Motivation Viewpoint : Artifact in Preliminary Phase

In the TOGAF ADM, the first artifact in the first phase is the Principles Viewpoint. However, ArchiMate has introduced a Motivation Layer as an extension layer. Therefore, it would be useful to include an additional artifact in the TOGAF ADM for modeling the motivation of senior-level management in the preliminary phase. This will help to align all stakeholders with the top-level vision for architecture development projects. I suggest using the Motivation Viewpoint in ArchiMate to model this additional tool for the TOGAF ADM.

What is The Motivation Layer in ArchiMate

The Motivation Layer is a newly introduced layer in ArchiMate, which is used to model the motivational aspects of an enterprise. It helps to capture the reasons behind an organization’s strategic goals, objectives, and decisions.

The table lists various elements of enterprise architecture and their definitions in the ArchiMate language. Stakeholder refers to individuals or organizations representing their interests, while a driver represents a condition that motivates an organization to define its goals. An assessment is the result of analyzing the state of affairs with respect to a driver, and a goal represents a high-level statement of intent or desired end state. An outcome represents an end result, and a principle defines a general property that applies to any system in a certain context. A requirement is a statement of need for a specific system, while a constraint limits the realization of goals. Meaning represents the interpretation of a concept, and value represents the worth or importance of a concept.

Element	Definition	Notation
Stakeholder	Represents the role of an individual, team, or organization (or classes thereof) that represents their interests in the effects of the architecture.
Driver	Represents an external or internal condition that motivates an organization to define its goals and implement the changes necessary to achieve them.
Assessment	Represents the result of an analysis of the state of affairs of the enterprise with respect to some driver.
Goal	Represents a high-level statement of intent, direction, or desired end state for an organization and its stakeholders.
Outcome	Represents an end result.
Principle	Represents a statement of intent defining a general property that applies to any system in a certain context in the architecture.
Requirement	Represents a statement of need defining a property that applies to a specific system as described by the architecture.
Constraint	Represents a factor that limits the realization of goals.
Meaning	Represents the knowledge or expertise present in, or the interpretation given to, a concept in a particular context.
Value	Represents the relative worth, utility, or importance of a concept.

By using the Motivation Layer in ArchiMate, organizations can create a clear and shared understanding of their strategic goals, principles, and stakeholders. This helps to ensure that all stakeholders are aligned with the organization’s vision, and can work together to achieve its goals.

The purpose of modeling Motivation in ArchiMate for TOGAF ADM

The purpose of modeling Motivation in ArchiMate for TOGAF ADM is to provide a clear understanding of an organization’s strategic goals, objectives, and decisions in the context of enterprise architecture development.

In the Preliminary Phase of the TOGAF ADM, it is important to establish the overall vision and scope of the enterprise architecture. The Motivation Layer in ArchiMate can help to capture and model the top-level management’s motivation and strategic goals for the enterprise. This can ensure that all stakeholders have a shared understanding of the enterprise’s motivation, and can work towards achieving its goals.

By using the Motivation Layer in ArchiMate, organizations can align their enterprise architecture development projects with their strategic goals and objectives. This helps to ensure that the architecture development projects are focused on delivering value to the organization, and are aligned with its overall vision and strategy.

Example 2

Problem Scenario

Sending push notifications has a value of “Cost Efficiency” for the stakeholder “Insurer”, and a value of “Being Informed” and “Peace of Mind” (which is partly due to a value of “Certainty”) for the stakeholder “Customer”. Different meanings can be assigned to the different specific types of notification messages. A “Confirmation Of Receipt Message” has the meaning “Claim Has Been Received”, a “Review Complete Message” has the meaning “Claim Review Complete”, and a “Payment Complete Message” has the meaning “Claim Has Been Paid”.

Interpretation of the Motivation Viewpoint

This ArchiMate Motivation Viewpoint is describing the concerns and priorities of three stakeholders in a business organization, namely the Chief Marketing Officer (CMO), Chief Executive Officer (CEO), and Chief Financial Officer (CFO).

• The CMO is focused on the driver of “Market Share”, meaning the percentage of the market that the company is capturing.
• The CEO is focused on both “Market Share” and “Profitability”, which refers to the ability of the company to generate revenue that exceeds its costs.
• The CFO is concerned solely with “Profitability”.

The driver “Profitability” is made up of two other drivers, namely “Revenue” and “Costs”. Revenue refers to the income that the company generates from its operations, while costs refer to the expenses that the company incurs in order to operate. The assessments associated with these drivers can have an impact on each other. For example, a decline in “Market Share” can lead to a decline in “Revenue”, which in turn can lead to a decline in “Profitability”.

Example 4

Problem Scenario

What is the Purpose of the Motivation Viewpoint

The Motivation Viewpoint analysis can be very useful in many situations. It helps to identify the various stakeholders involved, their concerns, and how they are related to each other. It also helps to identify the drivers and outcomes that are important to achieving the desired goal, and how they are interrelated. By understanding these relationships, it becomes easier to make informed decisions about how to allocate resources and prioritize actions to achieve the desired outcome. Additionally, this type of analysis can help to identify potential trade-offs and conflicts that may arise, which can then be addressed proactively. Overall, this type of analysis can help to ensure that resources are used efficiently and effectively to achieve the desired goal.