{"id":6673,"date":"2026-02-05T16:54:53","date_gmt":"2026-02-05T08:54:53","guid":{"rendered":"https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/"},"modified":"2026-02-05T16:54:53","modified_gmt":"2026-02-05T08:54:53","slug":"driver-goal-objective-catalog-artifact-of-business-architecture","status":"publish","type":"post","link":"https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/","title":{"rendered":"S\u1ed5 tay Driver\/Goal\/Objective: T\u00e0i s\u1ea3n c\u1ee7a Ki\u1ebfn tr\u00fac Kinh doanh (Giai \u0111o\u1ea1n B)"},"content":{"rendered":"<p>Trong th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i v\u1edbi nh\u1ecbp \u0111\u1ed9 nhanh, c\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi v\u00f4 s\u1ed1 th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i, \u0111\u00f2i h\u1ecfi h\u1ecd ph\u1ea3i linh ho\u1ea1t v\u00e0 ph\u1ea3n \u1ee9ng nhanh tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i trong \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, \u0111i\u1ec1u thi\u1ebft y\u1ebfu l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c \u0111\u1ed9ng l\u1ef1c, m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh, c\u0169ng nh\u01b0 c\u00e1ch ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3. \u0110\u00e2y ch\u00ednh l\u00e0 n\u01a1i m\u00e0 s\u1ed5 tay Driver\/Goal\/Objective ph\u00e1t huy vai tr\u00f2. Trong s\u1ed5 tay n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c, m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi g\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang. \u0110i\u1ec1u n\u00e0y cung c\u1ea5p m\u1ed9t t\u00e0i li\u1ec7u tham kh\u1ea3o xuy\u00ean su\u1ed1t t\u1ed5 ch\u1ee9c v\u1ec1 c\u00e1ch t\u1ed5 ch\u1ee9c \u0111\u00e1p \u1ee9ng c\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ee7a m\u00ecnh trong th\u1ef1c t\u1ebf, gi\u00fap c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i nh\u1eadn di\u1ec7n c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 \u0111\u1ed3ng b\u1ed9 ho\u1eb7c h\u1ee3p nh\u1ea5t c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i li\u00ean quan.<\/p>\n<h2>S\u1ed5 tay Driver\/Goal\/Objective l\u00e0 g\u00ec<\/h2>\n<p>S\u1ed5 tay Driver\/Goal\/Objective l\u00e0 m\u1ed9t khung tham chi\u1ebfu \u0111\u01b0\u1ee3c c\u00e1c t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch chia nh\u1ecf ch\u00fang th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau nh\u1ecf h\u01a1n, d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n. M\u1ee5c \u0111\u00edch c\u1ee7a s\u1ed5 tay n\u00e0y l\u00e0 cung c\u1ea5p m\u1ed9t t\u00e0i li\u1ec7u tham kh\u1ea3o xuy\u00ean t\u1ed5 ch\u1ee9c v\u1ec1 c\u00e1ch t\u1ed5 ch\u1ee9c \u0111\u00e1p \u1ee9ng c\u00e1c \u0111\u1ed9ng l\u1ef1c (t\u1ee9c l\u00e0 \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y t\u1ed5 ch\u1ee9c h\u00e0nh \u0111\u1ed9ng) th\u00f4ng qua c\u00e1c m\u1ee5c ti\u00eau, m\u1ee5c \u0111\u00edch v\u00e0 (t\u00f9y ch\u1ecdn) c\u00e1c ch\u1ec9 s\u1ed1.<\/p>\n<p id=\"sptmQzt\"><img fetchpriority=\"high\" alt=\"\" class=\"alignnone size-full wp-image-1465\" decoding=\"async\" fetchpriority=\"high\" height=\"320\" src=\"https:\/\/guides.visual-paradigm.com\/wp-content\/uploads\/2023\/04\/img_64365591823b4.png\" width=\"307\"\/><\/p>\n<p>S\u1ed5 tay \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t kho l\u01b0u tr\u1eef th\u00f4ng tin, li\u1ec7t k\u00ea v\u00e0 \u0111\u1ecbnh ngh\u0129a c\u00e1c \u0111\u1ed9ng l\u1ef1c, m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a t\u1ed5 ch\u1ee9c, gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c b\u00ean li\u00ean quan v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i tr\u00ean to\u00e0n t\u1ed5 ch\u1ee9c. V\u00ed d\u1ee5, n\u1ebfu nhi\u1ec1u t\u1ed5 ch\u1ee9c \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u1ef1 nhau, s\u1ed5 tay n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa ch\u00fang v\u00e0 h\u1ee3p nh\u1ea5t c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i li\u00ean quan.<\/p>\n<p>S\u1ed5 tay Driver\/Goal\/Objective bao g\u1ed3m c\u00e1c th\u1ef1c th\u1ec3 m\u00f4 h\u00ecnh si\u00eau d\u1eef li\u1ec7u sau:<\/p>\n<ol>\n<li><strong>\u0110\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c:<\/strong> \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t ph\u00f2ng ban, nh\u00f3m ho\u1eb7c b\u1ea5t k\u1ef3 \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c n\u00e0o kh\u00e1c ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/li>\n<li><strong>\u0110\u1ed9ng l\u1ef1c:<\/strong> \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho \u0111\u1ed9ng l\u1ef1c ho\u1eb7c l\u00fd do t\u1ea1i sao t\u1ed5 ch\u1ee9c \u0111ang theo \u0111u\u1ed5i m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. C\u00e1c v\u00ed d\u1ee5 v\u1ec1 \u0111\u1ed9ng l\u1ef1c c\u00f3 th\u1ec3 bao g\u1ed3m t\u0103ng doanh thu, c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c gi\u1ea3m chi ph\u00ed.<\/li>\n<li><strong>M\u1ee5c ti\u00eau:<\/strong> \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00e0 t\u1ed5 ch\u1ee9c \u0111ang n\u1ed7 l\u1ef1c \u0111\u1ea1t \u0111\u01b0\u1ee3c. M\u1ee5c ti\u00eau th\u01b0\u1eddng mang t\u00ednh t\u1ed5ng qu\u00e1t v\u00e0 th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi nhi\u1ec1u m\u1ee5c \u0111\u00edch ph\u1ea3i \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang.<\/li>\n<li><strong>M\u1ee5c \u0111\u00edch:<\/strong> \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00e0 t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. M\u1ee5c \u0111\u00edch th\u01b0\u1eddng c\u1ee5 th\u1ec3 v\u00e0 kh\u1ea3 thi h\u01a1n m\u1ee5c ti\u00eau, v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 chia nh\u1ecf c\u00e1c m\u1ee5c ti\u00eau l\u1edbn th\u00e0nh c\u00e1c b\u01b0\u1edbc nh\u1ecf h\u01a1n, d\u1ec5 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u01a1n.<\/li>\n<\/ol>\n<p>T\u1ed5ng quan l\u1ea1i, s\u1ed5 tay Driver\/Goal\/Objective l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch chia nh\u1ecf ch\u00fang th\u00e0nh c\u00e1c ph\u1ea7n nh\u1ecf h\u01a1n, d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i, x\u00e1c \u0111\u1ecbnh c\u00e1c b\u00ean li\u00ean quan v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<h2>H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ed5 tay Driver\/Goal\/Objective<\/h2>\n<div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o s\u1ed5 tay Driver\/Goal\/Objective:<\/p>\n<ol>\n<li><strong>X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c:<\/strong>B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c ho\u1eb7c \u0111\u1ed9ng c\u01a1 ch\u00ednh c\u1ee7a t\u1ed5 ch\u1ee9c. Nh\u1eefng \u0111\u1ed9ng l\u1ef1c n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3i thi\u1ec7n doanh thu, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1ea3m chi ph\u00ed ho\u1eb7c m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/li>\n<li><strong>X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau:<\/strong>Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed9ng l\u1ef1c, h\u00e3y x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau c\u1ea5p cao m\u00e0 t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c \u0111\u1ed9ng l\u1ef1c n\u00e0y. C\u00e1c m\u1ee5c ti\u00eau c\u1ea7n c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, kh\u1ea3 thi, c\u00f3 li\u00ean quan v\u00e0 c\u00f3 th\u1eddi h\u1ea1n (SMART).