thi\u1ebft y\u1ebfu c\u1ea7n c\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n. C\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c ch\u00ednh: Nh\u1ea5n m\u1ea1nh c\u00e1c t\u1ed5 ch\u1ee9c b\u00ean ngo\u00e0i gi\u00fap doanh nghi\u1ec7p v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3. C\u1ea5u tr\u00fac chi ph\u00ed: Ph\u00e2n t\u00edch c\u00e1c chi ph\u00ed ch\u00ednh li\u00ean quan \u0111\u1ebfn m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n. C\u00e1c d\u00f2ng doanh thu: Chi ti\u1ebft c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ea1o ra doanh thu. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn chi ti\u1ebft s\u1eed d\u1ee5ng v\u00ed d\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p, c\u00f3 v\u1ebb t\u1eadp trung v\u00e0o m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 sinh h\u1ecdc tham gia v\u00e0o t\u1ed5ng h\u1ee3p gen v\u00e0 nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n (Nghi\u00ean c\u1ee9u &amp; Ph\u00e1t tri\u1ec3n). Ch\u00edn th\u00e0nh ph\u1ea7n c\u1ee7a BMC 1. \u0110\u1ed1i t\u00e1c ch\u00ednh \u0110\u1ecbnh ngh\u0129a: C\u00e1c t\u1ed5 ch\u1ee9c ho\u1eb7c th\u1ef1c th\u1ec3 b\u00ean ngo\u00e0i gi\u00fap m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5: Nh\u00e0 cung c\u1ea5p thu\u1ed1c l\u00e1 cho c\u00e1c th\u00e0nh ph\u1ea7n t\u1ed5ng h\u1ee3p gen. CMOs (C\u00e1c t\u1ed5 ch\u1ee9c s\u1ea3n xu\u1ea5t theo h\u1ee3p \u0111\u1ed3ng) cho n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t. C\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd (v\u00ed d\u1ee5: FDA) \u0111\u1ec3 tu\u00e2n th\u1ee7 v\u00e0 ph\u00ea duy\u1ec7t. \u0110\u1ed1i t\u00e1c th\u1eed nghi\u1ec7m l\u00e2m s\u00e0ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 th\u1eed nghi\u1ec7m v\u00e0 x\u00e1c nh\u1eadn. 2. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh \u0110\u1ecbnh ngh\u0129a: Nh\u1eefng h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t m\u00e0 c\u00f4ng ty b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 v\u1eadn h\u00e0nh th\u00e0nh c\u00f4ng. V\u00ed d\u1ee5: Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n: Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ec3 \u0111\u1ed5i m\u1edbi v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m. S\u1ea3n xu\u1ea5t: Ph\u00e1t tri\u1ec3n v\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed5ng h\u1ee3p gen. Ph\u00ea duy\u1ec7t quy \u0111\u1ecbnh: \u0110i\u1ec1u ph\u1ed1i qu\u00e1 tr\u00ecnh ph\u00ea duy\u1ec7t cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi. Marketing: Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 c\u00e1c b\u00ean li\u00ean quan. 3. Ngu\u1ed3n l\u1ef1c ch\u00ednh \u0110\u1ecbnh ngh\u0129a: C\u00e1c t\u00e0i s\u1ea3n thi\u1ebft y\u1ebfu c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: S\u1edf h\u1eefu tr\u00ed tu\u1ec7 (IP): B\u1ea3n quy\u1ec1n s\u00e1ng ch\u1ebf v\u00e0 b\u00ed m\u1eadt th\u01b0\u01a1ng m\u1ea1i mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh. Ngu\u1ed3n nh\u00e2n l\u1ef1c: C\u00e1c nh\u00e0 khoa h\u1ecdc v\u00e0 k\u1ef9 s\u01b0 c\u00f3 tay ngh\u1ec1 cao v\u1edbi chuy\u00ean m\u00f4n v\u1ec1 c\u00f4ng ngh\u1ec7 sinh h\u1ecdc. B\u00ed m\u1eadt th\u01b0\u01a1ng m\u1ea1i: C\u00e1c quy tr\u00ecnh ho\u1eb7c c\u00f4ng th\u1ee9c \u0111\u1ed9c quy\u1ec1n gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. 