{"id":6309,"date":"2026-02-04T12:21:42","date_gmt":"2026-02-04T04:21:42","guid":{"rendered":"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/"},"modified":"2026-02-04T12:21:42","modified_gmt":"2026-02-04T04:21:42","slug":"understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what","status":"publish","type":"post","link":"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/","title":{"rendered":"Hi\u1ec3u v\u1ec1 G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMate: B\u00f3c t\u00e1ch l\u00fd do T\u1ea0I SAO, AI, v\u00e0 C\u00c1I G\u00cc"},"content":{"rendered":"

Trong th\u1ebf gi\u1edbi ph\u1ee9c t\u1ea1p c\u1ee7a ki\u1ebfn tr\u00fac doanh nghi\u1ec7p (EA), vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1\u0111\u1ed9ng l\u1ef1c<\/strong>\u0111\u1eb1ng sau s\u1ef1 thay \u0111\u1ed5i l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu. G\u00f3c nh\u00ecnArchiMate Motivation View<\/strong>, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0G\u00f3c nh\u00ecn M\u1ee5c ti\u00eau<\/strong>, cho ph\u00e9p ch\u00fang ta kh\u00e1m ph\u00e1 l\u00fd do T\u1ea0I SAO, AI, v\u00e0 C\u00c1I G\u00cc \u0111\u1eb1ng sau nhu c\u1ea7u. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 g\u00f3c nh\u00ecn m\u1ea1nh m\u1ebd n\u00e0y v\u00e0 kh\u00e1m ph\u00e1 c\u00e1ch n\u00f3 l\u00e0m s\u00e1ng t\u1ecf c\u00e1c \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 ki\u1ebfn tr\u00fac.<\/p>\n

1. G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c l\u00e0 g\u00ec?<\/strong><\/h2>\n
    \n
  • G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMate\u0110\u1ed9ng l\u1ef1c<\/strong>ghi nh\u1eadn c\u00e1c l\u00fd do v\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong ki\u1ebfn tr\u00fac doanh nghi\u1ec7p.<\/li>\n
  • N\u00f3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi c\u1ed1t l\u00f5i:\n
      \n
    • T\u1ea0I SAO<\/strong>thay \u0111\u1ed5i n\u00e0y c\u1ea7n thi\u1ebft v\u00ec l\u00fd do g\u00ec?<\/li>\n
    • AI<\/strong>n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ai?<\/li>\n
    • C\u00c1I G\u00cc<\/strong>l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 g\u00ec?<\/li>\n<\/ul>\n<\/li>\n
    • Khi ph\u00f9 h\u1ee3p, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 li\u00ean k\u1ebft v\u1edbi m\u1ed9tGi\u00e1 tr\u1ecb<\/strong>\u0111\u1ec3 minh h\u1ecda l\u1ee3i \u00edch c\u1ee5 th\u1ec3 c\u1ee7a nhu c\u1ea7u.<\/li>\n<\/ul>\n

      2. C\u00e1c th\u00e0nh ph\u1ea7n trong G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c:<\/strong><\/h2>\n
        \n
      • G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMateArchiMate Motivation View<\/strong>s\u1eed d\u1ee5ng c\u00e1c th\u00e0nh ph\u1ea7n nh\u01b0:\n
          \n
        • C\u00e1c b\u00ean li\u00ean quan<\/strong>: \u0110\u1ea1i di\u1ec7n cho c\u00e1 nh\u00e2n, nh\u00f3m ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f3 l\u1ee3i \u00edch li\u00ean quan \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng c\u1ee7a ki\u1ebfn tr\u00fac.<\/li>\n
        • \u0110\u1ed9ng l\u1ef1c<\/strong>: C\u00e1c \u0111i\u1ec1u ki\u1ec7n b\u00ean ngo\u00e0i ho\u1eb7c b\u00ean trong th\u00fac \u0111\u1ea9y t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i c\u1ea7n thi\u1ebft.<\/li>\n
        • \u0110\u00e1nh gi\u00e1<\/strong>: C\u00e1c \u0111\u00e1nh gi\u00e1 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y, th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 ph\u00e2n t\u00edch SWOT.<\/li>\n
        • M\u1ee5c ti\u00eau<\/strong>: M\u00f4 t\u1ea3 c\u00e1c k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/li>\n
        • Nguy\u00ean t\u1eafc<\/strong>: H\u01b0\u1edbng d\u1eabn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.<\/li>\n
        • Y\u00eau c\u1ea7u<\/strong>: X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec1u ki\u1ec7n c\u1ea7n thi\u1ebft.<\/li>\n
        • R\u00e0o c\u1ea3n<\/strong>: \u0110\u1eb7t ra c\u00e1c gi\u1edbi h\u1ea1n.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

          H\u00e3y c\u00f9ng t\u00f3m t\u1eaft v\u00ed d\u1ee5 m\u00f4 t\u1ea3 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c b\u00ean li\u00ean quan, c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y v\u00e0 c\u00e1c \u0111\u00e1nh gi\u00e1 trong b\u1ed1i c\u1ea3nh Nh\u00ecn nh\u1eadn \u0110\u1ed9ng l\u1ef1c ArchiMate:<\/p>\n

            \n
          1. C\u00e1c b\u00ean li\u00ean quan<\/strong>:\n
              \n
            • Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb Ch\u00ednh (CMO)<\/strong>: Quan t\u00e2m \u0111\u1ebfn y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y\u201cTh\u1ecb ph\u1ea7n.\u201d<\/strong><\/li>\n
            • Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh (CEO)<\/strong>: Quan t\u00e2m \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y\u201cTh\u1ecb ph\u1ea7n\u201d<\/strong>v\u00e0\u201cKh\u1ea3 n\u0103ng sinh l\u1eddi.\u201d<\/strong><\/li>\n
            • Gi\u00e1m \u0111\u1ed1c T\u00e0i ch\u00ednh (CFO)<\/strong>: Quan t\u00e2m \u0111\u1ebfn y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y\u201cKh\u1ea3 n\u0103ng sinh l\u1eddi.\u201d<\/strong><\/li>\n<\/ul>\n<\/li>\n
            • C\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y<\/strong>:\n
                \n
              • Th\u1ecb ph\u1ea7n<\/strong>: L\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u1ea3 CMO v\u00e0 CEO.<\/li>\n
              • Kh\u1ea3 n\u0103ng sinh l\u1eddi<\/strong>: L\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 quan t\u00e2m c\u1ee7a CEO v\u00e0 CFO. G\u1ed3m hai y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y con:\n
                  \n
                • Doanh thu<\/strong><\/li>\n
                • Chi ph\u00ed<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
                • \u0110\u00e1nh gi\u00e1<\/strong>:\n
                    \n
                  • \u201cPh\u1ea7n th\u1ecb ph\u1ea7n \u0111ang gi\u1ea3m s\u00fat\u201d<\/strong>: Li\u00ean quan \u0111\u1ebfn \u0111\u1ed9ng l\u1ef1c\u00a0\u201cPh\u1ea7n th\u1ecb ph\u1ea7n.\u201d<\/strong><\/li>\n
                  • C\u00e1c \u0111\u00e1nh gi\u00e1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u1eabn nhau:\n
                      \n
                    • \u201cPh\u1ea7n th\u1ecb ph\u1ea7n \u0111ang gi\u1ea3m s\u00fat\u201d<\/strong>\u00a0\u2192\u00a0\u201cDoanh thu \u0111ang gi\u1ea3m s\u00fat\u201d<\/strong>\u00a0\u2192\u00a0\u201cKh\u1ea3 n\u0103ng sinh l\u1eddi \u0111ang gi\u1ea3m s\u00fat.\u201d<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

                      T\u00f3m l\u1ea1i, B\u1ea3n xem x\u00e9t \u0111\u1ed9ng l\u1ef1c gi\u00fap ch\u00fang t\u00f4i hi\u1ec3u \u0111\u01b0\u1ee3c L\u00dd DO \u0111\u1eb1ng sau c\u00e1c thay \u0111\u1ed5i ki\u1ebfn tr\u00fac b\u1eb1ng c\u00e1ch xem x\u00e9t nh\u1eefng lo ng\u1ea1i c\u1ee7a c\u00e1c b\u00ean li\u00ean quan, c\u00e1c \u0111\u1ed9ng l\u1ef1c v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ebfn k\u1ebft qu\u1ea3.<\/p>\n

                      \"6.<\/p>\n

                      3. \u1ee8ng d\u1ee5ng \u0111a m\u1ee5c \u0111\u00edch:<\/strong><\/h2>\n
                        \n
                      • B\u1ea3n xem x\u00e9t\u0110\u1ed9ng l\u1ef1c<\/strong>\u00a0ph\u1ee5c v\u1ee5 nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau:\n
                          \n
                        • Tr\u00ecnh b\u00e0y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed5 ch\u1ee9c.<\/li>\n
                        • X\u00e1c \u0111\u1ecbnh c\u00e1c tr\u01b0\u1eddng h\u1ee3p kinh doanh.<\/li>\n
                        • M\u00f4 t\u1ea3 c\u00e1c y\u00eau c\u1ea7u cho c\u00e1c m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n<\/li>\n
                        • C\u00e1c b\u00ean li\u00ean quan \u0111\u1ebfn nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau (qu\u1ea3n l\u00fd, nh\u00e0 ph\u00e1t tri\u1ec3n, v.v.) c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c n\u00f3 m\u00e0 kh\u00f4ng c\u1ea7n ki\u1ebfn th\u1ee9c s\u00e2u v\u1ec1 ArchiMate.<\/li>\n<\/ul>\n

                          4. \u01afu ti\u00ean c\u00f3 gi\u00e1 tr\u1ecb:<\/strong><\/h2>\n
                            \n
                          • T\u1ea1o m\u1ed9t B\u1ea3n xem x\u00e9t \u0111\u1ed9ng l\u1ef1c<\/strong>\u00a0cho m\u1ed7i y\u00eau c\u1ea7u thay \u0111\u1ed5i:\n
                              \n
                            • Tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o v\u1ec1 \u201cx\u00e2y d\u1ef1ng hay mua s\u1eafm\u201d.<\/li>\n
                            • \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 r\u00f5 r\u00e0ng, s\u1ef1 \u0111\u1ed3ng thu\u1eadn v\u00e0 ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u00f4ng tin.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                              T\u00f3m l\u1ea1i, b\u1ea3n xem x\u00e9tArchiMate \u0110\u1ed9ng l\u1ef1c<\/strong>\u00a0trang b\u1ecb cho c\u00e1c ki\u1ebfn tr\u00fac s\u01b0 kh\u1ea3 n\u0103ng kh\u00e1m ph\u00e1 l\u00fd do \u0111\u1eb1ng sau c\u00e1c thay \u0111\u1ed5i ki\u1ebfn tr\u00fac, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i thay \u0111\u1ed5i \u0111\u1ec1u mang m\u1ee5c \u0111\u00edch v\u00e0 \u0111\u01b0\u1ee3c th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7.<\/p>\n

                              \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