<\/li>\n<li><strong>Chia nh\u1ecf m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c m\u1ee5c \u0111\u00edch:<\/strong>Chia nh\u1ecf t\u1eebng m\u1ee5c ti\u00eau th\u00e0nh m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, gi\u00fap t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. M\u1ed7i m\u1ee5c \u0111\u00edch c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 v\u00e0 g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/li>\n<li><strong>Giao m\u1ee5c \u0111\u00edch cho c\u00e1c \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c:<\/strong>Giao m\u1ed7i m\u1ee5c \u0111\u00edch cho \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u00f2ng ban, nh\u00f3m ho\u1eb7c c\u00e1 nh\u00e2n ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 \u0111\u00f3.<\/li>\n<li><strong>X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1:<\/strong>X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 ho\u1eb7c c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed7i m\u1ee5c \u0111\u00edch. C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y c\u1ea7n c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch.<\/li>\n<li><strong>T\u1ea1o m\u1ed9t s\u1ed5 tay:<\/strong>S\u1eafp x\u1ebfp c\u00e1c m\u1ee5c \u0111\u00edch v\u00e0 ch\u1ec9 s\u1ed1 v\u00e0o m\u1ed9t s\u1ed5 tay c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng tra c\u1ee9u v\u00e0 c\u1eadp nh\u1eadt. S\u1ed5 tay n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u1ea3ng t\u00ednh, c\u01a1 s\u1edf d\u1eef li\u1ec7u ho\u1eb7c c\u00f4ng c\u1ee5 kh\u00e1c cho ph\u00e9p t\u00ecm ki\u1ebfm v\u00e0 l\u1ecdc d\u1ec5 d\u00e0ng.<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 v\u00e0 c\u1eadp nh\u1eadt s\u1ed5 tay \u0111\u1ecbnh k\u1ef3<\/strong>: Th\u01b0\u1eddng xuy\u00ean xem x\u00e9t danh m\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c. C\u1eadp nh\u1eadt danh m\u1ee5c khi c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u1ea3n \u00e1nh nh\u1eefng thay \u0111\u1ed5i trong \u01b0u ti\u00ean, chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c.<\/li>\n<\/ol>\n<p>B\u1eb1ng c\u00e1ch tu\u00e2n theo c\u00e1c b\u01b0\u1edbc n\u00e0y, m\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t danh m\u1ee5c Driver\/M\u1ee5c ti\u00eau\/M\u1ee5c \u0111\u00edch gi\u00fap \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i, x\u00e1c \u0111\u1ecbnh c\u00e1c b\u00ean li\u00ean quan v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex justify-between lg:block\">\n<h2 class=\"text-gray-400 flex self-end lg:self-center justify-center mt-2 gap-2 md:gap-3 lg:gap-1 lg:absolute lg:top-0 lg:translate-x-full lg:right-0 lg:mt-0 lg:pl-2 visible\">V\u00ed d\u1ee5<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 danh m\u1ee5c Driver\/M\u1ee5c ti\u00eau\/M\u1ee5c \u0111\u00edch cho m\u1ed9t c\u00f4ng ty gi\u1ea3 \u0111\u1ecbnh t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng:<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0110\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c<\/th>\n<th>\u0110\u1ed9ng l\u1ef1c<\/th>\n<th>M\u1ee5c ti\u00eau<\/th>\n<th>\u0110i\u1ec3m m\u1ee5c ti\u00eau<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>B\u00e1n h\u00e0ng<\/td>\n<td>T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>\n<td>T\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/td>\n<td>T\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng gia h\u1ea1n h\u1ee3p \u0111\u1ed3ng l\u00ean 10%<\/td>\n<\/tr>\n<tr>\n<td>Marketing<\/td>\n<td>C\u1ea3i thi\u1ec7n t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m<\/td>\n<td>T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m<\/td>\n<td>Ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m quan tr\u1ecdng nh\u1ea5t v\u00e0 \u01b0u ti\u00ean c\u1ea3i thi\u1ec7n d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n<tr>\n<td>D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/td>\n<td>Gi\u1ea3m th\u1eddi gian ph\u1ea3n h\u1ed3i<\/td>\n<td>C\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 h\u1ed7 tr\u1ee3<\/td>\n<td>Gi\u1ea3m th\u1eddi gian ph\u1ea3n h\u1ed3i trung b\u00ecnh \u0111\u1ed1i v\u1edbi c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb 24 gi\u1edd xu\u1ed1ng c\u00f2n 12 gi\u1edd<\/td>\n<\/tr>\n<tr>\n<td>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/td>\n<td>C\u1ea3i thi\u1ec7n t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng<\/td>\n<td>T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m<\/td>\n<td>Ti\u1ebfn h\u00e0nh ki\u1ec3m th\u1eed t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 th\u1ef1c hi\u1ec7n c\u1ea3i ti\u1ebfn d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i t\u1eeb \u00edt nh\u1ea5t 50% ng\u01b0\u1eddi d\u00f9ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Trong v\u00ed d\u1ee5 n\u00e0y, c\u00f4ng ty \u0111\u00e3 x\u00e1c \u0111\u1ecbnh b\u1ed1n \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c kh\u00e1c nhau, m\u1ed7i \u0111\u01a1n v\u1ecb c\u00f3 b\u1ed9 m\u1ee5c ti\u00eau ri\u00eang nh\u1eb1m c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c \u0111\u1ed9ng l\u1ef1c \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh bao g\u1ed3m t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, c\u1ea3i thi\u1ec7n t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3m th\u1eddi gian ph\u1ea3n h\u1ed3i. C\u00e1c m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 li\u00ean quan \u0111\u1ebfn t\u1eebng \u0111\u1ed9ng l\u1ef1c, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ho\u1eb7c c\u1ea3i thi\u1ec7n t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng, v\u00e0 c\u00e1c \u0111i\u1ec3m m\u1ee5c ti\u00eau \u0111\u1ea1i di\u1ec7n cho c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 m\u00e0 t\u1ed5 ch\u1ee9c s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed7i m\u1ee5c ti\u00eau, ch\u1eb3ng h\u1ea1n nh\u01b0 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng ho\u1eb7c gi\u1ea3m th\u1eddi gian ph\u1ea3n h\u1ed3i. B\u1eb1ng c\u00e1ch chia nh\u1ecf m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 l\u00e0 c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau nh\u1ecf v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n, c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a t\u1ed1t h\u01a1n c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<h2>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 t\u01b0\u01a1ng t\u1ef1 v\u1edbi m\u1ed9t c\u1ed9t b\u1ed5 sung cho c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng:<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0110\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c<\/th>\n<th>\u0110\u1ed9ng l\u1ef1c<\/th>\n<th>M\u1ee5c ti\u00eau<\/th>\n<th>M\u1ee5c ti\u00eau<\/th>\n<th>\u0110o l\u01b0\u1eddng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>B\u00e1n h\u00e0ng<\/td>\n<td>T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>\n<td>T\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/td>\n<td>T\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng gia h\u1ea1n h\u1ee3p \u0111\u1ed3ng l\u00ean 10%<\/td>\n<td>T\u1ef7 l\u1ec7 gia h\u1ea1n<\/td>\n<\/tr>\n<tr>\n<td>Marketing<\/td>\n<td>C\u1ea3i thi\u1ec7n c\u00e1c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m<\/td>\n<td>T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m<\/td>\n<td>Ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m quan tr\u1ecdng nh\u1ea5t v\u00e0 \u01b0u ti\u00ean c\u1ea3i ti\u1ebfn d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>\n<td>\u0110i\u1ec3m s\u1ed1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n<tr>\n<td>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/td>\n<td>Gi\u1ea3m