4. \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0110\u1ecbnh ngh\u0129a: Gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: Hi\u1ec7u qu\u1ea3 chi ph\u00ed: Cung c\u1ea5p gi\u00e1 c\u1ea1nh tranh cho c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed5ng h\u1ee3p gen. \u0110\u1ed9 b\u1ec1n: Cung c\u1ea5p s\u1ea3n ph\u1ea9m \u0111\u00e1ng tin c\u1eady v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao. T\u00f9y ch\u1ec9nh: \u0110i\u1ec1u ch\u1ec9nh gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. 5. M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0110\u1ecbnh ngh\u0129a: C\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 b\u1ea1n thi\u1ebft l\u1eadp v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: H\u1ee3p \u0111\u1ed3ng d\u00e0i h\u1ea1n: Tham gia v\u00e0o c\u00e1c h\u1ee3p t\u00e1c li\u00ean t\u1ee5c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 c\u01a1 quan ch\u00ednh ph\u1ee7. H\u1ee3p t\u00e1c: L\u00e0m vi\u1ec7c s\u00e1t sao v\u1edbi kh\u00e1ch h\u00e0ng trong c\u00e1c d\u1ef1 \u00e1n v\u00e0 nghi\u00ean c\u1ee9u chung. 6. C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0110\u1ecbnh ngh\u0129a: C\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c ri\u00eang bi\u1ec7t m\u00e0 b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn ph\u1ee5c v\u1ee5. V\u00ed d\u1ee5: C\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7 Hoa K\u1ef3: CDC (Trung t\u00e2m Ki\u1ec3m so\u00e1t v\u00e0 Ph\u00f2ng ng\u1eeba D\u1ecbch b\u1ec7nh) HHS BARDA (C\u01a1 quan Nghi\u00ean c\u1ee9u v\u00e0 Ph\u00e1t tri\u1ec3n C\u00f4ng ngh\u1ec7 Y sinh) DOD DARPA (C\u01a1 quan Nghi\u00ean c\u1ee9u v\u00e0 Ph\u00e1t tri\u1ec3n D\u1ef1 \u00e1n Ph\u00f2ng th\u1ee7) C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 sinh h\u1ecdc \u0111\u00e3 th\u00e0nh l\u1eadp v\u00e0 \u0111ang n\u1ed5i l\u00ean: C\u00e1c c\u00f4ng ty \u0111ang t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed5ng h\u1ee3p gen. 7. K\u00eanh ph\u00e2n ph\u1ed1i \u0110\u1ecbnh ngh\u0129a: C\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: Ph\u00e2n ph\u1ed1i th\u00f4ng qua c\u00e1c \u0111\u1ed1i t\u00e1c Ch\u00ednh ph\u1ee7 v\u00e0 D\u01b0\u1ee3c ph\u1ea9m: T\u1eadn d\u1ee5ng c\u00e1c m\u1ed1i quan h\u1ec7 hi\u1ec7n c\u00f3 \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. 8. C\u1ea5u tr\u00fac chi ph\u00ed \u0110\u1ecbnh ngh\u0129a: C\u00e1c chi ph\u00ed ch\u00ednh m\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n ph\u1ea3i g\u00e1nh ch\u1ecbu. V\u00ed d\u1ee5: \u0110\u1ea7u t\u01b0 v\u1ed1n: Chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng ph\u00f2ng th\u00ed nghi\u1ec7m v\u00e0 c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t. Chi ph\u00ed s\u1ea3n xu\u1ea5t: C\u00e1c kho\u1ea3n chi li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1ea3n<a href=\"https:\/\/guides.visual-paradigm.com\/vn\/complete-guide-to-the-business-model-canvas-bmc\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">H\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_eb_attr":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","fifu_image_url":"https:\/\/online.visual-paradigm.com\/repository\/images\/f34723a5-ac70-47d0-a2fd-217134bb3d16\/business-model-canvas-design\/pandemic-business-model-canvas.png","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) - Visual Paradigm Guides