                              Trong th\u1ebf gi\u1edbi ph\u1ee9c t\u1ea1p c\u1ee7a ki\u1ebfn tr\u00fac doanh nghi\u1ec7p (EA), vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1\u0111\u1ed9ng l\u1ef1c\u0111\u1eb1ng sau s\u1ef1 thay \u0111\u1ed5i l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu. G\u00f3c nh\u00ecnArchiMate Motivation View, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0G\u00f3c nh\u00ecn M\u1ee5c ti\u00eau, cho ph\u00e9p ch\u00fang ta kh\u00e1m ph\u00e1 l\u00fd do T\u1ea0I SAO, AI, v\u00e0 C\u00c1I G\u00cc \u0111\u1eb1ng sau nhu c\u1ea7u. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 g\u00f3c nh\u00ecn m\u1ea1nh m\u1ebd n\u00e0y v\u00e0 kh\u00e1m ph\u00e1 c\u00e1ch n\u00f3 l\u00e0m s\u00e1ng t\u1ecf c\u00e1c \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 ki\u1ebfn tr\u00fac. 1. G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c l\u00e0 g\u00ec? G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMate\u0110\u1ed9ng l\u1ef1cghi nh\u1eadn c\u00e1c l\u00fd do v\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong ki\u1ebfn tr\u00fac doanh nghi\u1ec7p. N\u00f3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi c\u1ed1t l\u00f5i: T\u1ea0I SAOthay \u0111\u1ed5i n\u00e0y c\u1ea7n thi\u1ebft v\u00ec l\u00fd do g\u00ec? AIn\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ai? C\u00c1I G\u00ccl\u00e0 nh\u1eefng m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 g\u00ec? Khi ph\u00f9 h\u1ee3p, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 li\u00ean k\u1ebft v\u1edbi m\u1ed9tGi\u00e1 tr\u1ecb\u0111\u1ec3 minh h\u1ecda l\u1ee3i \u00edch c\u1ee5 th\u1ec3 c\u1ee7a nhu c\u1ea7u. 2. C\u00e1c th\u00e0nh ph\u1ea7n trong G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c: G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMateArchiMate Motivation Views\u1eed d\u1ee5ng c\u00e1c th\u00e0nh ph\u1ea7n nh\u01b0: C\u00e1c b\u00ean li\u00ean quan: \u0110\u1ea1i di\u1ec7n cho c\u00e1 nh\u00e2n, nh\u00f3m ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f3 l\u1ee3i \u00edch li\u00ean quan \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng c\u1ee7a ki\u1ebfn tr\u00fac. \u0110\u1ed9ng l\u1ef1c: C\u00e1c \u0111i\u1ec1u ki\u1ec7n b\u00ean ngo\u00e0i ho\u1eb7c b\u00ean trong th\u00fac \u0111\u1ea9y t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i c\u1ea7n thi\u1ebft. \u0110\u00e1nh gi\u00e1: C\u00e1c \u0111\u00e1nh gi\u00e1 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y, th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 ph\u00e2n t\u00edch SWOT. M\u1ee5c ti\u00eau: M\u00f4 t\u1ea3 c\u00e1c k\u1ebft qu\u1ea3 mong mu\u1ed1n. Nguy\u00ean t\u1eafc: H\u01b0\u1edbng d\u1eabn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh. Y\u00eau c\u1ea7u: X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec1u ki\u1ec7n c\u1ea7n thi\u1ebft. R\u00e0o c\u1ea3n: \u0110\u1eb7t ra c\u00e1c gi\u1edbi h\u1ea1n. H\u00e3y c\u00f9ng t\u00f3m t\u1eaft v\u00ed d\u1ee5 m\u00f4 t\u1ea3 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c b\u00ean li\u00ean quan, c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y v\u00e0 c\u00e1c \u0111\u00e1nh gi\u00e1 trong b\u1ed1i c\u1ea3nh Nh\u00ecn nh\u1eadn \u0110\u1ed9ng l\u1ef1c ArchiMate: C\u00e1c b\u00ean li\u00ean quan: Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb Ch\u00ednh (CMO): Quan t\u00e2m \u0111\u1ebfn y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y\u201cTh\u1ecb ph\u1ea7n.\u201d Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh (CEO): Quan t\u00e2m \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y\u201cTh\u1ecb ph\u1ea7n\u201dv\u00e0\u201cKh\u1ea3 n\u0103ng sinh l\u1eddi.\u201d Gi\u00e1m \u0111\u1ed1c T\u00e0i ch\u00ednh (CFO): Quan t\u00e2m \u0111\u1ebfn y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y\u201cKh\u1ea3 n\u0103ng sinh l\u1eddi.\u201d C\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y: Th\u1ecb ph\u1ea7n: L\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u1ea3 CMO v\u00e0 CEO. Kh\u1ea3 n\u0103ng sinh l\u1eddi: L\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 quan t\u00e2m c\u1ee7a CEO v\u00e0 CFO. G\u1ed3m hai y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y con: Doanh thu Chi ph\u00ed \u0110\u00e1nh gi\u00e1: \u201cPh\u1ea7n th\u1ecb ph\u1ea7n \u0111ang gi\u1ea3m s\u00fat\u201d: Li\u00ean quan \u0111\u1ebfn \u0111\u1ed9ng l\u1ef1c\u00a0\u201cPh\u1ea7n th\u1ecb ph\u1ea7n.\u201d C\u00e1c \u0111\u00e1nh gi\u00e1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u1eabn nhau: \u201cPh\u1ea7n th\u1ecb ph\u1ea7n \u0111ang gi\u1ea3m s\u00fat\u201d\u00a0\u2192\u00a0\u201cDoanh thu \u0111ang gi\u1ea3m s\u00fat\u201d\u00a0\u2192\u00a0\u201cKh\u1ea3 n\u0103ng sinh l\u1eddi \u0111ang gi\u1ea3m s\u00fat.\u201d T\u00f3m l\u1ea1i, B\u1ea3n xem x\u00e9t \u0111\u1ed9ng l\u1ef1c gi\u00fap ch\u00fang t\u00f4i hi\u1ec3u \u0111\u01b0\u1ee3c L\u00dd DO \u0111\u1eb1ng sau c\u00e1c thay \u0111\u1ed5i ki\u1ebfn tr\u00fac b\u1eb1ng c\u00e1ch xem x\u00e9t nh\u1eefng lo ng\u1ea1i c\u1ee7a c\u00e1c b\u00ean li\u00ean quan, c\u00e1c \u0111\u1ed9ng l\u1ef1c v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ebfn k\u1ebft qu\u1ea3. 