th\u1eddi gian ph\u1ea3n h\u1ed3i<\/td>\n<td>C\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3<\/td>\n<td>Gi\u1ea3m th\u1eddi gian ph\u1ea3n h\u1ed3i trung b\u00ecnh \u0111\u1ed1i v\u1edbi c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb 24 gi\u1edd xu\u1ed1ng c\u00f2n 12 gi\u1edd<\/td>\n<td>Th\u1eddi gian ph\u1ea3n h\u1ed3i trung b\u00ecnh<\/td>\n<\/tr>\n<tr>\n<td>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/td>\n<td>C\u1ea3i thi\u1ec7n t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng<\/td>\n<td>T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m<\/td>\n<td>Th\u1ef1c hi\u1ec7n ki\u1ec3m th\u1eed t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 th\u1ef1c hi\u1ec7n c\u1ea3i ti\u1ebfn d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i t\u1eeb \u00edt nh\u1ea5t 50% ng\u01b0\u1eddi d\u00f9ng<\/td>\n<td>\u0110i\u1ec3m s\u1ed1 t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Trong v\u00ed d\u1ee5 c\u1eadp nh\u1eadt n\u00e0y, m\u1ed9t c\u1ed9t m\u1edbi cho c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed7i m\u1ee5c ti\u00eau. C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 ho\u1eb7c c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) m\u00e0 t\u1ed5 ch\u1ee9c s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed7i m\u1ee5c ti\u00eau. V\u00ed d\u1ee5, \u1edf b\u1ed9 ph\u1eadn B\u00e1n h\u00e0ng, ch\u1ec9 s\u1ed1 l\u00e0 t\u1ef7 l\u1ec7 gia h\u1ea1n, theo d\u00f5i t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng gia h\u1ea1n h\u1ee3p \u0111\u1ed3ng sau th\u1eddi h\u1ea1n ban \u0111\u1ea7u. \u1ede b\u1ed9 ph\u1eadn Marketing, ch\u1ec9 s\u1ed1 l\u00e0 \u0111i\u1ec3m s\u1ed1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1ebd \u0111\u01b0\u1ee3c thu th\u1eadp th\u00f4ng qua kh\u1ea3o s\u00e1t. \u1ede b\u1ed9 ph\u1eadn Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ch\u1ec9 s\u1ed1 l\u00e0 th\u1eddi gian ph\u1ea3n h\u1ed3i trung b\u00ecnh, s\u1ebd \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 so s\u00e1nh v\u1edbi m\u1ee5c ti\u00eau gi\u1ea3m th\u1eddi gian ph\u1ea3n h\u1ed3i xu\u1ed1ng c\u00f2n 12 gi\u1edd. \u1ede b\u1ed9 ph\u1eadn Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, ch\u1ec9 s\u1ed1 l\u00e0 \u0111i\u1ec3m s\u1ed1 t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng, s\u1ebd d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i t\u1eeb ki\u1ec3m th\u1eed t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng. B\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y, t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed7i m\u1ee5c ti\u00eau v\u00e0 \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 l\u00e0 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h2>M\u1ed9t nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p<\/h2>\n<p><strong>V\u1ea5n \u0111\u1ec1:<\/strong>B\u1ed9 ph\u1eadn marketing t\u1ea1i m\u1ed9t c\u00f4ng ty gi\u1ea3 \u0111\u1ecbnh \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c c\u1ea3i thi\u1ec7n s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y c\u1ea3i thi\u1ec7n s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng, bao g\u1ed3m t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Tuy nhi\u00ean, h\u1ecd ch\u01b0a th\u1ec3 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y n\u00e0y th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, do \u0111\u00f3 c\u00e1c n\u1ed7 l\u1ef1c c\u1ea3i thi\u1ec7n s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd tr\u1edf n\u00ean thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 k\u00e9m hi\u1ec7u qu\u1ea3.<\/p>\n<p><strong>Gi\u1ea3i ph\u00e1p:<\/strong>\u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ed9 ph\u1eadn marketing quy\u1ebft \u0111\u1ecbnh t\u1ea1o m\u1ed9t danh m\u1ee5c Y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y\/M\u1ee5c ti\u00eau\/M\u1ee5c ti\u00eau. Danh m\u1ee5c n\u00e0y s\u1ebd cung c\u1ea5p m\u1ed9t t\u00e0i li\u1ec7u tham kh\u1ea3o xuy\u00ean t\u1ed5 ch\u1ee9c v\u1ec1 c\u00e1ch b\u1ed9 ph\u1eadn marketing \u0111\u00e1p \u1ee9ng c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y trong th\u1ef1c t\u1ebf th\u00f4ng qua c\u00e1c m\u1ee5c ti\u00eau, m\u1ee5c ti\u00eau v\u00e0 ch\u1ec9 s\u1ed1.<\/p>\n<p>B\u1ed9 ph\u1eadn marketing b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y c\u1ea3i thi\u1ec7n s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng, bao g\u1ed3m t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh thu t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Sau \u0111\u00f3, h\u1ecd x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y n\u00e0y, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u0103ng s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch email, b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 n\u1ed9i dung trang web. H\u1ecd chia nh\u1ecf t\u1eebng m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 giao m\u1ed7i m\u1ee5c ti\u00eau cho m\u1ed9t th\u00e0nh vi\u00ean \u0111\u1ed9i ng\u0169 c\u1ee5 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n. H\u1ecd c\u0169ng x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed7i m\u1ee5c ti\u00eau, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ef7 l\u1ec7 m\u1edf email, s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 th\u1eddi gian trung b\u00ecnh tr\u00ean trang web.<\/p>\n<p>Sau khi t\u1ea1o danh m\u1ee5c, b\u1ed9 ph\u1eadn marketing th\u01b0\u1eddng xuy\u00ean xem x\u00e9t v\u00e0 c\u1eadp nh\u1eadt n\u00f3 \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau, ph\u00e1t hi\u1ec7n b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o trong c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y ho\u1eb7c m\u1ee5c ti\u00eau, v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c khi c\u1ea7n thi\u1ebft. H\u1ecd c\u0169ng chia s\u1ebb danh m\u1ee5c n\u00e0y v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong c\u00f4ng ty \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng ho\u1eb7c c\u00e1c khu v\u1ef1c m\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a ho\u1eb7c h\u1ee3p nh\u1ea5t.<\/p>\n<p>B\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t danh m\u1ee5c Driver\/M\u1ee5c ti\u00eau\/\u0110i\u1ec3m \u0111\u1ebfn, b\u1ed9 ph\u1eadn marketing c\u00f3 th\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed9ng l\u1ef1c v\u00e0 m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty, theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau, v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng khu v\u1ef1c c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd c\u1ea3i thi\u1ec7n s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch m\u1ed9t b\u1ed9 ph\u1eadn marketing t\u1ea1i m\u1ed9t c\u00f4ng ty gi\u1ea3 \u0111\u1ecbnh c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t danh m\u1ee5c Driver\/M\u1ee5c ti\u00eau\/\u0110i\u1ec3m \u0111\u1ebfn \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng:<\/p>\n<p><strong>B\u01b0\u1edbc 1:<\/strong>X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c B\u1ed9 ph\u1eadn marketing x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c sau \u0111\u00e2y nh\u1eb1m c\u1ea3i thi\u1ec7n s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng:<\/p>\n<ul>\n<li>T\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/li>\n<li>T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<li>T\u0103ng doanh thu t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/li>\n<\/ul>\n<p><strong>B\u01b0\u1edbc 2:<\/strong>X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau B\u1ed9 ph\u1eadn marketing x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau sau \u0111\u00e2y \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed9ng l\u1ef1c n\u00e0y:<\/p>\n<ul>\n<li>T\u0103ng s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch email l\u00ean 20%<\/li>\n<li>T\u0103ng s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean 25%<\/li>\n<li>T\u0103ng s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi n\u1ed9i dung trang web l\u00ean 30%<\/li>\n<\/ul>\n<p><strong>B\u01b0\u1edbc 3:<\/strong>Chia nh\u1ecf m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 B\u1ed9 ph\u1eadn marketing chia nh\u1ecf m\u1ed7i m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3:<\/p>\n<p>M\u1ee5c ti\u00eau: T\u0103ng s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch email l\u00ean 20% C\u00e1c m\u1ee5c ti\u00eau:<\/p>\n<ul>\n<li>T\u0103ng t\u1ef7 l\u1ec7 m\u1edf email l\u00ean 10%<\/li>\n<li>T\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft l\u00ean 10%<\/li>\n<\/ul>\n<p>M\u1ee5c ti\u00eau: T\u0103ng s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean 25% C\u00e1c m\u1ee5c ti\u00eau:<\/p>\n<ul>\n<li>T\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean 15%<\/li>\n<li>T\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean 10%<\/li>\n<\/ul>\n<p>M\u1ee5c ti\u00eau: T\u0103ng s\u1ef1 tham gia c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi n\u1ed9i dung trang web l\u00ean 30% C\u00e1c m\u1ee5c ti\u00eau:<\/p>\n<ul>\n<li>T\u0103ng th\u1eddi gian kh\u00e1ch h\u00e0ng d\u00e0nh tr\u00ean trang web l\u00ean 15%<\/li>\n<li>Gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t trang xu\u1ed1ng 10%<\/li>\n<\/ul>\n<p><strong>B\u01b0\u1edbc 4:<\/strong>Ph\u00e2n c\u00f4ng c\u00e1c m\u1ee5c ti\u00eau cho c\u00e1c \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c B\u1ed9 ph\u1eadn marketing ph\u00e2n c\u00f4ng m\u1ed7i m\u1ee5c ti\u00eau cho m\u1ed9t th\u00e0nh vi\u00ean c\u1ee5 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3:<\/p>\n<ul>\n<li>T\u0103ng t\u1ef7 l\u1ec7 m\u1edf email l\u00ean 10%: Qu\u1ea3n l\u00fd Marketing Email<\/li>\n<li>T\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft l\u00ean 10%: Qu\u1ea3n l\u00fd Marketing Email<\/li>\n<li>T\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean 15%: Qu\u1ea3n l\u00fd M\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n<li>T\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean 10%: Qu\u1ea3n l\u00fd M\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n<li>T\u0103ng th\u1eddi gian kh\u00e1ch h\u00e0ng d\u00e0nh tr\u00ean trang web l\u00ean 15%: Qu\u1ea3n l\u00fd Trang web<\/li>\n<li>Gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t trang 10%: Qu\u1ea3n tr\u1ecb vi\u00ean trang web<\/li>\n<\/ul>\n<p><strong>B\u01b0\u1edbc 5:<\/strong>X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 B\u1ed9 ph\u1eadn marketing x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 sau \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed7i m\u1ee5c ti\u00eau:<\/p>\n<p>M\u1ee5c ti\u00eau: T\u0103ng t\u1ef7 l\u1ec7 m\u1edf email l\u00ean 10% Ch\u1ec9 s\u1ed1: T\u1ef7 l\u1ec7 m\u1edf email<\/p>\n<p>M\u1ee5c ti\u00eau: T\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t l\u00ean 10% Ch\u1ec9 s\u1ed1: T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t<\/p>\n<p>M\u1ee5c ti\u00eau: T\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean 15% Ch\u1ec9 s\u1ed1: S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i m\u1ea1ng x\u00e3 h\u1ed9i<\/p>\n<p>M\u1ee5c ti\u00eau: T\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean 10% Ch\u1ec9 s\u1ed1: T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i<\/p>\n<p>M\u1ee5c ti\u00eau: T\u0103ng th\u1eddi gian d\u00e0nh tr\u00ean trang web l\u00ean 15% Ch\u1ec9 s\u1ed1: Th\u1eddi gian trung b\u00ecnh tr\u00ean trang<\/p>\n<p>M\u1ee5c ti\u00eau: Gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t trang xu\u1ed1ng 10% Ch\u1ec9 s\u1ed1: T\u1ef7 l\u1ec7 tho\u00e1t trang<\/p>\n<p><strong>B\u01b0\u1edbc 6:<\/strong>T\u1ea1o danh m\u1ee5c B\u1ed9 ph\u1eadn marketing t\u1ea1o danh m\u1ee5c Driver\/M\u1ee5c ti\u00eau\/M\u1ee5c ti\u00eau b\u1eb1ng b\u1ea3ng t\u00ednh:<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0110\u1ed9ng l\u1ef1c<\/th>\n<th>M\u1ee5c ti\u00eau<\/th>\n<th>M\u1ee5c ti\u00eau<\/th>\n<th>Th\u00e0nh vi\u00ean ch\u1ecbu tr\u00e1ch nhi\u1ec7m<\/th>\n<th>Ch\u1ec9 s\u1ed1<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/td>\n<td>T\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch email l\u00ean 20%<\/td>\n<td>T\u0103ng t\u1ef7 l\u1ec7 m\u1edf email l\u00ean 10%<\/td>\n<td>Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb email<\/td>\n<td>T\u1ef7 l\u1ec7 m\u1edf email<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/td>\n<td>T\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch email l\u00ean 20%<\/td>\n<td>T\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t l\u00ean 10%<\/td>\n<td>Gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb email<\/td>\n<td>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>\n<td>T\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean 25%<\/td>\n<td>T\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean 15%<\/td>\n<td>Gi\u00e1m \u0111\u1ed1c m\u1ea1ng x\u00e3 h\u1ed9i<\/td>\n<td>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>\n<td>T\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean 25%<\/td>\n<td>T\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean 10%<\/td>\n<td>Qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i<\/td>\n<td>T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng doanh thu t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/td>\n<td>T\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi n\u1ed9i dung trang web l\u00ean 30%<\/td>\n<td>T\u0103ng th\u1eddi gian d\u00e0nh tr\u00ean trang web l\u00ean 15%<\/td>\n<td>Qu\u1ea3n l\u00fd trang web<\/td>\n<td>Th\u1eddi gian trung b\u00ecnh tr\u00ean trang<\/td>\n<\/tr>\n<tr>\n<td>T\u0103ng doanh thu t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/td>\n<td>T\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi n\u1ed9i dung trang web l\u00ean 30%<\/td>\n<td>Gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t trang xu\u1ed1ng 10%<\/td>\n<td>Qu\u1ea3n l\u00fd trang web<\/td>\n<td>T\u1ef7 l\u1ec7 tho\u00e1t trang<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 s\u01a1 \u0111\u1ed3 ArchiMate t\u01b0\u01a1ng \u1ee9ng:<\/p>\n<p><img alt=\"AchiMate diagram driver goal and objective\" class=\"alignnone size-full wp-image-1472\" decoding=\"async\" height=\"445\" src=\"https:\/\/guides.visual-paradigm.com\/wp-content\/uploads\/2023\/04\/archimate-diagram-driver-goal-objective.png\" width=\"1046\"\/><\/p>\n<p><strong>B\u01b0\u1edbc 7:<\/strong>Th\u01b0\u1eddng xuy\u00ean xem x\u00e9t v\u00e0 c\u1eadp nh\u1eadt danh m\u1ee5c. B\u1ed9 ph\u1eadn marketing xem x\u00e9t danh m\u1ee5c \u0111\u1ecbnh k\u1ef3 m\u1ed7i qu\u00fd \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau v\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng, ph\u00e1t hi\u1ec7n b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o v\u1ec1 \u0111\u1ed9ng l\u1ef1c ho\u1eb7c m\u1ee5c ti\u00eau, v\u00e0 \u0111i\u1ec1u ch\u1ec9nh danh m\u1ee5c khi c\u1ea7n thi\u1ebft. H\u1ecd c\u0169ng chia s\u1ebb danh m\u1ee5c v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong c\u00f4ng ty \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng ho\u1eb7c c\u00e1c khu v\u1ef1c m\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a ho\u1eb7c h\u1ee3p nh\u1ea5t.