Vietnamese<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guides.visual-paradigm.com\/vn\/complete-guide-to-the-business-model-canvas-bmc\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) - Visual Paradigm Guides Vietnamese\" \/>\n<meta property=\"og:description\" content=\"Gi\u1edbi thi\u1ec7u v\u1ec1 S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap tr\u1ef1c quan h\u00f3a c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a m\u1ed9t m\u00f4 h\u00ecnh kinh doanh. \u0110\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Alexander Osterwalder, n\u00f3 cung c\u1ea5p m\u1ed9t khung r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch cho c\u00e1c doanh nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch h\u1ecd t\u1ea1o ra, cung c\u1ea5p v\u00e0 khai th\u00e1c gi\u00e1 tr\u1ecb. Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a BMC: Khung h\u00ecnh \u1ea3nh: BMC bao g\u1ed3m ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng li\u00ean k\u1ebft v\u1edbi nhau, gi\u00fap d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y c\u00e1ch c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a m\u1ed9t doanh nghi\u1ec7p li\u00ean h\u1ec7 v\u1edbi nhau. C\u00f4ng c\u1ee5 h\u1ee3p t\u00e1c: N\u00f3 khuy\u1ebfn kh\u00edch l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 th\u1ea3o lu\u1eadn \u00fd t\u01b0\u1edfng, cho ph\u00e9p c\u00e1c g\u00f3c nh\u00ecn \u0111a d\u1ea1ng \u0111\u1ecbnh h\u00ecnh m\u00f4 h\u00ecnh kinh doanh. Linh ho\u1ea1t v\u00e0 d\u1ec5 \u0111i\u1ec1u ch\u1ec9nh: S\u01a1 \u0111\u1ed3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh d\u1ec5 d\u00e0ng, gi\u00fap doanh nghi\u1ec7p thay \u0111\u1ed5i h\u01b0\u1edbng \u0111i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c khi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i. Ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng ch\u00ednh: C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ee5c v\u1ee5. C\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb: M\u00f4 t\u1ea3 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. K\u00eanh ph\u00e2n ph\u1ed1i: N\u00eau r\u00f5 c\u00e1ch b\u1ea1n cung c\u1ea5p \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u1ebfn kh\u00e1ch h\u00e0ng. M\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng: X\u00e1c \u0111\u1ecbnh lo\u1ea1i m\u1ed1i quan h\u1ec7 b\u1ea1n thi\u1ebft l\u1eadp v\u1edbi t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh: Li\u1ec7t k\u00ea c\u00e1c h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 th\u00e0nh c\u00f4ng. C\u00e1c ngu\u1ed3n l\u1ef1c ch\u00ednh: X\u00e1c \u0111\u1ecbnh c\u00e1c t\u00e0i s\u1ea3n thi\u1ebft y\u1ebfu c\u1ea7n c\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n. C\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c ch\u00ednh: Nh\u1ea5n m\u1ea1nh c\u00e1c t\u1ed5 ch\u1ee9c b\u00ean ngo\u00e0i gi\u00fap doanh nghi\u1ec7p v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3. C\u1ea5u tr\u00fac chi ph\u00ed: Ph\u00e2n t\u00edch c\u00e1c chi ph\u00ed ch\u00ednh li\u00ean quan \u0111\u1ebfn m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n. C\u00e1c d\u00f2ng doanh thu: Chi ti\u1ebft c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ea1o ra doanh thu. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn chi ti\u1ebft s\u1eed d\u1ee5ng v\u00ed d\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p, c\u00f3 v\u1ebb t\u1eadp trung v\u00e0o m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 sinh h\u1ecdc tham gia v\u00e0o t\u1ed5ng h\u1ee3p gen v\u00e0 nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n (Nghi\u00ean c\u1ee9u &amp; Ph\u00e1t tri\u1ec3n). Ch\u00edn th\u00e0nh ph\u1ea7n c\u1ee7a BMC 1. \u0110\u1ed1i t\u00e1c ch\u00ednh \u0110\u1ecbnh ngh\u0129a: C\u00e1c t\u1ed5 ch\u1ee9c ho\u1eb7c th\u1ef1c th\u1ec3 b\u00ean ngo\u00e0i gi\u00fap m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5: Nh\u00e0 cung c\u1ea5p thu\u1ed1c l\u00e1 cho c\u00e1c th\u00e0nh ph\u1ea7n t\u1ed5ng h\u1ee3p gen. CMOs (C\u00e1c t\u1ed5 ch\u1ee9c s\u1ea3n xu\u1ea5t theo h\u1ee3p \u0111\u1ed3ng) cho n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t. C\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd (v\u00ed d\u1ee5: FDA) \u0111\u1ec3 tu\u00e2n th\u1ee7 v\u00e0 ph\u00ea duy\u1ec7t. \u0110\u1ed1i t\u00e1c th\u1eed nghi\u1ec7m l\u00e2m s\u00e0ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 th\u1eed nghi\u1ec7m v\u00e0 x\u00e1c nh\u1eadn. 2. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh \u0110\u1ecbnh ngh\u0129a: Nh\u1eefng h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t m\u00e0 c\u00f4ng ty b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 v\u1eadn h\u00e0nh th\u00e0nh c\u00f4ng. V\u00ed d\u1ee5: Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n: Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ec3 \u0111\u1ed5i m\u1edbi v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m. S\u1ea3n xu\u1ea5t: Ph\u00e1t tri\u1ec3n v\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed5ng h\u1ee3p gen. Ph\u00ea duy\u1ec7t quy \u0111\u1ecbnh: \u0110i\u1ec1u ph\u1ed1i qu\u00e1 tr\u00ecnh ph\u00ea duy\u1ec7t cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi. Marketing: Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 c\u00e1c b\u00ean li\u00ean quan. 3. Ngu\u1ed3n l\u1ef1c ch\u00ednh \u0110\u1ecbnh ngh\u0129a: C\u00e1c t\u00e0i s\u1ea3n thi\u1ebft y\u1ebfu c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: S\u1edf h\u1eefu tr\u00ed tu\u1ec7 (IP): B\u1ea3n quy\u1ec1n s\u00e1ng ch\u1ebf v\u00e0 b\u00ed m\u1eadt th\u01b0\u01a1ng m\u1ea1i mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh. Ngu\u1ed3n nh\u00e2n l\u1ef1c: C\u00e1c nh\u00e0 khoa h\u1ecdc v\u00e0 k\u1ef9 s\u01b0 c\u00f3 tay ngh\u1ec1 cao v\u1edbi chuy\u00ean m\u00f4n v\u1ec1 c\u00f4ng ngh\u1ec7 sinh h\u1ecdc. B\u00ed m\u1eadt th\u01b0\u01a1ng m\u1ea1i: C\u00e1c quy tr\u00ecnh ho\u1eb7c c\u00f4ng th\u1ee9c \u0111\u1ed9c quy\u1ec1n gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. 4. \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0110\u1ecbnh ngh\u0129a: Gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: Hi\u1ec7u qu\u1ea3 chi ph\u00ed: Cung c\u1ea5p gi\u00e1 c\u1ea1nh tranh cho c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed5ng h\u1ee3p gen. \u0110\u1ed9 b\u1ec1n: Cung c\u1ea5p s\u1ea3n ph\u1ea9m \u0111\u00e1ng tin c\u1eady v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao. T\u00f9y ch\u1ec9nh: \u0110i\u1ec1u ch\u1ec9nh gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. 