3. \u1ee8ng d\u1ee5ng \u0111a m\u1ee5c \u0111\u00edch: B\u1ea3n xem x\u00e9t\u0110\u1ed9ng l\u1ef1c\u00a0ph\u1ee5c v\u1ee5 nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau: Tr\u00ecnh b\u00e0y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed5 ch\u1ee9c. X\u00e1c \u0111\u1ecbnh c\u00e1c tr\u01b0\u1eddng h\u1ee3p kinh doanh. M\u00f4 t\u1ea3 c\u00e1c y\u00eau c\u1ea7u cho c\u00e1c m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n c\u1ee5 th\u1ec3. C\u00e1c b\u00ean li\u00ean quan \u0111\u1ebfn nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau (qu\u1ea3n l\u00fd, nh\u00e0 ph\u00e1t tri\u1ec3n, v.v.) c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c n\u00f3 m\u00e0 kh\u00f4ng c\u1ea7n ki\u1ebfn th\u1ee9c s\u00e2u v\u1ec1 ArchiMate. 4. \u01afu ti\u00ean c\u00f3 gi\u00e1 tr\u1ecb: T\u1ea1o m\u1ed9t B\u1ea3n xem x\u00e9t \u0111\u1ed9ng l\u1ef1c\u00a0cho m\u1ed7i y\u00eau c\u1ea7u thay \u0111\u1ed5i: Tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o v\u1ec1 \u201cx\u00e2y d\u1ef1ng hay mua s\u1eafm\u201d. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 r\u00f5 r\u00e0ng, s\u1ef1 \u0111\u1ed3ng thu\u1eadn v\u00e0 ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u00f4ng tin. T\u00f3m l\u1ea1i, b\u1ea3n xem x\u00e9tArchiMate \u0110\u1ed9ng l\u1ef1c\u00a0trang b\u1ecb cho c\u00e1c ki\u1ebfn tr\u00fac s\u01b0 kh\u1ea3 n\u0103ng kh\u00e1m ph\u00e1 l\u00fd do \u0111\u1eb1ng sau c\u00e1c thay \u0111\u1ed5i ki\u1ebfn tr\u00fac, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i thay \u0111\u1ed5i \u0111\u1ec1u mang m\u1ee5c \u0111\u00edch v\u00e0 \u0111\u01b0\u1ee3c th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7. \u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_eb_attr":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","fifu_image_url":"https:\/\/pubs.opengroup.org\/architecture\/archimate31-doc\/ts_archimate_3.1-final_files\/image082.png","fifu_image_alt":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-6309","post","type-post","status-publish","format-standard","hentry","category-enterprise-architecture"],"yoast_head":"\nHi\u1ec3u v\u1ec1 G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMate: B\u00f3c t\u00e1ch l\u00fd do T\u1ea0I SAO, AI, v\u00e0 C\u00c1I G\u00cc - Visual Paradigm Guides Vietnamese<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hi\u1ec3u v\u1ec1 G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMate: B\u00f3c t\u00e1ch l\u00fd do T\u1ea0I SAO, AI, v\u00e0 C\u00c1I G\u00cc - Visual Paradigm Guides Vietnamese\" \/>\n<meta property=\"og:description\" content=\"Trong th\u1ebf gi\u1edbi ph\u1ee9c t\u1ea1p c\u1ee7a ki\u1ebfn tr\u00fac doanh nghi\u1ec7p (EA), vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1\u0111\u1ed9ng l\u1ef1c\u0111\u1eb1ng sau s\u1ef1 thay \u0111\u1ed5i l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu. G\u00f3c nh\u00ecnArchiMate Motivation View, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0G\u00f3c nh\u00ecn M\u1ee5c ti\u00eau, cho ph\u00e9p ch\u00fang ta kh\u00e1m ph\u00e1 l\u00fd do T\u1ea0I SAO, AI, v\u00e0 C\u00c1I G\u00cc \u0111\u1eb1ng sau nhu c\u1ea7u. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 g\u00f3c nh\u00ecn m\u1ea1nh m\u1ebd n\u00e0y v\u00e0 kh\u00e1m ph\u00e1 c\u00e1ch n\u00f3 l\u00e0m s\u00e1ng t\u1ecf c\u00e1c \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 ki\u1ebfn tr\u00fac. 1. G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c l\u00e0 g\u00ec? G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMate\u0110\u1ed9ng l\u1ef1cghi nh\u1eadn c\u00e1c l\u00fd do v\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong ki\u1ebfn tr\u00fac doanh nghi\u1ec7p. N\u00f3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi c\u1ed1t l\u00f5i: T\u1ea0I SAOthay \u0111\u1ed5i n\u00e0y c\u1ea7n thi\u1ebft v\u00ec l\u00fd do g\u00ec? AIn\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ai? C\u00c1I G\u00ccl\u00e0 nh\u1eefng m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 g\u00ec? Khi ph\u00f9 h\u1ee3p, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 li\u00ean k\u1ebft v\u1edbi m\u1ed9tGi\u00e1 tr\u1ecb\u0111\u1ec3 minh h\u1ecda l\u1ee3i \u00edch c\u1ee5 th\u1ec3 c\u1ee7a nhu c\u1ea7u. 2. C\u00e1c th\u00e0nh ph\u1ea7n trong G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c: G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMateArchiMate Motivation Views\u1eed d\u1ee5ng c\u00e1c th\u00e0nh ph\u1ea7n nh\u01b0: C\u00e1c b\u00ean li\u00ean quan: \u0110\u1ea1i di\u1ec7n cho c\u00e1 nh\u00e2n, nh\u00f3m ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f3 l\u1ee3i \u00edch li\u00ean quan \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng c\u1ee7a ki\u1ebfn tr\u00fac. \u0110\u1ed9ng l\u1ef1c: C\u00e1c \u0111i\u1ec1u ki\u1ec7n b\u00ean ngo\u00e0i ho\u1eb7c b\u00ean trong th\u00fac \u0111\u1ea9y t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i c\u1ea7n thi\u1ebft. \u0110\u00e1nh gi\u00e1: C\u00e1c \u0111\u00e1nh gi\u00e1 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y, th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 ph\u00e2n t\u00edch SWOT. M\u1ee5c ti\u00eau: M\u00f4 t\u1ea3 c\u00e1c k\u1ebft qu\u1ea3 mong mu\u1ed1n. Nguy\u00ean t\u1eafc: H\u01b0\u1edbng d\u1eabn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh. Y\u00eau c\u1ea7u: X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec1u ki\u1ec7n c\u1ea7n thi\u1ebft. R\u00e0o c\u1ea3n: \u0110\u1eb7t ra c\u00e1c gi\u1edbi h\u1ea1n. H\u00e3y c\u00f9ng t\u00f3m t\u1eaft v\u00ed d\u1ee5 m\u00f4 t\u1ea3 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c b\u00ean li\u00ean quan, c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y v\u00e0 c\u00e1c \u0111\u00e1nh gi\u00e1 trong b\u1ed1i c\u1ea3nh Nh\u00ecn nh\u1eadn \u0110\u1ed9ng l\u1ef1c ArchiMate: C\u00e1c b\u00ean li\u00ean quan: Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb Ch\u00ednh (CMO): Quan t\u00e2m \u0111\u1ebfn y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y\u201cTh\u1ecb ph\u1ea7n.\u201d Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh (CEO): Quan t\u00e2m \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y\u201cTh\u1ecb ph\u1ea7n\u201dv\u00e0\u201cKh\u1ea3 n\u0103ng sinh l\u1eddi.\u201d Gi\u00e1m \u0111\u1ed1c T\u00e0i ch\u00ednh (CFO): Quan t\u00e2m \u0111\u1ebfn y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y\u201cKh\u1ea3 n\u0103ng sinh l\u1eddi.\u201d C\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y: Th\u1ecb ph\u1ea7n: L\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u1ea3 CMO v\u00e0 CEO. Kh\u1ea3 n\u0103ng sinh l\u1eddi: L\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 quan t\u00e2m c\u1ee7a CEO v\u00e0 CFO. G\u1ed3m hai y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y con: Doanh thu Chi ph\u00ed \u0110\u00e1nh gi\u00e1: \u201cPh\u1ea7n th\u1ecb ph\u1ea7n \u0111ang gi\u1ea3m s\u00fat\u201d: Li\u00ean quan \u0111\u1ebfn \u0111\u1ed9ng l\u1ef1c\u00a0\u201cPh\u1ea7n th\u1ecb ph\u1ea7n.\u201d C\u00e1c \u0111\u00e1nh gi\u00e1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u1eabn nhau: \u201cPh\u1ea7n th\u1ecb ph\u1ea7n \u0111ang gi\u1ea3m s\u00fat\u201d\u00a0\u2192\u00a0\u201cDoanh thu \u0111ang gi\u1ea3m s\u00fat\u201d\u00a0\u2192\u00a0\u201cKh\u1ea3 n\u0103ng sinh l\u1eddi \u0111ang gi\u1ea3m s\u00fat.\u201d T\u00f3m l\u1ea1i, B\u1ea3n xem x\u00e9t \u0111\u1ed9ng l\u1ef1c gi\u00fap ch\u00fang t\u00f4i hi\u1ec3u \u0111\u01b0\u1ee3c L\u00dd DO \u0111\u1eb1ng sau c\u00e1c thay \u0111\u1ed5i ki\u1ebfn tr\u00fac b\u1eb1ng c\u00e1ch xem x\u00e9t nh\u1eefng lo ng\u1ea1i c\u1ee7a c\u00e1c b\u00ean li\u00ean quan, c\u00e1c \u0111\u1ed9ng l\u1ef1c v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ebfn k\u1ebft qu\u1ea3. 3. \u1ee8ng d\u1ee5ng \u0111a m\u1ee5c \u0111\u00edch: B\u1ea3n xem x\u00e9t\u0110\u1ed9ng l\u1ef1c\u00a0ph\u1ee5c v\u1ee5 nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau: Tr\u00ecnh b\u00e0y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed5 ch\u1ee9c. X\u00e1c \u0111\u1ecbnh c\u00e1c tr\u01b0\u1eddng h\u1ee3p kinh doanh. M\u00f4 t\u1ea3 c\u00e1c y\u00eau c\u1ea7u cho c\u00e1c m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n c\u1ee5 th\u1ec3. C\u00e1c b\u00ean li\u00ean quan \u0111\u1ebfn nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau (qu\u1ea3n l\u00fd, nh\u00e0 ph\u00e1t tri\u1ec3n, v.v.) c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c n\u00f3 m\u00e0 kh\u00f4ng c\u1ea7n ki\u1ebfn th\u1ee9c s\u00e2u v\u1ec1 ArchiMate. 4. \u01afu ti\u00ean c\u00f3 gi\u00e1 tr\u1ecb: T\u1ea1o m\u1ed9t B\u1ea3n xem x\u00e9t \u0111\u1ed9ng l\u1ef1c\u00a0cho m\u1ed7i y\u00eau c\u1ea7u thay \u0111\u1ed5i: Tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o v\u1ec1 \u201cx\u00e2y d\u1ef1ng hay mua s\u1eafm\u201d. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 r\u00f5 r\u00e0ng, s\u1ef1 \u0111\u1ed3ng thu\u1eadn v\u00e0 ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u00f4ng tin. T\u00f3m l\u1ea1i, b\u1ea3n xem x\u00e9tArchiMate \u0110\u1ed9ng l\u1ef1c\u00a0trang b\u1ecb cho c\u00e1c ki\u1ebfn tr\u00fac s\u01b0 kh\u1ea3 n\u0103ng kh\u00e1m ph\u00e1 l\u00fd do \u0111\u1eb1ng sau c\u00e1c thay \u0111\u1ed5i ki\u1ebfn tr\u00fac, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i thay \u0111\u1ed5i \u0111\u1ec1u mang m\u1ee5c \u0111\u00edch v\u00e0 \u0111\u01b0\u1ee3c th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7. \u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/\" \/>\n<meta property=\"og:site_name\" content=\"Visual Paradigm Guides Vietnamese\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-04T04:21:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pubs.opengroup.org\/architecture\/archimate31-doc\/ts_archimate_3.1-final_files\/image082.png\" \/><meta property=\"og:image\" content=\"https:\/\/pubs.opengroup.org\/architecture\/archimate31-doc\/ts_archimate_3.1-final_files\/image082.