<\/p>\n<p>B\u1eb1ng c\u00e1ch t\u1ea1o ra v\u00e0 th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt danh m\u1ee5c \u0110\u1ed9ng l\u1ef1c\/M\u1ee5c ti\u00eau\/M\u1ee5c \u0111\u00edch, b\u1ed9 ph\u1eadn marketing c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd v\u1edbi c\u00e1c \u0111\u1ed9ng l\u1ef1c v\u00e0 m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty. H\u1ecd c\u0169ng c\u00f3 th\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/p>\n<h2>T\u00f3m t\u1eaft<\/h2>\n<p>Danh m\u1ee5c \u0110\u1ed9ng l\u1ef1c\/M\u1ee5c ti\u00eau\/M\u1ee5c \u0111\u00edch l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho c\u00e1c t\u1ed5 ch\u1ee9c mong mu\u1ed1n n\u00e2ng cao t\u00ednh linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng trong th\u1ebf gi\u1edbi kinh doanh ng\u00e0y nay \u0111\u1ea7y t\u1ed1c \u0111\u1ed9. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c, m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh, v\u00e0 g\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c m\u1ee5c ti\u00eau v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd ph\u00e1t hi\u1ec7n c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng trong to\u00e0n t\u1ed5 ch\u1ee9c v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a ho\u1eb7c h\u1ee3p nh\u1ea5t c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i li\u00ean quan. B\u1eb1ng c\u00e1ch th\u01b0\u1eddng xuy\u00ean xem x\u00e9t v\u00e0 c\u1eadp nh\u1eadt danh m\u1ee5c, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd v\u1eabn linh ho\u1ea1t v\u00e0 nh\u1ea1y b\u00e9n tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i trong \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i v\u1edbi nh\u1ecbp \u0111\u1ed9 nhanh, c\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi v\u00f4 s\u1ed1 th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i, \u0111\u00f2i h\u1ecfi h\u1ecd ph\u1ea3i linh ho\u1ea1t v\u00e0 ph\u1ea3n \u1ee9ng nhanh tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i trong \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, \u0111i\u1ec1u thi\u1ebft y\u1ebfu l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c \u0111\u1ed9ng l\u1ef1c, m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh, c\u0169ng nh\u01b0 c\u00e1ch ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3. \u0110\u00e2y ch\u00ednh l\u00e0 n\u01a1i m\u00e0 s\u1ed5 tay Driver\/Goal\/Objective ph\u00e1t huy vai tr\u00f2. Trong s\u1ed5 tay n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c, m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi g\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang. \u0110i\u1ec1u n\u00e0y cung c\u1ea5p m\u1ed9t t\u00e0i li\u1ec7u tham kh\u1ea3o xuy\u00ean su\u1ed1t t\u1ed5 ch\u1ee9c v\u1ec1 c\u00e1ch t\u1ed5 ch\u1ee9c \u0111\u00e1p \u1ee9ng c\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ee7a m\u00ecnh trong th\u1ef1c t\u1ebf, gi\u00fap c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i nh\u1eadn di\u1ec7n c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 \u0111\u1ed3ng b\u1ed9 ho\u1eb7c h\u1ee3p nh\u1ea5t c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i li\u00ean quan. S\u1ed5 tay Driver\/Goal\/Objective l\u00e0 g\u00ec S\u1ed5 tay Driver\/Goal\/Objective l\u00e0 m\u1ed9t khung tham chi\u1ebfu \u0111\u01b0\u1ee3c c\u00e1c t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch chia nh\u1ecf ch\u00fang th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau nh\u1ecf h\u01a1n, d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n. M\u1ee5c \u0111\u00edch c\u1ee7a s\u1ed5 tay n\u00e0y l\u00e0 cung c\u1ea5p m\u1ed9t t\u00e0i li\u1ec7u tham kh\u1ea3o xuy\u00ean t\u1ed5 ch\u1ee9c v\u1ec1 c\u00e1ch t\u1ed5 ch\u1ee9c \u0111\u00e1p \u1ee9ng c\u00e1c \u0111\u1ed9ng l\u1ef1c (t\u1ee9c l\u00e0 \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y t\u1ed5 ch\u1ee9c h\u00e0nh \u0111\u1ed9ng) th\u00f4ng qua c\u00e1c m\u1ee5c ti\u00eau, m\u1ee5c \u0111\u00edch v\u00e0 (t\u00f9y ch\u1ecdn) c\u00e1c ch\u1ec9 s\u1ed1. S\u1ed5 tay \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t kho l\u01b0u tr\u1eef th\u00f4ng tin, li\u1ec7t k\u00ea v\u00e0 \u0111\u1ecbnh ngh\u0129a c\u00e1c \u0111\u1ed9ng l\u1ef1c, m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a t\u1ed5 ch\u1ee9c, gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c b\u00ean li\u00ean quan v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i tr\u00ean to\u00e0n t\u1ed5 ch\u1ee9c. V\u00ed d\u1ee5, n\u1ebfu nhi\u1ec1u t\u1ed5 ch\u1ee9c \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u1ef1 nhau, s\u1ed5 tay n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa ch\u00fang v\u00e0 h\u1ee3p nh\u1ea5t c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i li\u00ean quan. S\u1ed5 tay Driver\/Goal\/Objective bao g\u1ed3m c\u00e1c th\u1ef1c th\u1ec3 m\u00f4 h\u00ecnh si\u00eau d\u1eef li\u1ec7u sau: \u0110\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c: \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t ph\u00f2ng ban, nh\u00f3m ho\u1eb7c b\u1ea5t k\u1ef3 \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c n\u00e0o kh\u00e1c ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. \u0110\u1ed9ng l\u1ef1c: \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho \u0111\u1ed9ng l\u1ef1c ho\u1eb7c l\u00fd do t\u1ea1i sao t\u1ed5 ch\u1ee9c \u0111ang theo \u0111u\u1ed5i m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. C\u00e1c v\u00ed d\u1ee5 v\u1ec1 \u0111\u1ed9ng l\u1ef1c c\u00f3 th\u1ec3 bao g\u1ed3m t\u0103ng doanh thu, c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c gi\u1ea3m chi ph\u00ed. M\u1ee5c ti\u00eau: \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00e0 t\u1ed5 ch\u1ee9c \u0111ang n\u1ed7 l\u1ef1c \u0111\u1ea1t \u0111\u01b0\u1ee3c. M\u1ee5c ti\u00eau th\u01b0\u1eddng mang t\u00ednh t\u1ed5ng qu\u00e1t v\u00e0 th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi nhi\u1ec1u m\u1ee5c \u0111\u00edch ph\u1ea3i \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang. M\u1ee5c \u0111\u00edch: \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00e0 t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. M\u1ee5c \u0111\u00edch th\u01b0\u1eddng c\u1ee5 th\u1ec3 v\u00e0 kh\u1ea3 thi h\u01a1n m\u1ee5c ti\u00eau, v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 chia nh\u1ecf c\u00e1c m\u1ee5c ti\u00eau l\u1edbn th\u00e0nh c\u00e1c b\u01b0\u1edbc nh\u1ecf h\u01a1n, d\u1ec5 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u01a1n. T\u1ed5ng quan l\u1ea1i, s\u1ed5 tay Driver\/Goal\/Objective l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch chia nh\u1ecf ch\u00fang th\u00e0nh c\u00e1c ph\u1ea7n nh\u1ecf h\u01a1n, d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i, x\u00e1c \u0111\u1ecbnh c\u00e1c b\u00ean li\u00ean quan v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c. H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ed5 tay Driver\/Goal\/Objective D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o s\u1ed5 tay Driver\/Goal\/Objective: X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c:B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c ho\u1eb7c \u0111\u1ed9ng c\u01a1 ch\u00ednh c\u1ee7a t\u1ed5 ch\u1ee9c. Nh\u1eefng \u0111\u1ed9ng l\u1ef1c n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3i thi\u1ec7n doanh thu, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1ea3m chi ph\u00ed ho\u1eb7c