5. M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0110\u1ecbnh ngh\u0129a: C\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 b\u1ea1n thi\u1ebft l\u1eadp v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: H\u1ee3p \u0111\u1ed3ng d\u00e0i h\u1ea1n: Tham gia v\u00e0o c\u00e1c h\u1ee3p t\u00e1c li\u00ean t\u1ee5c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 c\u01a1 quan ch\u00ednh ph\u1ee7. H\u1ee3p t\u00e1c: L\u00e0m vi\u1ec7c s\u00e1t sao v\u1edbi kh\u00e1ch h\u00e0ng trong c\u00e1c d\u1ef1 \u00e1n v\u00e0 nghi\u00ean c\u1ee9u chung. 6. C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0110\u1ecbnh ngh\u0129a: C\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c ri\u00eang bi\u1ec7t m\u00e0 b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn ph\u1ee5c v\u1ee5. V\u00ed d\u1ee5: C\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7 Hoa K\u1ef3: CDC (Trung t\u00e2m Ki\u1ec3m so\u00e1t v\u00e0 Ph\u00f2ng ng\u1eeba D\u1ecbch b\u1ec7nh) HHS BARDA (C\u01a1 quan Nghi\u00ean c\u1ee9u v\u00e0 Ph\u00e1t tri\u1ec3n C\u00f4ng ngh\u1ec7 Y sinh) DOD DARPA (C\u01a1 quan Nghi\u00ean c\u1ee9u v\u00e0 Ph\u00e1t tri\u1ec3n D\u1ef1 \u00e1n Ph\u00f2ng th\u1ee7) C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 sinh h\u1ecdc \u0111\u00e3 th\u00e0nh l\u1eadp v\u00e0 \u0111ang n\u1ed5i l\u00ean: C\u00e1c c\u00f4ng ty \u0111ang t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed5ng h\u1ee3p gen. 7. K\u00eanh ph\u00e2n ph\u1ed1i \u0110\u1ecbnh ngh\u0129a: C\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: Ph\u00e2n ph\u1ed1i th\u00f4ng qua c\u00e1c \u0111\u1ed1i t\u00e1c Ch\u00ednh ph\u1ee7 v\u00e0 D\u01b0\u1ee3c ph\u1ea9m: T\u1eadn d\u1ee5ng c\u00e1c m\u1ed1i quan h\u1ec7 hi\u1ec7n c\u00f3 \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. 8. C\u1ea5u tr\u00fac chi ph\u00ed \u0110\u1ecbnh ngh\u0129a: C\u00e1c chi ph\u00ed ch\u00ednh m\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n ph\u1ea3i g\u00e1nh ch\u1ecbu. V\u00ed d\u1ee5: \u0110\u1ea7u t\u01b0 v\u1ed1n: Chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng ph\u00f2ng th\u00ed nghi\u1ec7m v\u00e0 c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t. 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Visual Paradigm Guides Vietnamese","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guides.visual-paradigm.com\/vn\/complete-guide-to-the-business-model-canvas-bmc\/","og_locale":"vi_VN","og_type":"article","og_title":"H\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) - Visual Paradigm Guides Vietnamese","og_description":"Gi\u1edbi thi\u1ec7u v\u1ec1 S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap tr\u1ef1c quan h\u00f3a c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a m\u1ed9t m\u00f4 h\u00ecnh kinh doanh. \u0110\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Alexander Osterwalder, n\u00f3 cung c\u1ea5p m\u1ed9t khung r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch cho c\u00e1c doanh nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch h\u1ecd t\u1ea1o ra, cung c\u1ea5p v\u00e0 khai th\u00e1c gi\u00e1 tr\u1ecb. Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a BMC: Khung h\u00ecnh \u1ea3nh: BMC bao g\u1ed3m ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng li\u00ean k\u1ebft v\u1edbi nhau, gi\u00fap d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y c\u00e1ch c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a m\u1ed9t doanh nghi\u1ec7p li\u00ean h\u1ec7 v\u1edbi nhau. C\u00f4ng c\u1ee5 h\u1ee3p t\u00e1c: N\u00f3 khuy\u1ebfn kh\u00edch l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 th\u1ea3o lu\u1eadn \u00fd t\u01b0\u1edfng, cho ph\u00e9p c\u00e1c g\u00f3c nh\u00ecn \u0111a d\u1ea1ng \u0111\u1ecbnh h\u00ecnh m\u00f4 h\u00ecnh kinh doanh. Linh ho\u1ea1t v\u00e0 d\u1ec5 \u0111i\u1ec1u ch\u1ec9nh: S\u01a1 \u0111\u1ed3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh d\u1ec5 d\u00e0ng, gi\u00fap doanh nghi\u1ec7p thay \u0111\u1ed5i h\u01b0\u1edbng \u0111i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c khi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i. Ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng ch\u00ednh: C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng: X\u00e1c \u0111\u1ecbnh c\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c nhau m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ee5c v\u1ee5. C\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb: M\u00f4 t\u1ea3 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. K\u00eanh ph\u00e2n ph\u1ed1i: N\u00eau r\u00f5 c\u00e1ch b\u1ea1n cung c\u1ea5p \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u1ebfn kh\u00e1ch h\u00e0ng. M\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng: X\u00e1c \u0111\u1ecbnh lo\u1ea1i m\u1ed1i quan h\u1ec7 b\u1ea1n thi\u1ebft l\u1eadp v\u1edbi t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. C\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh: Li\u1ec7t k\u00ea c\u00e1c h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 th\u00e0nh c\u00f4ng. C\u00e1c ngu\u1ed3n l\u1ef1c ch\u00ednh: X\u00e1c \u0111\u1ecbnh c\u00e1c t\u00e0i s\u1ea3n thi\u1ebft y\u1ebfu c\u1ea7n c\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n. C\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c ch\u00ednh: Nh\u1ea5n m\u1ea1nh c\u00e1c t\u1ed5 ch\u1ee9c b\u00ean ngo\u00e0i gi\u00fap doanh nghi\u1ec7p v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3. C\u1ea5u tr\u00fac chi ph\u00ed: Ph\u00e2n t\u00edch c\u00e1c chi ph\u00ed ch\u00ednh li\u00ean quan \u0111\u1ebfn m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n. C\u00e1c d\u00f2ng doanh thu: Chi ti\u1ebft c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ea1o ra doanh thu. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn chi ti\u1ebft s\u1eed d\u1ee5ng v\u00ed d\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p, c\u00f3 v\u1ebb t\u1eadp trung v\u00e0o m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 sinh h\u1ecdc tham gia v\u00e0o t\u1ed5ng h\u1ee3p gen v\u00e0 nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n (Nghi\u00ean c\u1ee9u &amp; Ph\u00e1t tri\u1ec3n). Ch\u00edn th\u00e0nh ph\u1ea7n c\u1ee7a BMC 1. \u0110\u1ed1i t\u00e1c ch\u00ednh \u0110\u1ecbnh ngh\u0129a: C\u00e1c t\u1ed5 ch\u1ee9c ho\u1eb7c th\u1ef1c th\u1ec3 b\u00ean ngo\u00e0i gi\u00fap m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5: Nh\u00e0 cung c\u1ea5p thu\u1ed1c l\u00e1 cho c\u00e1c th\u00e0nh ph\u1ea7n t\u1ed5ng h\u1ee3p gen. CMOs (C\u00e1c t\u1ed5 ch\u1ee9c s\u1ea3n xu\u1ea5t theo h\u1ee3p \u0111\u1ed3ng) cho n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t. C\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd (v\u00ed d\u1ee5: FDA) \u0111\u1ec3 tu\u00e2n th\u1ee7 v\u00e0 ph\u00ea duy\u1ec7t. \u0110\u1ed1i t\u00e1c th\u1eed nghi\u1ec7m l\u00e2m s\u00e0ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 th\u1eed nghi\u1ec7m v\u00e0 x\u00e1c nh\u1eadn. 2. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh \u0110\u1ecbnh ngh\u0129a: Nh\u1eefng h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t m\u00e0 c\u00f4ng ty b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 v\u1eadn h\u00e0nh th\u00e0nh c\u00f4ng. V\u00ed d\u1ee5: Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n: Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ec3 \u0111\u1ed5i m\u1edbi v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m. S\u1ea3n xu\u1ea5t: Ph\u00e1t tri\u1ec3n v\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m t\u1ed5ng h\u1ee3p gen. Ph\u00ea duy\u1ec7t quy \u0111\u1ecbnh: \u0110i\u1ec1u ph\u1ed1i qu\u00e1 tr\u00ecnh ph\u00ea duy\u1ec7t cho c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi. Marketing: Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 c\u00e1c b\u00ean li\u00ean quan. 3. Ngu\u1ed3n l\u1ef1c ch\u00ednh \u0110\u1ecbnh ngh\u0129a: C\u00e1c t\u00e0i s\u1ea3n thi\u1ebft y\u1ebfu c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: S\u1edf h\u1eefu tr\u00ed tu\u1ec7 (IP): B\u1ea3n quy\u1ec1n s\u00e1ng ch\u1ebf v\u00e0 b\u00ed m\u1eadt th\u01b0\u01a1ng m\u1ea1i mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh. Ngu\u1ed3n nh\u00e2n l\u1ef1c: C\u00e1c nh\u00e0 khoa h\u1ecdc v\u00e0 k\u1ef9 s\u01b0 c\u00f3 tay ngh\u1ec1 cao v\u1edbi chuy\u00ean m\u00f4n v\u1ec1 c\u00f4ng ngh\u1ec7 sinh h\u1ecdc. B\u00ed m\u1eadt th\u01b0\u01a1ng m\u1ea1i: C\u00e1c quy tr\u00ecnh ho\u1eb7c c\u00f4ng th\u1ee9c \u0111\u1ed9c quy\u1ec1n gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. 4. \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0110\u1ecbnh ngh\u0129a: Gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: Hi\u1ec7u qu\u1ea3 chi ph\u00ed: Cung c\u1ea5p gi\u00e1 c\u1ea1nh tranh cho c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed5ng h\u1ee3p gen. \u0110\u1ed9 b\u1ec1n: Cung c\u1ea5p s\u1ea3n ph\u1ea9m \u0111\u00e1ng tin c\u1eady v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao. T\u00f9y ch\u1ec9nh: \u0110i\u1ec1u ch\u1ec9nh gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. 5. M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0110\u1ecbnh ngh\u0129a: C\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 b\u1ea1n thi\u1ebft l\u1eadp v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: H\u1ee3p \u0111\u1ed3ng d\u00e0i h\u1ea1n: Tham gia v\u00e0o c\u00e1c h\u1ee3p t\u00e1c li\u00ean t\u1ee5c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 c\u01a1 quan ch\u00ednh ph\u1ee7. H\u1ee3p t\u00e1c: L\u00e0m vi\u1ec7c s\u00e1t sao v\u1edbi kh\u00e1ch h\u00e0ng trong c\u00e1c d\u1ef1 \u00e1n v\u00e0 nghi\u00ean c\u1ee9u chung. 6. C\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0110\u1ecbnh ngh\u0129a: C\u00e1c nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c ri\u00eang bi\u1ec7t m\u00e0 b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn ph\u1ee5c v\u1ee5. V\u00ed d\u1ee5: C\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7 Hoa K\u1ef3: CDC (Trung t\u00e2m Ki\u1ec3m so\u00e1t v\u00e0 Ph\u00f2ng ng\u1eeba D\u1ecbch b\u1ec7nh) HHS BARDA (C\u01a1 quan Nghi\u00ean c\u1ee9u v\u00e0 Ph\u00e1t tri\u1ec3n C\u00f4ng ngh\u1ec7 Y sinh) DOD DARPA (C\u01a1 quan Nghi\u00ean c\u1ee9u v\u00e0 Ph\u00e1t tri\u1ec3n D\u1ef1 \u00e1n Ph\u00f2ng th\u1ee7) C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 