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/pubs.opengroup.org\/architecture\/archimate31-doc\/ts_archimate_3.1-final_files\/image082.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"vpadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/\"},\"headline\":\"Hi\u1ec3u v\u1ec1 G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMate: B\u00f3c t\u00e1ch l\u00fd do T\u1ea0I SAO, AI, v\u00e0 C\u00c1I G\u00cc\",\"datePublished\":\"2026-02-04T04:21:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/\"},\"wordCount\":1066,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guides.visual-paradigm.com\/wp-content\/uploads\/2024\/08\/image082.png\",\"articleSection\":[\"Enterprise Architecture\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/\",\"url\":\"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/\",\"name\":\"Hi\u1ec3u v\u1ec1 G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMate: B\u00f3c t\u00e1ch l\u00fd do T\u1ea0I SAO, AI, v\u00e0 C\u00c1I G\u00cc - Visual Paradigm Guides Vietnamese\",\"isPartOf\":{\"@id\":\"https:\/\/guides.visual-paradigm.com\/vn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/guides.visual-paradigm.com\/wp-content\/uploads\/2024\/08\/image082.png\",\"datePublished\":\"2026-02-04T04:21:42+00:00\",\"author\":{\"@id\":\"https:\/\/guides.visual-paradigm.com\/vn\/#\/schema\/person\/292e97a06c90d6d605ddfd451bfdfe6f\"},\"breadcrumb\":{\"@id\":\"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/#primaryimage\",\"url\":\"https:\/\/guides.visual-paradigm.com\/wp-content\/uploads\/2024\/08\/image082.png\",\"contentUrl\":\"https:\/\/guides.visual-paradigm.com\/wp-content\/uploads\/2024\/08\/image082.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guides.visual-paradigm.com\/vn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Enterprise Architecture\",\"item\":\"https:\/\/guides.visual-paradigm.com\/vn\/category\/enterprise-architecture\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Hi\u1ec3u v\u1ec1 G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMate: B\u00f3c t\u00e1ch l\u00fd do T\u1ea0I SAO, AI, v\u00e0 C\u00c1I G\u00cc\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guides.visual-paradigm.com\/vn\/#website\",\"url\":\"https:\/\/guides.visual-paradigm.com\/vn\/\",\"name\":\"Visual Paradigm Guides Vietnamese\",\"description\":\"Smart guides for an AI-driven world\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guides.visual-paradigm.com\/vn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hi\u1ec3u v\u1ec1 G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMate: B\u00f3c t\u00e1ch l\u00fd do T\u1ea0I SAO, AI, v\u00e0 C\u00c1I G\u00cc - Visual Paradigm Guides Vietnamese","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/","og_locale":"vi_VN","og_type":"article","og_title":"Hi\u1ec3u v\u1ec1 G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMate: B\u00f3c t\u00e1ch l\u00fd do T\u1ea0I SAO, AI, v\u00e0 C\u00c1I G\u00cc - Visual Paradigm Guides Vietnamese","og_description":"Trong th\u1ebf gi\u1edbi ph\u1ee9c t\u1ea1p c\u1ee7a ki\u1ebfn tr\u00fac doanh nghi\u1ec7p (EA), vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1\u0111\u1ed9ng l\u1ef1c\u0111\u1eb1ng sau s\u1ef1 thay \u0111\u1ed5i l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu. G\u00f3c nh\u00ecnArchiMate Motivation View, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0G\u00f3c nh\u00ecn M\u1ee5c ti\u00eau, cho ph\u00e9p ch\u00fang ta kh\u00e1m ph\u00e1 l\u00fd do T\u1ea0I SAO, AI, v\u00e0 C\u00c1I G\u00cc \u0111\u1eb1ng sau nhu c\u1ea7u. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 g\u00f3c nh\u00ecn m\u1ea1nh m\u1ebd n\u00e0y v\u00e0 kh\u00e1m ph\u00e1 c\u00e1ch n\u00f3 l\u00e0m s\u00e1ng t\u1ecf c\u00e1c \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 ki\u1ebfn tr\u00fac. 1. G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c l\u00e0 g\u00ec? G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMate\u0110\u1ed9ng l\u1ef1cghi nh\u1eadn c\u00e1c l\u00fd do v\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i trong ki\u1ebfn tr\u00fac doanh nghi\u1ec7p. N\u00f3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi c\u1ed1t l\u00f5i: T\u1ea0I SAOthay \u0111\u1ed5i n\u00e0y c\u1ea7n thi\u1ebft v\u00ec l\u00fd do g\u00ec? AIn\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ai? C\u00c1I G\u00ccl\u00e0 nh\u1eefng m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 g\u00ec? Khi ph\u00f9 h\u1ee3p, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 li\u00ean k\u1ebft v\u1edbi m\u1ed9tGi\u00e1 tr\u1ecb\u0111\u1ec3 minh h\u1ecda l\u1ee3i \u00edch c\u1ee5 th\u1ec3 c\u1ee7a nhu c\u1ea7u. 2. C\u00e1c th\u00e0nh ph\u1ea7n trong G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c: G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMateArchiMate Motivation Views\u1eed d\u1ee5ng c\u00e1c th\u00e0nh ph\u1ea7n nh\u01b0: C\u00e1c b\u00ean li\u00ean quan: \u0110\u1ea1i di\u1ec7n cho c\u00e1 nh\u00e2n, nh\u00f3m ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f3 l\u1ee3i \u00edch li\u00ean quan \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng c\u1ee7a ki\u1ebfn tr\u00fac. \u0110\u1ed9ng l\u1ef1c: C\u00e1c \u0111i\u1ec1u ki\u1ec7n b\u00ean ngo\u00e0i ho\u1eb7c b\u00ean trong th\u00fac \u0111\u1ea9y t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i c\u1ea7n thi\u1ebft. \u0110\u00e1nh gi\u00e1: C\u00e1c \u0111\u00e1nh gi\u00e1 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y, th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 ph\u00e2n t\u00edch SWOT. M\u1ee5c ti\u00eau: M\u00f4 t\u1ea3 c\u00e1c k\u1ebft qu\u1ea3 mong mu\u1ed1n. Nguy\u00ean t\u1eafc: H\u01b0\u1edbng d\u1eabn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh. Y\u00eau c\u1ea7u: X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec1u ki\u1ec7n c\u1ea7n thi\u1ebft. R\u00e0o c\u1ea3n: \u0110\u1eb7t ra c\u00e1c gi\u1edbi h\u1ea1n. H\u00e3y c\u00f9ng t\u00f3m t\u1eaft v\u00ed d\u1ee5 m\u00f4 t\u1ea3 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c b\u00ean li\u00ean quan, c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y v\u00e0 c\u00e1c \u0111\u00e1nh gi\u00e1 trong b\u1ed1i c\u1ea3nh Nh\u00ecn nh\u1eadn \u0110\u1ed9ng l\u1ef1c ArchiMate: C\u00e1c b\u00ean li\u00ean quan: Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb Ch\u00ednh (CMO): Quan t\u00e2m \u0111\u1ebfn y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y\u201cTh\u1ecb ph\u1ea7n.\u201d Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh (CEO): Quan t\u00e2m \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y\u201cTh\u1ecb ph\u1ea7n\u201dv\u00e0\u201cKh\u1ea3 n\u0103ng sinh l\u1eddi.\u201d Gi\u00e1m \u0111\u1ed1c T\u00e0i ch\u00ednh (CFO): Quan t\u00e2m \u0111\u1ebfn y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y\u201cKh\u1ea3 n\u0103ng sinh l\u1eddi.\u201d C\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y: Th\u1ecb ph\u1ea7n: L\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u1ea3 CMO v\u00e0 CEO. Kh\u1ea3 n\u0103ng sinh l\u1eddi: L\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 quan t\u00e2m c\u1ee7a CEO v\u00e0 CFO. G\u1ed3m hai y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y con: Doanh thu Chi ph\u00ed \u0110\u00e1nh gi\u00e1: \u201cPh\u1ea7n th\u1ecb ph\u1ea7n \u0111ang gi\u1ea3m s\u00fat\u201d: Li\u00ean quan \u0111\u1ebfn \u0111\u1ed9ng l\u1ef1c\u00a0\u201cPh\u1ea7n th\u1ecb ph\u1ea7n.\u201d C\u00e1c \u0111\u00e1nh gi\u00e1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u1eabn nhau: \u201cPh\u1ea7n th\u1ecb ph\u1ea7n \u0111ang gi\u1ea3m s\u00fat\u201d\u00a0\u2192\u00a0\u201cDoanh thu \u0111ang gi\u1ea3m s\u00fat\u201d\u00a0\u2192\u00a0\u201cKh\u1ea3 n\u0103ng sinh l\u1eddi \u0111ang gi\u1ea3m s\u00fat.\u201d T\u00f3m l\u1ea1i, B\u1ea3n xem x\u00e9t \u0111\u1ed9ng l\u1ef1c gi\u00fap ch\u00fang t\u00f4i hi\u1ec3u \u0111\u01b0\u1ee3c L\u00dd DO \u0111\u1eb1ng sau c\u00e1c thay \u0111\u1ed5i ki\u1ebfn tr\u00fac b\u1eb1ng c\u00e1ch xem x\u00e9t nh\u1eefng lo ng\u1ea1i c\u1ee7a c\u00e1c b\u00ean li\u00ean quan, c\u00e1c \u0111\u1ed9ng l\u1ef1c v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang \u0111\u1ebfn k\u1ebft qu\u1ea3. 3. \u1ee8ng d\u1ee5ng \u0111a m\u1ee5c \u0111\u00edch: B\u1ea3n xem x\u00e9t\u0110\u1ed9ng l\u1ef1c\u00a0ph\u1ee5c v\u1ee5 nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau: Tr\u00ecnh b\u00e0y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed5 ch\u1ee9c. X\u00e1c \u0111\u1ecbnh c\u00e1c tr\u01b0\u1eddng h\u1ee3p kinh doanh. M\u00f4 t\u1ea3 c\u00e1c y\u00eau c\u1ea7u cho c\u00e1c m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n c\u1ee5 th\u1ec3. C\u00e1c b\u00ean li\u00ean quan \u0111\u1ebfn nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau (qu\u1ea3n l\u00fd, nh\u00e0 ph\u00e1t tri\u1ec3n, v.v.) c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c n\u00f3 m\u00e0 kh\u00f4ng c\u1ea7n ki\u1ebfn th\u1ee9c s\u00e2u v\u1ec1 ArchiMate. 