m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi. X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau:Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed9ng l\u1ef1c, h\u00e3y x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau c\u1ea5p cao m\u00e0 t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c \u0111\u1ed9ng l\u1ef1c n\u00e0y. C\u00e1c m\u1ee5c ti\u00eau c\u1ea7n c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, kh\u1ea3 thi, c\u00f3 li\u00ean quan v\u00e0 c\u00f3 th\u1eddi h\u1ea1n (SMART). Chia nh\u1ecf m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c m\u1ee5c \u0111\u00edch:Chia nh\u1ecf t\u1eebng m\u1ee5c ti\u00eau th\u00e0nh m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, gi\u00fap t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. M\u1ed7i m\u1ee5c \u0111\u00edch c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 v\u00e0 g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. Giao m\u1ee5c \u0111\u00edch cho c\u00e1c \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c:Giao m\u1ed7i m\u1ee5c \u0111\u00edch cho \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u00f2ng ban, nh\u00f3m ho\u1eb7c c\u00e1 nh\u00e2n ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 \u0111\u00f3. X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1:X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 ho\u1eb7c c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed7i m\u1ee5c \u0111\u00edch. C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y c\u1ea7n c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch. T\u1ea1o m\u1ed9t s\u1ed5 tay:S\u1eafp x\u1ebfp c\u00e1c m\u1ee5c \u0111\u00edch v\u00e0 ch\u1ec9 s\u1ed1 v\u00e0o m\u1ed9t s\u1ed5 tay c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng tra c\u1ee9u v\u00e0 c\u1eadp nh\u1eadt. S\u1ed5 tay n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u1ea3ng t\u00ednh, c\u01a1 s\u1edf d\u1eef li\u1ec7u ho\u1eb7c c\u00f4ng c\u1ee5 kh\u00e1c cho ph\u00e9p t\u00ecm ki\u1ebfm v\u00e0 l\u1ecdc d\u1ec5 d\u00e0ng. \u0110\u00e1nh gi\u00e1 v\u00e0 c\u1eadp nh\u1eadt s\u1ed5 tay \u0111\u1ecbnh k\u1ef3: Th\u01b0\u1eddng xuy\u00ean xem x\u00e9t danh m\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c. C\u1eadp nh\u1eadt danh m\u1ee5c khi c\u1ea7n thi\u1ebft \u0111\u1ec3<a href=\"https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/\" rel=\"bookmark\"><span class=\"screen-reader-text\">S\u1ed5 tay Driver\/Goal\/Objective: T\u00e0i s\u1ea3n c\u1ee7a Ki\u1ebfn tr\u00fac Kinh doanh (Giai \u0111o\u1ea1n B)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":6674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_eb_attr":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-6673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-architecture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u1ed5 tay Driver\/Goal\/Objective: T\u00e0i s\u1ea3n c\u1ee7a Ki\u1ebfn tr\u00fac Kinh doanh (Giai \u0111o\u1ea1n B) - Visual Paradigm Guides Vietnamese<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u1ed5 tay Driver\/Goal\/Objective: T\u00e0i s\u1ea3n c\u1ee7a Ki\u1ebfn tr\u00fac Kinh doanh (Giai \u0111o\u1ea1n B) - Visual Paradigm Guides Vietnamese\" \/>\n<meta property=\"og:description\" content=\"Trong th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i v\u1edbi nh\u1ecbp \u0111\u1ed9 nhanh, c\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi v\u00f4 s\u1ed1 th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i, \u0111\u00f2i h\u1ecfi h\u1ecd ph\u1ea3i linh ho\u1ea1t v\u00e0 ph\u1ea3n \u1ee9ng nhanh tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i trong \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, \u0111i\u1ec1u thi\u1ebft y\u1ebfu l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c \u0111\u1ed9ng l\u1ef1c, m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh, c\u0169ng nh\u01b0 c\u00e1ch ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3. \u0110\u00e2y ch\u00ednh l\u00e0 n\u01a1i m\u00e0 s\u1ed5 tay Driver\/Goal\/Objective ph\u00e1t huy vai tr\u00f2. Trong s\u1ed5 tay n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c, m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi g\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang. \u0110i\u1ec1u n\u00e0y cung c\u1ea5p m\u1ed9t t\u00e0i li\u1ec7u tham kh\u1ea3o xuy\u00ean su\u1ed1t t\u1ed5 ch\u1ee9c v\u1ec1 c\u00e1ch t\u1ed5 ch\u1ee9c \u0111\u00e1p \u1ee9ng c\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ee7a m\u00ecnh trong th\u1ef1c t\u1ebf, gi\u00fap c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i nh\u1eadn di\u1ec7n c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 \u0111\u1ed3ng b\u1ed9 ho\u1eb7c h\u1ee3p nh\u1ea5t c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i li\u00ean quan. S\u1ed5 tay Driver\/Goal\/Objective l\u00e0 g\u00ec S\u1ed5 tay Driver\/Goal\/Objective l\u00e0 m\u1ed9t khung tham chi\u1ebfu \u0111\u01b0\u1ee3c c\u00e1c t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch chia nh\u1ecf ch\u00fang th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau nh\u1ecf h\u01a1n, d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n. M\u1ee5c \u0111\u00edch c\u1ee7a s\u1ed5 tay n\u00e0y l\u00e0 cung c\u1ea5p m\u1ed9t t\u00e0i li\u1ec7u tham kh\u1ea3o xuy\u00ean t\u1ed5 ch\u1ee9c v\u1ec1 c\u00e1ch t\u1ed5 ch\u1ee9c \u0111\u00e1p \u1ee9ng c\u00e1c \u0111\u1ed9ng l\u1ef1c (t\u1ee9c l\u00e0 \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y t\u1ed5 ch\u1ee9c h\u00e0nh \u0111\u1ed9ng) th\u00f4ng qua c\u00e1c m\u1ee5c ti\u00eau, m\u1ee5c \u0111\u00edch v\u00e0 (t\u00f9y ch\u1ecdn) c\u00e1c ch\u1ec9 s\u1ed1. S\u1ed5 tay \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t kho l\u01b0u tr\u1eef th\u00f4ng tin, li\u1ec7t k\u00ea v\u00e0 \u0111\u1ecbnh ngh\u0129a c\u00e1c \u0111\u1ed9ng l\u1ef1c, m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a t\u1ed5 ch\u1ee9c, gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c b\u00ean li\u00ean quan v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i tr\u00ean to\u00e0n t\u1ed5 ch\u1ee9c. V\u00ed d\u1ee5, n\u1ebfu nhi\u1ec1u t\u1ed5 ch\u1ee9c \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u1ef1 nhau, s\u1ed5 tay n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa ch\u00fang v\u00e0 h\u1ee3p nh\u1ea5t c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i li\u00ean quan. S\u1ed5 tay Driver\/Goal\/Objective bao g\u1ed3m c\u00e1c th\u1ef1c th\u1ec3 m\u00f4 h\u00ecnh si\u00eau d\u1eef li\u1ec7u sau: \u0110\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c: \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t ph\u00f2ng ban, nh\u00f3m ho\u1eb7c b\u1ea5t k\u1ef3 \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c n\u00e0o kh\u00e1c ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. \u0110\u1ed9ng l\u1ef1c: \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho \u0111\u1ed9ng l\u1ef1c ho\u1eb7c l\u00fd do t\u1ea1i sao t\u1ed5 ch\u1ee9c \u0111ang theo \u0111u\u1ed5i m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. C\u00e1c v\u00ed d\u1ee5 v\u1ec1 \u0111\u1ed9ng l\u1ef1c c\u00f3 th\u1ec3 bao g\u1ed3m t\u0103ng doanh thu, c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c gi\u1ea3m chi ph\u00ed. M\u1ee5c ti\u00eau: \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00e0 t\u1ed5 ch\u1ee9c \u0111ang n\u1ed7 l\u1ef1c \u0111\u1ea1t \u0111\u01b0\u1ee3c. M\u1ee5c ti\u00eau th\u01b0\u1eddng mang t\u00ednh t\u1ed5ng qu\u00e1t v\u00e0 th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi nhi\u1ec1u m\u1ee5c \u0111\u00edch