sinh h\u1ecdc \u0111\u00e3 th\u00e0nh l\u1eadp v\u00e0 \u0111ang n\u1ed5i l\u00ean: C\u00e1c c\u00f4ng ty \u0111ang t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed5ng h\u1ee3p gen. 7. K\u00eanh ph\u00e2n ph\u1ed1i \u0110\u1ecbnh ngh\u0129a: C\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5: Ph\u00e2n ph\u1ed1i th\u00f4ng qua c\u00e1c \u0111\u1ed1i t\u00e1c Ch\u00ednh ph\u1ee7 v\u00e0 D\u01b0\u1ee3c ph\u1ea9m: T\u1eadn d\u1ee5ng c\u00e1c m\u1ed1i quan h\u1ec7 hi\u1ec7n c\u00f3 \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. 8. C\u1ea5u tr\u00fac chi ph\u00ed \u0110\u1ecbnh ngh\u0129a: C\u00e1c chi ph\u00ed ch\u00ednh m\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n ph\u1ea3i g\u00e1nh ch\u1ecbu. V\u00ed d\u1ee5: \u0110\u1ea7u t\u01b0 v\u1ed1n: Chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng ph\u00f2ng th\u00ed nghi\u1ec7m v\u00e0 c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t. Chi ph\u00ed s\u1ea3n xu\u1ea5t: C\u00e1c kho\u1ea3n chi li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1ea3nH\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC)","og_url":"https:\/\/guides.visual-paradigm.com\/vn\/complete-guide-to-the-business-model-canvas-bmc\/","og_site_name":"Visual Paradigm Guides Vietnamese","article_published_time":"2026-02-04T00:56:09+00:00","og_image":[{"url":"https:\/\/online.visual-paradigm.com\/repository\/images\/f34723a5-ac70-47d0-a2fd-217134bb3d16\/business-model-canvas-design\/pandemic-business-model-canvas.png","type":"","width":"","height":""},{"width":1082,"height":762,"url":"https:\/\/online.visual-paradigm.com\/repository\/images\/f34723a5-ac70-47d0-a2fd-217134bb3d16\/business-model-canvas-design\/pandemic-business-model-canvas.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/online.visual-paradigm.com\/repository\/images\/f34723a5-ac70-47d0-a2fd-217134bb3d16\/business-model-canvas-design\/pandemic-business-model-canvas.png","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"vpadmin","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"4 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/guides.visual-paradigm.com\/vn\/complete-guide-to-the-business-model-canvas-bmc\/#article","isPartOf":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/complete-guide-to-the-business-model-canvas-bmc\/"},"headline":"H\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC)","datePublished":"2026-02-04T00:56:09+00:00","mainEntityOfPage":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/complete-guide-to-the-business-model-canvas-bmc\/"},"wordCount":2189,"commentCount":0,"image":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/complete-guide-to-the-business-model-canvas-bmc\/#primaryimage"},"thumbnailUrl":"https:\/\/guides.visual-paradigm.com\/vn\/wp-content\/uploads\/sites\/10\/2026\/02\/pandemic-business-model-canvas.png","articleSection":["Uncategorized"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/guides.visual-paradigm.com\/vn\/complete-guide-to-the-business-model-canvas-bmc\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/guides.visual-paradigm.com\/vn\/complete-guide-to-the-business-model-canvas-bmc\/","url":"https:\/\/guides.visual-paradigm.com\/vn\/complete-guide-to-the-business-model-canvas-bmc\/","name":"H\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) - 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