4. \u01afu ti\u00ean c\u00f3 gi\u00e1 tr\u1ecb: T\u1ea1o m\u1ed9t B\u1ea3n xem x\u00e9t \u0111\u1ed9ng l\u1ef1c\u00a0cho m\u1ed7i y\u00eau c\u1ea7u thay \u0111\u1ed5i: Tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 h\u00e0nh \u0111\u1ed9ng n\u00e0o v\u1ec1 \u201cx\u00e2y d\u1ef1ng hay mua s\u1eafm\u201d. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 r\u00f5 r\u00e0ng, s\u1ef1 \u0111\u1ed3ng thu\u1eadn v\u00e0 ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u00f4ng tin. T\u00f3m l\u1ea1i, b\u1ea3n xem x\u00e9tArchiMate \u0110\u1ed9ng l\u1ef1c\u00a0trang b\u1ecb cho c\u00e1c ki\u1ebfn tr\u00fac s\u01b0 kh\u1ea3 n\u0103ng kh\u00e1m ph\u00e1 l\u00fd do \u0111\u1eb1ng sau c\u00e1c thay \u0111\u1ed5i ki\u1ebfn tr\u00fac, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i thay \u0111\u1ed5i \u0111\u1ec1u mang m\u1ee5c \u0111\u00edch v\u00e0 \u0111\u01b0\u1ee3c th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7. \u00a0","og_url":"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/","og_site_name":"Visual Paradigm Guides Vietnamese","article_published_time":"2026-02-04T04:21:42+00:00","og_image":[{"url":"https:\/\/pubs.opengroup.org\/architecture\/archimate31-doc\/ts_archimate_3.1-final_files\/image082.png","type":"","width":"","height":""},{"url":"https:\/\/pubs.opengroup.org\/architecture\/archimate31-doc\/ts_archimate_3.1-final_files\/image082.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/pubs.opengroup.org\/architecture\/archimate31-doc\/ts_archimate_3.1-final_files\/image082.png","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"vpadmin","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"2 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/#article","isPartOf":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/"},"headline":"Hi\u1ec3u v\u1ec1 G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMate: B\u00f3c t\u00e1ch l\u00fd do T\u1ea0I SAO, AI, v\u00e0 C\u00c1I G\u00cc","datePublished":"2026-02-04T04:21:42+00:00","mainEntityOfPage":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/"},"wordCount":1066,"commentCount":0,"image":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/#primaryimage"},"thumbnailUrl":"https:\/\/guides.visual-paradigm.com\/wp-content\/uploads\/2024\/08\/image082.png","articleSection":["Enterprise Architecture"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/","url":"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/","name":"Hi\u1ec3u v\u1ec1 G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMate: B\u00f3c t\u00e1ch l\u00fd do T\u1ea0I SAO, AI, v\u00e0 C\u00c1I G\u00cc - Visual Paradigm Guides Vietnamese","isPartOf":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/#primaryimage"},"image":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/#primaryimage"},"thumbnailUrl":"https:\/\/guides.visual-paradigm.com\/wp-content\/uploads\/2024\/08\/image082.png","datePublished":"2026-02-04T04:21:42+00:00","author":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/#\/schema\/person\/292e97a06c90d6d605ddfd451bfdfe6f"},"breadcrumb":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/#primaryimage","url":"https:\/\/guides.visual-paradigm.com\/wp-content\/uploads\/2024\/08\/image082.png","contentUrl":"https:\/\/guides.visual-paradigm.com\/wp-content\/uploads\/2024\/08\/image082.png"},{"@type":"BreadcrumbList","@id":"https:\/\/guides.visual-paradigm.com\/vn\/understanding-the-archimate-motivation-view-unveiling-the-why-whom-and-what\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guides.visual-paradigm.com\/vn\/"},{"@type":"ListItem","position":2,"name":"Enterprise Architecture","item":"https:\/\/guides.visual-paradigm.com\/vn\/category\/enterprise-architecture\/"},{"@type":"ListItem","position":3,"name":"Hi\u1ec3u v\u1ec1 G\u00f3c nh\u00ecn \u0110\u1ed9ng l\u1ef1c ArchiMate: B\u00f3c t\u00e1ch l\u00fd do T\u1ea0I SAO, AI, v\u00e0 C\u00c1I G\u00cc"}]},{"@type":"WebSite","@id":"https:\/\/guides.visual-paradigm.com\/vn\/#website","url":"https:\/\/guides.visual-paradigm.com\/vn\/","name":"Visual Paradigm Guides Vietnamese","description":"Smart guides for an AI-driven world","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guides.visual-paradigm.com\/vn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"}]}},"_links":{"self":[{"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/posts\/6309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/comments?post=6309"}],"version-history":[{"count":0,"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/posts\/6309\/revisions"}],"wp:attachment":[{"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/media?parent=6309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/categories?post=6309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/tags?post=6309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}