ph\u1ea3i \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang. M\u1ee5c \u0111\u00edch: \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00e0 t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. M\u1ee5c \u0111\u00edch th\u01b0\u1eddng c\u1ee5 th\u1ec3 v\u00e0 kh\u1ea3 thi h\u01a1n m\u1ee5c ti\u00eau, v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 chia nh\u1ecf c\u00e1c m\u1ee5c ti\u00eau l\u1edbn th\u00e0nh c\u00e1c b\u01b0\u1edbc nh\u1ecf h\u01a1n, d\u1ec5 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u01a1n. T\u1ed5ng quan l\u1ea1i, s\u1ed5 tay Driver\/Goal\/Objective l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch chia nh\u1ecf ch\u00fang th\u00e0nh c\u00e1c ph\u1ea7n nh\u1ecf h\u01a1n, d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i, x\u00e1c \u0111\u1ecbnh c\u00e1c b\u00ean li\u00ean quan v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c. H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ed5 tay Driver\/Goal\/Objective D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o s\u1ed5 tay Driver\/Goal\/Objective: X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c:B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c ho\u1eb7c \u0111\u1ed9ng c\u01a1 ch\u00ednh c\u1ee7a t\u1ed5 ch\u1ee9c. Nh\u1eefng \u0111\u1ed9ng l\u1ef1c n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3i thi\u1ec7n doanh thu, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1ea3m chi ph\u00ed ho\u1eb7c m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi. X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau:Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed9ng l\u1ef1c, h\u00e3y x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau c\u1ea5p cao m\u00e0 t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c \u0111\u1ed9ng l\u1ef1c n\u00e0y. C\u00e1c m\u1ee5c ti\u00eau c\u1ea7n c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, kh\u1ea3 thi, c\u00f3 li\u00ean quan v\u00e0 c\u00f3 th\u1eddi h\u1ea1n (SMART). Chia nh\u1ecf m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c m\u1ee5c \u0111\u00edch:Chia nh\u1ecf t\u1eebng m\u1ee5c ti\u00eau th\u00e0nh m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, gi\u00fap t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. M\u1ed7i m\u1ee5c \u0111\u00edch c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 v\u00e0 g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. Giao m\u1ee5c \u0111\u00edch cho c\u00e1c \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c:Giao m\u1ed7i m\u1ee5c \u0111\u00edch cho \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u00f2ng ban, nh\u00f3m ho\u1eb7c c\u00e1 nh\u00e2n ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 \u0111\u00f3. X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1:X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 ho\u1eb7c c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed7i m\u1ee5c \u0111\u00edch. C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y c\u1ea7n c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch. T\u1ea1o m\u1ed9t s\u1ed5 tay:S\u1eafp x\u1ebfp c\u00e1c m\u1ee5c \u0111\u00edch v\u00e0 ch\u1ec9 s\u1ed1 v\u00e0o m\u1ed9t s\u1ed5 tay c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng tra c\u1ee9u v\u00e0 c\u1eadp nh\u1eadt. S\u1ed5 tay n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u1ea3ng t\u00ednh, c\u01a1 s\u1edf d\u1eef li\u1ec7u ho\u1eb7c c\u00f4ng c\u1ee5 kh\u00e1c cho ph\u00e9p t\u00ecm ki\u1ebfm v\u00e0 l\u1ecdc d\u1ec5 d\u00e0ng. \u0110\u00e1nh gi\u00e1 v\u00e0 c\u1eadp nh\u1eadt s\u1ed5 tay \u0111\u1ecbnh k\u1ef3: Th\u01b0\u1eddng xuy\u00ean xem x\u00e9t danh m\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c. 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Trong s\u1ed5 tay n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c, m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi g\u00e1n c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang. \u0110i\u1ec1u n\u00e0y cung c\u1ea5p m\u1ed9t t\u00e0i li\u1ec7u tham kh\u1ea3o xuy\u00ean su\u1ed1t t\u1ed5 ch\u1ee9c v\u1ec1 c\u00e1ch t\u1ed5 ch\u1ee9c \u0111\u00e1p \u1ee9ng c\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ee7a m\u00ecnh trong th\u1ef1c t\u1ebf, gi\u00fap c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i nh\u1eadn di\u1ec7n c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 \u0111\u1ed3ng b\u1ed9 ho\u1eb7c h\u1ee3p nh\u1ea5t c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i li\u00ean quan. S\u1ed5 tay Driver\/Goal\/Objective l\u00e0 g\u00ec S\u1ed5 tay Driver\/Goal\/Objective l\u00e0 m\u1ed9t khung tham chi\u1ebfu \u0111\u01b0\u1ee3c c\u00e1c t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch chia nh\u1ecf ch\u00fang th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau nh\u1ecf h\u01a1n, d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n. M\u1ee5c \u0111\u00edch c\u1ee7a s\u1ed5 tay n\u00e0y l\u00e0 cung c\u1ea5p m\u1ed9t t\u00e0i li\u1ec7u tham kh\u1ea3o xuy\u00ean t\u1ed5 ch\u1ee9c v\u1ec1 c\u00e1ch t\u1ed5 ch\u1ee9c \u0111\u00e1p \u1ee9ng c\u00e1c \u0111\u1ed9ng l\u1ef1c (t\u1ee9c l\u00e0 \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y t\u1ed5 ch\u1ee9c h\u00e0nh \u0111\u1ed9ng) th\u00f4ng qua c\u00e1c m\u1ee5c ti\u00eau, m\u1ee5c \u0111\u00edch v\u00e0 (t\u00f9y ch\u1ecdn) c\u00e1c ch\u1ec9 s\u1ed1. S\u1ed5 tay \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t kho l\u01b0u tr\u1eef th\u00f4ng tin, li\u1ec7t k\u00ea v\u00e0 \u0111\u1ecbnh ngh\u0129a c\u00e1c \u0111\u1ed9ng l\u1ef1c, m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a t\u1ed5 ch\u1ee9c, gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c b\u00ean li\u00ean quan v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i tr\u00ean to\u00e0n t\u1ed5 ch\u1ee9c. V\u00ed d\u1ee5, n\u1ebfu nhi\u1ec1u t\u1ed5 ch\u1ee9c \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u1ef1 nhau, s\u1ed5 tay n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa ch\u00fang v\u00e0 h\u1ee3p nh\u1ea5t c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i li\u00ean quan. S\u1ed5 tay Driver\/Goal\/Objective bao g\u1ed3m c\u00e1c th\u1ef1c th\u1ec3 m\u00f4 h\u00ecnh si\u00eau d\u1eef li\u1ec7u sau: \u0110\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c: \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t ph\u00f2ng ban, nh\u00f3m ho\u1eb7c b\u1ea5t k\u1ef3 \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c n\u00e0o kh\u00e1c ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. \u0110\u1ed9ng l\u1ef1c: \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho \u0111\u1ed9ng l\u1ef1c ho\u1eb7c l\u00fd do t\u1ea1i sao t\u1ed5 ch\u1ee9c \u0111ang theo \u0111u\u1ed5i m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. C\u00e1c v\u00ed d\u1ee5 v\u1ec1 \u0111\u1ed9ng l\u1ef1c c\u00f3 th\u1ec3 bao g\u1ed3m t\u0103ng doanh thu, c\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c gi\u1ea3m chi ph\u00ed. M\u1ee5c ti\u00eau: \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00e0 t\u1ed5 ch\u1ee9c \u0111ang n\u1ed7 l\u1ef1c \u0111\u1ea1t \u0111\u01b0\u1ee3c. M\u1ee5c ti\u00eau th\u01b0\u1eddng mang t\u00ednh t\u1ed5ng qu\u00e1t v\u00e0 th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi nhi\u1ec1u m\u1ee5c \u0111\u00edch ph\u1ea3i \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang. M\u1ee5c \u0111\u00edch: \u0110\u00e2y l\u00e0 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u00e0 t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. M\u1ee5c \u0111\u00edch th\u01b0\u1eddng c\u1ee5 th\u1ec3 v\u00e0 kh\u1ea3 thi h\u01a1n m\u1ee5c ti\u00eau, v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 chia nh\u1ecf c\u00e1c m\u1ee5c ti\u00eau l\u1edbn th\u00e0nh c\u00e1c b\u01b0\u1edbc nh\u1ecf h\u01a1n, d\u1ec5 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u01a1n. T\u1ed5ng quan l\u1ea1i, s\u1ed5 tay Driver\/Goal\/Objective l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u1eb1ng c\u00e1ch chia nh\u1ecf ch\u00fang th\u00e0nh c\u00e1c ph\u1ea7n nh\u1ecf h\u01a1n, d\u1ec5 qu\u1ea3n l\u00fd h\u01a1n. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c s\u00e1ng ki\u1ebfn thay \u0111\u1ed5i, x\u00e1c \u0111\u1ecbnh c\u00e1c b\u00ean li\u00ean quan v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c. H\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ed5 tay Driver\/Goal\/Objective D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o s\u1ed5 tay Driver\/Goal\/Objective: X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c:B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed9ng l\u1ef1c ho\u1eb7c \u0111\u1ed9ng c\u01a1 ch\u00ednh c\u1ee7a t\u1ed5 ch\u1ee9c. Nh\u1eefng \u0111\u1ed9ng l\u1ef1c n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3i thi\u1ec7n doanh thu, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1ea3m chi ph\u00ed ho\u1eb7c m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi. X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau:Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed9ng l\u1ef1c, h\u00e3y x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau c\u1ea5p cao m\u00e0 t\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c \u0111\u1ed9ng l\u1ef1c n\u00e0y. C\u00e1c m\u1ee5c ti\u00eau c\u1ea7n c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, kh\u1ea3 thi, c\u00f3 li\u00ean quan v\u00e0 c\u00f3 th\u1eddi h\u1ea1n (SMART). Chia nh\u1ecf m\u1ee5c ti\u00eau th\u00e0nh c\u00e1c m\u1ee5c \u0111\u00edch:Chia nh\u1ecf t\u1eebng m\u1ee5c ti\u00eau th\u00e0nh m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, gi\u00fap t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. M\u1ed7i m\u1ee5c \u0111\u00edch c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 v\u00e0 g\u00f3p ph\u1ea7n v\u00e0o vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. Giao m\u1ee5c \u0111\u00edch cho c\u00e1c \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c:Giao m\u1ed7i m\u1ee5c \u0111\u00edch cho \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u00f2ng ban, nh\u00f3m ho\u1eb7c c\u00e1 nh\u00e2n ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 \u0111\u00f3. X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1:X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 ho\u1eb7c c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed7i m\u1ee5c \u0111\u00edch. C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y c\u1ea7n c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch. T\u1ea1o m\u1ed9t s\u1ed5 tay:S\u1eafp x\u1ebfp c\u00e1c m\u1ee5c \u0111\u00edch v\u00e0 ch\u1ec9 s\u1ed1 v\u00e0o m\u1ed9t s\u1ed5 tay c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng tra c\u1ee9u v\u00e0 c\u1eadp nh\u1eadt. S\u1ed5 tay n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u1ea3ng t\u00ednh, c\u01a1 s\u1edf d\u1eef li\u1ec7u ho\u1eb7c c\u00f4ng c\u1ee5 kh\u00e1c cho ph\u00e9p t\u00ecm ki\u1ebfm v\u00e0 l\u1ecdc d\u1ec5 d\u00e0ng. \u0110\u00e1nh gi\u00e1 v\u00e0 c\u1eadp nh\u1eadt s\u1ed5 tay \u0111\u1ecbnh k\u1ef3: Th\u01b0\u1eddng xuy\u00ean xem x\u00e9t danh m\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c. C\u1eadp nh\u1eadt danh m\u1ee5c khi c\u1ea7n thi\u1ebft \u0111\u1ec3S\u1ed5 tay Driver\/Goal\/Objective: T\u00e0i s\u1ea3n c\u1ee7a Ki\u1ebfn tr\u00fac Kinh doanh (Giai \u0111o\u1ea1n B)","og_url":"https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/","og_site_name":"Visual Paradigm Guides Vietnamese","article_published_time":"2026-02-05T08:54:53+00:00","og_image":[{"width":307,"height":320,"url":"https:\/\/guides.visual-paradigm.com\/vn\/wp-content\/uploads\/sites\/10\/2026\/02\/img_64365591823b4.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"vpadmin","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"11 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/#article","isPartOf":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/"},"headline":"S\u1ed5 tay Driver\/Goal\/Objective: T\u00e0i s\u1ea3n c\u1ee7a Ki\u1ebfn tr\u00fac Kinh doanh (Giai \u0111o\u1ea1n B)","datePublished":"2026-02-05T08:54:53+00:00","mainEntityOfPage":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/"},"wordCount":5683,"commentCount":0,"image":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/#primaryimage"},"thumbnailUrl":"https:\/\/guides.visual-paradigm.com\/vn\/wp-content\/uploads\/sites\/10\/2026\/02\/img_64365591823b4.png","articleSection":["Enterprise Architecture"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/","url":"https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/","name":"S\u1ed5 tay Driver\/Goal\/Objective: T\u00e0i s\u1ea3n c\u1ee7a Ki\u1ebfn tr\u00fac Kinh doanh (Giai \u0111o\u1ea1n B) - Visual Paradigm Guides Vietnamese","isPartOf":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/#primaryimage"},"image":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/#primaryimage"},"thumbnailUrl":"https:\/\/guides.visual-paradigm.com\/vn\/wp-content\/uploads\/sites\/10\/2026\/02\/img_64365591823b4.png","datePublished":"2026-02-05T08:54:53+00:00","author":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/#\/schema\/person\/292e97a06c90d6d605ddfd451bfdfe6f"},"breadcrumb":{"@id":"https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/#primaryimage","url":"https:\/\/guides.visual-paradigm.com\/vn\/wp-content\/uploads\/sites\/10\/2026\/02\/img_64365591823b4.png","contentUrl":"https:\/\/guides.visual-paradigm.com\/vn\/wp-content\/uploads\/sites\/10\/2026\/02\/img_64365591823b4.png","width":307,"height":320},{"@type":"BreadcrumbList","@id":"https:\/\/guides.visual-paradigm.com\/vn\/driver-goal-objective-catalog-artifact-of-business-architecture\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guides.visual-paradigm.com\/vn\/"},{"@type":"ListItem","position":2,"name":"Enterprise Architecture","item":"https:\/\/guides.visual-paradigm.com\/vn\/category\/enterprise-architecture\/"},{"@type":"ListItem","position":3,"name":"S\u1ed5 tay Driver\/Goal\/Objective: T\u00e0i s\u1ea3n c\u1ee7a Ki\u1ebfn tr\u00fac Kinh doanh (Giai \u0111o\u1ea1n B)"}]},{"@type":"WebSite","@id":"https:\/\/guides.visual-paradigm.com\/vn\/#website","url":"https:\/\/guides.visual-paradigm.com\/vn\/","name":"Visual Paradigm Guides Vietnamese","description":"Smart guides for an AI-driven world","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guides.visual-paradigm.com\/vn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"}]}},"_links":{"self":[{"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/posts\/6673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/comments?post=6673"}],"version-history":[{"count":0,"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/posts\/6673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/media\/6674"}],"wp:attachment":[{"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/media?parent=6673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/categories?post=6673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guides.visual-paradigm.com\/vn\/wp-json\/wp\/v2\/tags?post=6673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}