Motivation Viewpoint : Artifact in Preliminary Phase

Table of Contents hide
1 What is The Motivation Layer in ArchiMate
2 The purpose of modeling Motivation in ArchiMate for TOGAF ADM
3 Example 2
3.1 Problem Scenario
4 Interpretation of the Motivation Viewpoint
5 Example 3
5.1 Problem Scenario
6 Example 4
6.1 Problem Scenario
7 What is the Purpose of the Motivation Viewpoint

In the TOGAF ADM, the first artifact in the first phase is the Principles Viewpoint. However, ArchiMate has introduced a Motivation Layer as an extension layer. Therefore, it would be useful to include an additional artifact in the TOGAF ADM for modeling the motivation of senior-level management in the preliminary phase. This will help to align all stakeholders with the top-level vision for architecture development projects. I suggest using the Motivation Viewpoint in ArchiMate to model this additional tool for the TOGAF ADM.

What is The Motivation Layer in ArchiMate

The Motivation Layer is a newly introduced layer in ArchiMate, which is used to model the motivational aspects of an enterprise. It helps to capture the reasons behind an organization’s strategic goals, objectives, and decisions.

The table lists various elements of enterprise architecture and their definitions in the ArchiMate language. Stakeholder refers to individuals or organizations representing their interests, while a driver represents a condition that motivates an organization to define its goals. An assessment is the result of analyzing the state of affairs with respect to a driver, and a goal represents a high-level statement of intent or desired end state. An outcome represents an end result, and a principle defines a general property that applies to any system in a certain context. A requirement is a statement of need for a specific system, while a constraint limits the realization of goals. Meaning represents the interpretation of a concept, and value represents the worth or importance of a concept.

Element Definition Notation
Stakeholder Represents the role of an individual, team, or organization (or classes thereof) that represents their interests in the effects of the architecture.           
Driver Represents an external or internal condition that motivates an organization to define its goals and implement the changes necessary to achieve them.           
Assessment Represents the result of an analysis of the state of affairs of the enterprise with respect to some driver.           
Goal Represents a high-level statement of intent, direction, or desired end state for an organization and its stakeholders.           
Outcome Represents an end result.           
Principle Represents a statement of intent defining a general property that applies to any system in a certain context in the architecture.           
Requirement Represents a statement of need defining a property that applies to a specific system as described by the architecture.
Constraint Represents a factor that limits the realization of goals.
Meaning Represents the knowledge or expertise present in, or the interpretation given to, a concept in a particular context.
Value Represents the relative worth, utility, or importance of a concept.

By using the Motivation Layer in ArchiMate, organizations can create a clear and shared understanding of their strategic goals, principles, and stakeholders. This helps to ensure that all stakeholders are aligned with the organization’s vision, and can work together to achieve its goals.

The purpose of modeling Motivation in ArchiMate for TOGAF ADM

The purpose of modeling Motivation in ArchiMate for TOGAF ADM is to provide a clear understanding of an organization’s strategic goals, objectives, and decisions in the context of enterprise architecture development.

In the Preliminary Phase of the TOGAF ADM, it is important to establish the overall vision and scope of the enterprise architecture. The Motivation Layer in ArchiMate can help to capture and model the top-level management’s motivation and strategic goals for the enterprise. This can ensure that all stakeholders have a shared understanding of the enterprise’s motivation, and can work towards achieving its goals.

By using the Motivation Layer in ArchiMate, organizations can align their enterprise architecture development projects with their strategic goals and objectives. This helps to ensure that the architecture development projects are focused on delivering value to the organization, and are aligned with its overall vision and strategy.

Example 2

Problem Scenario

Sending push notifications has a value of “Cost Efficiency” for the stakeholder “Insurer”, and a value of “Being Informed” and “Peace of Mind” (which is partly due to a value of “Certainty”) for the stakeholder “Customer”. Different meanings can be assigned to the different specific types of notification messages. A “Confirmation Of Receipt Message” has the meaning “Claim Has Been Received”, a “Review Complete Message” has the meaning “Claim Review Complete”, and a “Payment Complete Message” has the meaning “Claim Has Been Paid”.

 

Interpretation of the Motivation Viewpoint

The ArchiMate Diagram describes the values and meanings associated with sending push notifications for two stakeholders, namely “Insurer” and “Customer.” For the Insurer, the value of sending push notifications is “Cost Efficiency,” which implies that it is a cost-effective way for the insurer to communicate with its customers. On the other hand, for the Customer, sending push notifications has a value of “Being Informed” and “Peace of Mind.” The value of “Being Informed” suggests that customers prefer to stay updated with their claim status, and the value of “Peace of Mind” implies that customers feel more secure and assured when they receive notifications about their claims. Additionally, the value of “Certainty” partially contributes to the “Peace of Mind” value.

Furthermore, the diagram suggests that different types of notification messages can have different meanings. For instance:

  • a “Confirmation Of Receipt Message” means that the claim has been received,
  • a “Review Complete Message” means that the claim review is complete, and
  • a “Payment Complete Message” means that the claim has been paid.

The specific meanings assigned to these messages can help customers better understand their claim status and make informed decisions. Overall, the Diagram highlights the importance of considering the values and meanings associated with communication methods and messages when designing and implementing enterprise systems.

Example 3

Problem Scenario

The stakeholder “Chief Marketing Officer (CMO)” is concerned with the driver “Market Share”, the stakeholder “Chief Executive Officer (CEO)” is concerned with the drivers “Market Share” and “Profitability”, and the stakeholder “Chief Financial Officer (CFO)” is concerned with the driver “Profitability”. The driver “Profitability” is composed of two other drivers: “Revenue” and “Costs”. Several assessments are associated with these drivers (e.g., the assessment “Market Share Is Declining” is associated with driver “Market Share”), and assessments may influence each other in a positive or negative way (e.g., “Market Share Is Declining” results in “Revenue Is Declining”, which in turn results in “Profitability Is Declining”).

This ArchiMate Motivation Viewpoint is describing the concerns and priorities of three stakeholders in a business organization, namely the Chief Marketing Officer (CMO), Chief Executive Officer (CEO), and Chief Financial Officer (CFO).

  • The CMO is focused on the driver of “Market Share”, meaning the percentage of the market that the company is capturing.
  • The CEO is focused on both “Market Share” and “Profitability”, which refers to the ability of the company to generate revenue that exceeds its costs.
  • The CFO is concerned solely with “Profitability”.

The driver “Profitability” is made up of two other drivers, namely “Revenue” and “Costs”. Revenue refers to the income that the company generates from its operations, while costs refer to the expenses that the company incurs in order to operate. The assessments associated with these drivers can have an impact on each other. For example, a decline in “Market Share” can lead to a decline in “Revenue”, which in turn can lead to a decline in “Profitability”.

Example 4

Problem Scenario

This Diagram describes a goal of improving the profitability of a service offering, which is achieved by increasing revenue and reducing costs. The desired outcome is to increase profit by 10% in the next fiscal year, and this outcome is positively influenced by increased revenue and reduced cost of customer acquisition.

To increase revenue, the company aims to increase market share by 10% in the next fiscal year. The two principles of “Serve Customers Wherever They Are” and “Serve Customers Whenever They Need Our Help” are used to achieve this goal. These principles are achieved by ensuring that mobile applications run on all popular mobile platforms and services are accessible through mobile browsers.

However, there is also a negative outcome, which is an increased technology expenditure by 10%. The passage suggests that the company needs to carefully balance the positive outcomes with this negative outcome to achieve its goals.

The goal of reducing the cost of customer acquisition by 25% is achieved by the principle of “Respond To Changing Customer Needs, Preferences, And Expectations Quickly And Efficiently”. This principle is achieved by ensuring that mobile applications are built with cross-platform frameworks.

In summary, the passage describes a complex set of interrelated goals, outcomes, principles, and constraints that are all aimed at improving the profitability of a service offering by increasing revenue and reducing costs.

What is the Purpose of the Motivation Viewpoint

The Motivation Viewpoint analysis can be very useful in many situations. It helps to identify the various stakeholders involved, their concerns, and how they are related to each other. It also helps to identify the drivers and outcomes that are important to achieving the desired goal, and how they are interrelated. By understanding these relationships, it becomes easier to make informed decisions about how to allocate resources and prioritize actions to achieve the desired outcome. Additionally, this type of analysis can help to identify potential trade-offs and conflicts that may arise, which can then be addressed proactively. Overall, this type of analysis can help to ensure that resources are used efficiently and effectively to achieve the desired goal.

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